Senior Associate, Product Marketing Strategy
Humana, Myrtle Point, Oregon, United States, 97458
Why consider this job opportunity:
Salary up to $130,500 per year
Eligible for a bonus incentive plan based on company and individual performance
Health benefits effective from day one
Paid time off, including holidays and volunteer time
Comprehensive career development opportunities
Flexible work options, including remote or hybrid arrangements
What to Expect (Job Responsibilities):
Lead and support end-to-end product marketing strategy across diverse product portfolios, including Medicare Advantage and specialty products
Translate analytics and insights into actionable strategies for product positioning and go-to-market plans
Collaborate with cross-functional teams to ensure alignment and timely execution of marketing initiatives
Oversee campaign planning and creative development for multi-channel marketing initiatives
Monitor performance metrics to identify optimization opportunities and enhance member engagement
What is Required (Qualifications):
Bachelor's degree in Marketing, Business, Communications, or a related field
Minimum of 5 years of experience in marketing or product marketing, specifically in Medicare Advantage or related products
Strong understanding of CMS regulations and compliance standards
Proven ability to lead multi-channel marketing initiatives with a focus on performance measurement
Excellent analytical and strategic thinking skills
How to Stand Out (Preferred Qualifications):
Proficiency with marketing technology platforms and analytics tools
Experience in member engagement or lifecycle marketing
Advanced skills in marketing analytics and performance reporting
Professional certifications in healthcare marketing or digital strategy
Background in managed care organizations or pharmacy benefit managers
We prioritize candidate privacy and champion equal-opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately. We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.
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Salary up to $130,500 per year
Eligible for a bonus incentive plan based on company and individual performance
Health benefits effective from day one
Paid time off, including holidays and volunteer time
Comprehensive career development opportunities
Flexible work options, including remote or hybrid arrangements
What to Expect (Job Responsibilities):
Lead and support end-to-end product marketing strategy across diverse product portfolios, including Medicare Advantage and specialty products
Translate analytics and insights into actionable strategies for product positioning and go-to-market plans
Collaborate with cross-functional teams to ensure alignment and timely execution of marketing initiatives
Oversee campaign planning and creative development for multi-channel marketing initiatives
Monitor performance metrics to identify optimization opportunities and enhance member engagement
What is Required (Qualifications):
Bachelor's degree in Marketing, Business, Communications, or a related field
Minimum of 5 years of experience in marketing or product marketing, specifically in Medicare Advantage or related products
Strong understanding of CMS regulations and compliance standards
Proven ability to lead multi-channel marketing initiatives with a focus on performance measurement
Excellent analytical and strategic thinking skills
How to Stand Out (Preferred Qualifications):
Proficiency with marketing technology platforms and analytics tools
Experience in member engagement or lifecycle marketing
Advanced skills in marketing analytics and performance reporting
Professional certifications in healthcare marketing or digital strategy
Background in managed care organizations or pharmacy benefit managers
We prioritize candidate privacy and champion equal-opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately. We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer.
#J-18808-Ljbffr