Guest Engagement Lifecycle Marketing Manager
Its Plein Air Agency LLC, Dallas, Texas, United States, 75215
Job Description
The Guest Engagement/Lifecycle Marketing Manager serves as the strategic lead and primary client liaison for omnichannel guest engagement initiatives. This role is responsible for
owning the planning, execution, and performance
of engagement programs, driving cross-functional collaboration, managing client relationships, and ensuring alignment with broader business and growth objectives. The Manager leads day-to-day operations of engagement programs while contributing to
long-term engagement strategy, optimization, and innovation.
This candidate MUST HAVE experience working with enterprise CRM and engagement platforms such as
Braze, Attentive, Sparkfly, or similar tools .
Key Responsibilities
Own the end-to-end campaign lifecycle across Email, SMS, Push, and In-App messaging—from strategy and planning through execution, measurement, and optimization
Develop and maintain an integrated omnichannel marketing calendar, including loyalty initiatives and targeted offer strategies
Lead campaign performance reviews, translating results into clear, data-backed recommendations that drive incremental engagement and revenue
Client Relationship & Account Management
Serve as the primary point of contact for key clients, proactively managing expectations and strengthening long-term partnerships
Lead recurring status meetings, present performance insights, and synthesize client feedback into actionable plans and priorities
Partner with clients on strategic initiatives including seasonal planning, testing roadmaps, KPI definition, and success measurement
Cross-Functional & Creative Collaboration
Oversee the development of clear, actionable creative briefs across email, app, web, SMS, and loyalty touchpoints
Ensure all messaging aligns with brand voice, tone, and strategic objectives while maintaining consistency across channels
Manage review and approval workflows across clients and internal creative, production, and technical teams
Operational Oversight
Own execution timelines, resource planning, and campaign QA to ensure accuracy, consistency, and on-time delivery
Set and facilitate meeting agendas; track deliverables, dependencies, and follow-ups to drive accountability
Contribute to documentation, workflow optimization, and process improvements across engagement tools and platforms
Analytics & Reporting
Partner with analytics and data teams to translate reporting into meaningful business insights and recommendations
Analyze campaign performance, customer behavior, and engagement trends to inform future strategy and experimentation
Regularly present insights, learnings, and next steps to clients and internal stakeholders
Team Leadership & Mentorship
Provide guidance and support to junior team members including Coordinators and Specialists
Mentor and develop talent, fostering a culture of collaboration, ownership, and continuous improvement
Professional Development & Growth
Lead high-visibility omnichannel engagement programs for marquee clients
Shape customer communication and loyalty strategy across brands
Gain deep exposure to loyalty, offer management, and customer lifecycle optimization
Clear pathway to Senior Manager and Director-level roles within Guest Engagement and broader marketing leadership
Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field
4–6 years of experience in customer engagement, CRM marketing, account management, or agency-side marketing execution
Experience working with enterprise engagement platforms such as
Braze, Attentive, Sparkfly, or similar tools
Proven ability to manage and optimize cross-channel marketing programs at scale
Strong client-facing experience with a demonstrated ability to build trusted, consultative relationships
Exceptional written, verbal, and presentation skills
Strong project management skills and experience leading cross-functional teams
Highly organized, detail-oriented, and results-driven
Proficiency in Google Workspace, Microsoft Office Suite, and project management platforms (Monday preferred)
#J-18808-Ljbffr
owning the planning, execution, and performance
of engagement programs, driving cross-functional collaboration, managing client relationships, and ensuring alignment with broader business and growth objectives. The Manager leads day-to-day operations of engagement programs while contributing to
long-term engagement strategy, optimization, and innovation.
This candidate MUST HAVE experience working with enterprise CRM and engagement platforms such as
Braze, Attentive, Sparkfly, or similar tools .
Key Responsibilities
Own the end-to-end campaign lifecycle across Email, SMS, Push, and In-App messaging—from strategy and planning through execution, measurement, and optimization
Develop and maintain an integrated omnichannel marketing calendar, including loyalty initiatives and targeted offer strategies
Lead campaign performance reviews, translating results into clear, data-backed recommendations that drive incremental engagement and revenue
Client Relationship & Account Management
Serve as the primary point of contact for key clients, proactively managing expectations and strengthening long-term partnerships
Lead recurring status meetings, present performance insights, and synthesize client feedback into actionable plans and priorities
Partner with clients on strategic initiatives including seasonal planning, testing roadmaps, KPI definition, and success measurement
Cross-Functional & Creative Collaboration
Oversee the development of clear, actionable creative briefs across email, app, web, SMS, and loyalty touchpoints
Ensure all messaging aligns with brand voice, tone, and strategic objectives while maintaining consistency across channels
Manage review and approval workflows across clients and internal creative, production, and technical teams
Operational Oversight
Own execution timelines, resource planning, and campaign QA to ensure accuracy, consistency, and on-time delivery
Set and facilitate meeting agendas; track deliverables, dependencies, and follow-ups to drive accountability
Contribute to documentation, workflow optimization, and process improvements across engagement tools and platforms
Analytics & Reporting
Partner with analytics and data teams to translate reporting into meaningful business insights and recommendations
Analyze campaign performance, customer behavior, and engagement trends to inform future strategy and experimentation
Regularly present insights, learnings, and next steps to clients and internal stakeholders
Team Leadership & Mentorship
Provide guidance and support to junior team members including Coordinators and Specialists
Mentor and develop talent, fostering a culture of collaboration, ownership, and continuous improvement
Professional Development & Growth
Lead high-visibility omnichannel engagement programs for marquee clients
Shape customer communication and loyalty strategy across brands
Gain deep exposure to loyalty, offer management, and customer lifecycle optimization
Clear pathway to Senior Manager and Director-level roles within Guest Engagement and broader marketing leadership
Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field
4–6 years of experience in customer engagement, CRM marketing, account management, or agency-side marketing execution
Experience working with enterprise engagement platforms such as
Braze, Attentive, Sparkfly, or similar tools
Proven ability to manage and optimize cross-channel marketing programs at scale
Strong client-facing experience with a demonstrated ability to build trusted, consultative relationships
Exceptional written, verbal, and presentation skills
Strong project management skills and experience leading cross-functional teams
Highly organized, detail-oriented, and results-driven
Proficiency in Google Workspace, Microsoft Office Suite, and project management platforms (Monday preferred)
#J-18808-Ljbffr