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Senior Associate, Product Marketing Strategy

Humana, Savannah, Georgia, United States, 31441

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Employer Industry: Healthcare

Why consider this job opportunity

Salary up to $130,500 per year

Eligible for a bonus incentive plan based on company and individual performance

Health benefits effective from day 1

Paid time off, holidays, volunteer time, and jury duty pay

Career development opportunities and tuition assistance

Flexibility to work remotely or in a hybrid model

What to Expect (Job Responsibilities)

Lead and support end-to-end product marketing strategy across diverse product portfolios, including Medicare Advantage and specialty products

Translate analytics and insights into actionable strategies for product positioning and growth

Collaborate with cross-functional teams to ensure alignment, execution, and insight integration

Oversee campaign planning and creative development for multi-channel marketing initiatives

Monitor performance metrics and identify optimization opportunities to enhance member engagement

What is Required (Qualifications)

Bachelor's degree in Marketing, Business, Communications, or a related field

Minimum of 5 years of experience in marketing or product marketing, particularly in Medicare Advantage or related areas

Strong understanding of CMS regulations and compliance standards for Medicare marketing

Proven ability to lead multi-channel marketing initiatives and optimize based on performance analytics

Excellent project management and communication skills, with experience in cross-functional collaboration

How to Stand Out (Preferred Qualifications)

Proficiency with marketing technology platforms and analytics tools

Background in member engagement or lifecycle marketing

Advanced skills in marketing analytics and performance reporting

Professional certifications in healthcare marketing or Medicare compliance

Experience with managed care organizations or pharmacy benefit managers

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