Location: Calabasas, CA (Hybrid — 4 days in office)
Reports to: Sr Director of Marketing
About the Role
We’re looking for a strategic, hands‑on Director‑of‑E‑Commerce to lead the digital business for a fast‑growing, celebrity‑led fashion brand. The ideal candidate is a data‑driven leader with strong creative sensibilities — someone who understands how to build a high‑performing online experience that feels as elevated and intentional as the brand itself.
You’ll oversee the full e‑commerce ecosystem — from site experience and conversion strategy to product launches, merchandising, and digital marketing alignment. You’ll work cross‑functionally with teams to deliver a seamless and high‑impact online experience.
Key Responsibilities
- Own and drive e‑commerce strategy and digital growth targets across site experience, retention, and conversion
- Lead all aspects of day‑to‑day e‑commerce operations, including product launches, site merchandising, inventory alignment, and promotional planning
- Partner closely with Creative and Marketing teams to ensure site storytelling reflects brand vision and campaign priorities
- Collaborate with Growth Marketing on digital traffic strategy, paid and organic initiatives, and full‑funnel performance
- Oversee UX optimization and CRO testing to improve key metrics (CVR, AOV, LTV). Oversee third‑party developers and manage site roadmap to consistently improve user experience
- Manage e‑commerce reporting and analytics, translating performance insights into actionable recommendations
- Maintain a pulse on competitive landscape, customer trends, and platform innovations
Qualifications
- 5+ years of experience in e‑commerce, ideally within fashion, beauty, or lifestyle DTC
- 1–2+ years of team leadership or management experience
- Deep understanding of Shopify Plus (or equivalent), Klaviyo, GA4, and related e‑commerce tools
- Proven track record of driving revenue growth, optimizing conversion, and elevating the online brand experience
- Strong analytical mindset paired with an elevated creative eye
- Collaborative, proactive, and highly organized — comfortable leading cross‑functional initiatives in a fast‑paced, startup‑style environment
Schedule & Compensation
- Hybrid schedule: 4 days per week in the Calabasas office, 1 day remote
- Salary and benefits commensurate with experience