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Under general/minimal supervision, the Ecommerce Campaign Specialist provides operational support for direct-to-consumer marketing initiatives at both Francis Ford Coppola Winery and Black Stallion Estate Winery. This role ensures compelling visual and written communications across digital and print channels, enhancing brand presence, driving engagement, and supporting revenue growth.
Creates and edits images for email campaigns, banners, corporate materials, and newsletters
Designs emails in Klaviyo including building templates, layout and automation flows
Collaborates with Art Department for image approval
Creates graphics using Adobe Creative Suite including Workfront for Project Management
Directs and organizes photoshoots for DTC collateral including scheduling, set up and breakdown
Writes promotional copies for marketing campaigns, email communications, and Wine Family newsletters
Develops engaging content for brochures, shipment inserts, and other collateral
Develops tasting notes for content and communications (wine knowledge strongly preferred)
Writes SEO-friendly content and blog posts to support website and digital marketing initiatives
Maintains the DTC email calendar to ensure timely and coordinated campaign delivery
Builds, designs, and deploys emails in Klaviyo and Shopify
Builds and refines automated email/SMS workflows in Klaviyo
Designs and executes larger gift guides for eCommerce and Outbound Sales
Collaborates with sales team members to create personalized corporate gift guides for high-end clients
Works closely with internal teams to ensure brand consistency across all communications
Supports other DTC marketing initiatives and operational needs as required
Other duties may be assigned
Education and Experience
High school diploma or GED equivalent
3+ years related experience and/or training
Knowledge, Skills, and Abilities
Must be 21 years old
Flexible and a team player
Self-motivated and professional with the ability to multi-task
Highly organized, accurate and detail oriented
Ability to solve practical problems and deal with a variety of concrete variables
Computer proficiency, basic database management, MS Office, (Word, Excel), Internet
Proficiency with Adobe Creative Suite
Familiarity with Dynamic Content, A/B Testing, and other standard email marketing practices
Familiarity with Klavivo is preferred
Working Conditions
General office and winery environment
May need to determine color, taste, and smell of wine using eyes, tongue, and nose
Work Standards
Acts in a manner reflective of the Company culture of High Moral Standards, Innovation and Continuous Evolution, Trust in Team, Continuous Improvement, and Sustainable Relationships
Communicates, interacts, and works effectively with others; receptive to feedback and coaching; voices concerns in a constructive manner
Demonstrates commitment to safety first; communicates safety concerns; promotes a safe work environment based on established safety standards and training
Follows all Company policies and procedures
Additional Comments Management retains the discretion to add to or change the duties of the position at any time.
California Pay Transparency Disclaimer: This is a Non-Exempt position. The pay range for this position is $26.78 to $41.86. It is not typical for an individual to be hired at or near the top of the range for their role. Actual placement within range will be contingent upon a number of factors, including but not limited to the candidate's qualifications, education, experience, internal equity and alignment with market data.
Delicato Family Wines offers its employees a generous and comprehensive benefits package. The core health insurance components include medical, dental and vision, where Delicato covers nearly the entire cost for employees and a large percentage for dependents. Additional health benefits include life, disability and flexible spending accounts. Other benefits include 401(k) with generous company match, discretionary profit sharing, paid time off (PTO), paid holidays, wine & merchandise discounts, tuition reimbursement, gym discounts & many more.
NOTICE TO THIRD PARTY AGENCIES Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.
Delicato Family Wines is an Equal Opportunity Employer.
Nearest Major Market:
Santa Rosa Nearest Secondary Market:
Petaluma Job Segment:
SEO, Equity, Food Service, Marketing, Finance, Hospitality
#J-18808-Ljbffr
Under general/minimal supervision, the Ecommerce Campaign Specialist provides operational support for direct-to-consumer marketing initiatives at both Francis Ford Coppola Winery and Black Stallion Estate Winery. This role ensures compelling visual and written communications across digital and print channels, enhancing brand presence, driving engagement, and supporting revenue growth.
Creates and edits images for email campaigns, banners, corporate materials, and newsletters
Designs emails in Klaviyo including building templates, layout and automation flows
Collaborates with Art Department for image approval
Creates graphics using Adobe Creative Suite including Workfront for Project Management
Directs and organizes photoshoots for DTC collateral including scheduling, set up and breakdown
Writes promotional copies for marketing campaigns, email communications, and Wine Family newsletters
Develops engaging content for brochures, shipment inserts, and other collateral
Develops tasting notes for content and communications (wine knowledge strongly preferred)
Writes SEO-friendly content and blog posts to support website and digital marketing initiatives
Maintains the DTC email calendar to ensure timely and coordinated campaign delivery
Builds, designs, and deploys emails in Klaviyo and Shopify
Builds and refines automated email/SMS workflows in Klaviyo
Designs and executes larger gift guides for eCommerce and Outbound Sales
Collaborates with sales team members to create personalized corporate gift guides for high-end clients
Works closely with internal teams to ensure brand consistency across all communications
Supports other DTC marketing initiatives and operational needs as required
Other duties may be assigned
Education and Experience
High school diploma or GED equivalent
3+ years related experience and/or training
Knowledge, Skills, and Abilities
Must be 21 years old
Flexible and a team player
Self-motivated and professional with the ability to multi-task
Highly organized, accurate and detail oriented
Ability to solve practical problems and deal with a variety of concrete variables
Computer proficiency, basic database management, MS Office, (Word, Excel), Internet
Proficiency with Adobe Creative Suite
Familiarity with Dynamic Content, A/B Testing, and other standard email marketing practices
Familiarity with Klavivo is preferred
Working Conditions
General office and winery environment
May need to determine color, taste, and smell of wine using eyes, tongue, and nose
Work Standards
Acts in a manner reflective of the Company culture of High Moral Standards, Innovation and Continuous Evolution, Trust in Team, Continuous Improvement, and Sustainable Relationships
Communicates, interacts, and works effectively with others; receptive to feedback and coaching; voices concerns in a constructive manner
Demonstrates commitment to safety first; communicates safety concerns; promotes a safe work environment based on established safety standards and training
Follows all Company policies and procedures
Additional Comments Management retains the discretion to add to or change the duties of the position at any time.
California Pay Transparency Disclaimer: This is a Non-Exempt position. The pay range for this position is $26.78 to $41.86. It is not typical for an individual to be hired at or near the top of the range for their role. Actual placement within range will be contingent upon a number of factors, including but not limited to the candidate's qualifications, education, experience, internal equity and alignment with market data.
Delicato Family Wines offers its employees a generous and comprehensive benefits package. The core health insurance components include medical, dental and vision, where Delicato covers nearly the entire cost for employees and a large percentage for dependents. Additional health benefits include life, disability and flexible spending accounts. Other benefits include 401(k) with generous company match, discretionary profit sharing, paid time off (PTO), paid holidays, wine & merchandise discounts, tuition reimbursement, gym discounts & many more.
NOTICE TO THIRD PARTY AGENCIES Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.
Delicato Family Wines is an Equal Opportunity Employer.
Nearest Major Market:
Santa Rosa Nearest Secondary Market:
Petaluma Job Segment:
SEO, Equity, Food Service, Marketing, Finance, Hospitality
#J-18808-Ljbffr