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Marketing Specialist

SOFFA ELECTRIC INC, Folsom, California, United States, 95630

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This will include creative, organizational and administrative tasks related to marketing and sales initiatives. Encompasses deliverables with tasks which may include, but are not limited to branding, graphics development, website updates, social media posting, content creation and editing, internet research, booking and managing industry tradeshows, and other administrative duties as assigned. Collaborate with other departments as needed to carry out work. Follow up on all tasks to facilitate marketing and sales initiatives, provide internal customer service, and ensure completion of quality work product on schedule.

Responsibilities

Develop marketing and sales content for print and digital media including:

Corporate brand materials

Sales/technical brochures, white papers, presentations

Tradeshow exhibits and campaigns

Publication articles and ads

Website

Video projects

Various marketing deliverables as assigned

Manage schedules, bookings, shipping, personnel and deliverables for trade shows and conferences

Manage schedules and deliverables for:

Industry publications

Association memberships

LinkedIn social media campaigns

Promotional goods inventory

Assist in developing branded collateral for business pursuits

Assist with large event planning and event brand development

Curate, prep photos and videos, and update asset database

Administrative functions as assigned

Requirements Minimum Experience: At least 5 years’ experience developing marketing collateral materials, graphics, websites, and social media

AEC, B2B, Ad Agency Or Corporate Experience Required

Water, energy, or environmental industry marketing a plus

Degree Required: Bachelor of Arts degree in Marketing or Graphic Design; or equivalent experience

Demonstrated Skills Business

Excellent graphic design skills and aesthetic

Proficient in Adobe Creative Cloud CC: InDesign, Illustrator, Photoshop, Adobe Acrobat Professional required

Premiere Pro and After Effects preferred

Advanced experience in MS Office 365: Word, Excel, Outlook, Teams, and PowerPoint required. Visio a plus.

WordPress, SharePoint and CRM experience a plus

Photography skills a plus

Ability to embrace and use technologies such as AI platforms

Print production and digital creation expertise

Social media platform content creation and management: Facebook, YouTube, Twitter, LinkedIn, Instagram

Tradeshow and events management experience

Excellent English verbal and written communication skills

High level of organizational skills and detail-oriented

Adept at handling multiple complex projects simultaneously under pressure to meet tight deadlines.

Interpersonal

Strong interpersonal and collaboration skills with an ability to communicate at all levels of an organization

Able to work independently and as part of a team

Working Conditions

General work environment – sitting for long periods, standing, walking, typing, carrying, pushing, bending. Work is primarily conducted indoors with varying environmental conditions such as fluorescent lighting and air conditioning. Occasional visits to outdoor locations.

Noise level is typically low to medium; it can be loud on a jobsite.

Ability to perform extensive computer work and work extended hours when necessary.

Occasional lifting of not to exceed 45 lbs.

Travel up to 15%.

We fully comply with the ADA and applicable state law, including considering reasonable accommodation measures that may enable qualified disabled applicants and employees to perform essential functions.

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