About us
Avenue 360 is a Federal Qualified Healthcare Center (FQHC) that strives to provide high quality and caring service to promote healthy people and communities. Our 360‑degree approach addresses medical, dental, and behavioral health needs as well as addressing non‑medical drivers of health like housing and transportation. Our compassionate care extends to those with and without insurance. We strive to not only be the provider of choice but the employer of choice.
Our Values PACT
We take PRIDE in our work.
We bring a positive ATTITUDE.
We stay CURIOUS.
We are CUSTOMER‑SERVICE oriented.
We are a TEAM.
Role Overview The Marketing and Communications Manager leads integrated marketing, communications, and digital strategies that advance the organization’s mission by supporting patient acquisition and retention across priority Lines of Service, while also strengthening donor acquisition, engagement, and retention. Reporting to the EVP of Advancement, this role works collaboratively with the EVP and the Director of Advancement, Development to ensure that service‑line–focused campaigns align patient growth, community engagement, and philanthropic investment. This role is accountable for delivering measurable results aligned with departmental and organizational goals and ensuring alignment with our company vision and core values.
Areas of Accountability Line of Service–Focused Patient Acquisition & Retention
Develop and execute integrated marketing and communications strategies that drive patient acquisition, utilization, and retention for priority Lines of Service
Translate service‑line growth goals, access priorities, and outcomes into clear, culturally responsive messaging for patients and community audiences
Ensure alignment between patient‑facing outreach and donor‑facing narratives to reinforce mission, impact, and continuity of care
Integrated Advancement Marketing, Campaigns & Donor Alignment
Partner with the EVP of Advancement and Director of Advancement, Development to align service‑line marketing, donor engagement, and funding priorities
Lead development and execution of campaigns tied to Lines of Service and associated Funding Initiatives, with defined audiences, goals, timelines, and metrics
Position funding opportunities that directly support patient access, retention, and quality of care through coordinated donor acquisition, stewardship, and impact communications
Digital Strategy & Experience Optimization
Manage website content related to services, patient access points, giving, and impact
Optimize digital pathways and journeys for patients and donors across key touchpoints
Collaborate with vendors to support SEO, testing, and conversion optimization
Brand Stewardship & Message Consistency
Maintain and apply the Advancement Brand Toolkit across patient, donor, and community communications
Ensure messaging is consistent, accurate, culturally competent, and aligned with organizational values and strategic priorities
Analytics, Reporting & Continuous Improvement
Track and analyze performance metrics related to patient acquisition, retention, and campaign outcomes by Line of ServiceShare insights with Advancement and Development leadership to refine strategy, messaging, targeting, and campaign design
Collaborate with program, operations, and community partners to ensure integrated execution of communications, campaigns, events, and outreach
Ensure a consistent experience across patient, donor, and community touchpoints
Education, Licensure/Certification
Bachelor’s degree required; Master’s degree preferred (Marketing, Communications, Public Relations, Journalism, or related field)
Minimum
5–7 years
of experience in marketing, communications, or advancement communications
Experience developing and executing integrated, multi‑channel marketing campaigns
Demonstrated experience supporting fundraising, donor engagement, client acquisition/retention, or mission‑based communicationsExperience managing digital platforms, including websites, email marketing, and social media
Experience working with creative and project management tools and applications, content calendars, and analytics dashboards
Experience collaborating with internal teams, vendors, and external partners
Experience in healthcare, human services, or mission‑driven nonprofit organizations strongly preferred
Experience, Skills/Abilities Related Requirements
Strong storytelling and messaging skills with the ability to translate impact into donor‑ready narratives
Ability to align marketing and communications strategy with fundraising and engagement goals
Proficiency in digital marketing, content management, and performance analytics
Strong project management and workflow coordination skills
Ability to manage competing priorities and meet deadlines
Creative problem‑solving balanced with data‑driven optimization
Attention to detail and commitment to brand consistency
Collaborative mindset with the ability to support cross‑functional advancement efforts
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Our Values PACT
We take PRIDE in our work.
We bring a positive ATTITUDE.
We stay CURIOUS.
We are CUSTOMER‑SERVICE oriented.
We are a TEAM.
Role Overview The Marketing and Communications Manager leads integrated marketing, communications, and digital strategies that advance the organization’s mission by supporting patient acquisition and retention across priority Lines of Service, while also strengthening donor acquisition, engagement, and retention. Reporting to the EVP of Advancement, this role works collaboratively with the EVP and the Director of Advancement, Development to ensure that service‑line–focused campaigns align patient growth, community engagement, and philanthropic investment. This role is accountable for delivering measurable results aligned with departmental and organizational goals and ensuring alignment with our company vision and core values.
Areas of Accountability Line of Service–Focused Patient Acquisition & Retention
Develop and execute integrated marketing and communications strategies that drive patient acquisition, utilization, and retention for priority Lines of Service
Translate service‑line growth goals, access priorities, and outcomes into clear, culturally responsive messaging for patients and community audiences
Ensure alignment between patient‑facing outreach and donor‑facing narratives to reinforce mission, impact, and continuity of care
Integrated Advancement Marketing, Campaigns & Donor Alignment
Partner with the EVP of Advancement and Director of Advancement, Development to align service‑line marketing, donor engagement, and funding priorities
Lead development and execution of campaigns tied to Lines of Service and associated Funding Initiatives, with defined audiences, goals, timelines, and metrics
Position funding opportunities that directly support patient access, retention, and quality of care through coordinated donor acquisition, stewardship, and impact communications
Digital Strategy & Experience Optimization
Manage website content related to services, patient access points, giving, and impact
Optimize digital pathways and journeys for patients and donors across key touchpoints
Collaborate with vendors to support SEO, testing, and conversion optimization
Brand Stewardship & Message Consistency
Maintain and apply the Advancement Brand Toolkit across patient, donor, and community communications
Ensure messaging is consistent, accurate, culturally competent, and aligned with organizational values and strategic priorities
Analytics, Reporting & Continuous Improvement
Track and analyze performance metrics related to patient acquisition, retention, and campaign outcomes by Line of ServiceShare insights with Advancement and Development leadership to refine strategy, messaging, targeting, and campaign design
Collaborate with program, operations, and community partners to ensure integrated execution of communications, campaigns, events, and outreach
Ensure a consistent experience across patient, donor, and community touchpoints
Education, Licensure/Certification
Bachelor’s degree required; Master’s degree preferred (Marketing, Communications, Public Relations, Journalism, or related field)
Minimum
5–7 years
of experience in marketing, communications, or advancement communications
Experience developing and executing integrated, multi‑channel marketing campaigns
Demonstrated experience supporting fundraising, donor engagement, client acquisition/retention, or mission‑based communicationsExperience managing digital platforms, including websites, email marketing, and social media
Experience working with creative and project management tools and applications, content calendars, and analytics dashboards
Experience collaborating with internal teams, vendors, and external partners
Experience in healthcare, human services, or mission‑driven nonprofit organizations strongly preferred
Experience, Skills/Abilities Related Requirements
Strong storytelling and messaging skills with the ability to translate impact into donor‑ready narratives
Ability to align marketing and communications strategy with fundraising and engagement goals
Proficiency in digital marketing, content management, and performance analytics
Strong project management and workflow coordination skills
Ability to manage competing priorities and meet deadlines
Creative problem‑solving balanced with data‑driven optimization
Attention to detail and commitment to brand consistency
Collaborative mindset with the ability to support cross‑functional advancement efforts
#J-18808-Ljbffr