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Hubspot & Business Systems Lead

Zeelo Limited, Boston, Massachusetts, us, 02298

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Zeelo is building a world where transportation-as-a-benefit is accessible, affordable and measurable for employers and riders. We operate in a high‑growth, scale‑up environment where pace, ownership and belief in what we’re building really matter. Our values shape how we work every day.

HubSpot – ~60% HubSpot Architecture & Optimisation Act as Zeelo’s

primary HubSpot manager

and subject‑matter expert across Marketing, Sales, and Customer Success. Design and maintain scalable CRM architecture that includes:

Workflows, lifecycle stages, custom objects, and attribution models

Data structures aligned to our GTM and operational model

Permissions, governance, and environment management

Continuous optimisation to support revenue growth, forecasting accuracy, and operational visibility

Workflow Automation & Process Design Build and refine workflows to automate:

Lead management and deal progression

Onboarding and customer lifecycle processes

Reduce manual effort through smart automation, integrations, and AI‑enabled workflows

Ensure processes are

clean, intuitive, and adopted by frontline teams.

Data Integrity & Reporting

Own CRM hygiene, validation rules, deduplication, and enrichment strategies

Deliver actionable dashboards and reporting for Sales, Marketing, Operations, and Leadership

Maintain HubSpot as the

single source of truth

for commercial data

Keep the system free of obsolete processes, properties, and workflows that confuse users

Stakeholder Enablement Partner closely with Project Management, Revenue, Customer Success, and Operations leaders to translate business needs into CRM solutions. Drive adoption through training, documentation, and change management. Act as a strategic advisor on how systems can unlock performance.

Continuous Improvement Identify friction in the customer lifecycle and redesign workflows to improve conversion, retention, and operational speed. Introduce best‑practice RevOps methodologies and scalable system design.

Business Systems – ~40%

Ensure seamless integration between HubSpot and Zeelo’s wider tool stack (e.g., Rippling, Ironclad, Aircall, Linear, Slack, Google Workspace)

Manage low‑ and no‑code configuration and optimisation of connected tools

Collaborate with Data, PMO, and Operations on cross‑system initiatives

Support automation and integration solutions using low‑code tools (e.g., n8n)

Provide technical input into process mapping and systems change initiatives

Core Experience

4+ years hands‑on CRM administration and optimisation in a scaling or complex environment

2+ years experience with HubSpot specifically

Proven strategic management of CRM architecture — not just task execution

Deep expertise in workflows and automation design, custom objects and schema, reporting and dashboards, data governance and hygiene, user permissions and lifecycle configuration

Experience partnering with Sales, Marketing, Customer Success, and Operations teams to design efficient, customer‑driven processes

Strong understanding of RevOps / Go‑To‑Market system design

Systems & Automation Mindset

Experience integrating HubSpot with adjacent business tools

Practical use of low‑code/no‑code automation platforms (e.g., n8n)

Ability to simplify complex workflows into scalable, user‑friendly systems

Comfortable leveraging AI to automate operational tasks (routing, summarisation, enrichment, etc.)

Ways of Working

Product‑mindful: treat systems as products that evolve with the business

Strong stakeholder communicator who can translate between technical and commercial teams

Structured, detail‑oriented, and energized by building order from scale‑up complexity

Bonus Points

HubSpot certifications (Admin, RevOps, Marketing Hub, etc.)

Experience designing CRM environments during high‑growth or transformation phases

Familiarity with API integrations, JSON, or middleware tooling

Background in mobility, logistics, or B2B SaaS environments

Experience supporting quote‑to‑cash, onboarding, or operational delivery workflows

Why Zeelo

Mission‑driven work: Every commute we power helps reduce CO₂ emissions and makes work more accessible, especially in areas with limited public transport

Global exposure: Be part of a 120+ person team across the US, UK, and Spain

Supportive benefits: 100% medical coverage, a learning stipend, and Lunch Club Fridays

Best‑in‑class tech: Our platform is redefining how organizations move their people

The pay range for this role is 110,000 – 120,000 USD per year (Boston) 60,000 – 70,000 GBP per year (London)

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