Integrated Marketing Manager
National Gypsum Company, Charlotte, North Carolina, United States, 28245
Key member of the marketing communications team working in conjunction with internal teams and agency partners to plan, develop and execute HubSpot-based marketing automation and sales enablement programs. The Integrated Marketing Manager creates content within HubSpot, develops and executes omni-channel campaigns and digital experiences that inspire and educate our target audiences, and tracks campaign metrics. In addition, this person also plays a key role in developing sales tools to promote our brands and enhance customer relationships.
The successful candidate should be a creative, customer-focused, self-starter with strong organizational, project management and problem-solving skills who values cross-functional team collaboration in a fast-moving environment.
Major Job Responsibilities (not all inclusive)
Build email campaigns, create landing pages, and update/modify website pages working with marketing communications team and subject matter experts.
Distribute email campaigns to segmented audiences and monitor deliverability.
Regularly audit email deliverability and perform database cleansing to ensure data integrity and campaign effectiveness.
Responsible for data acquisition, database management and maintenance within the HubSpot platform.
Create workflows within HubSpot for all brands and audiences; monitor and optimize performance of each strategy.
Lead the execution of marketing automation programs, tracking assets and monitoring live campaigns to ensure all elements run flawlessly.
Assist in the production of content (email marketing messages, case studies, blog posts, project profiles, presentation content, website copy, etc.) to support content marketing and sales enablement programs.
Collaborate with marketing team to understand business/solution goals and develop editorial calendars and content project plans to deliver upon those goals. Provide regular updates to stakeholders.
Serve as a daily resource and provide ongoing training for field sales representatives on HubSpot tools, campaign execution and best practices.
Manage overall user support, data integrity, system administration and process maintenance of HubSpot CRM and HubSpot Marketing Hub tools, working with agency partners.
Analyze key campaign metrics to track success and make recommendations to optimize campaign performance . Understand and implement segmentation and channel usage to achieve KPIs and engagement metrics.
Collaborate with sales and marketing team and product managers to develop industry and audience-based messaging and deliver consistent brand experiences across all digital channels.
Serve as an exemplary writer, consistent with our company’s tone; write clean, concise, well-polished copy. Edit copy and review content for messaging, style guidelines, brand consistency, and voice.
Continuously explore higher-performing content creation practices through frequent testing of new content formats and distribution channels.
Measure and improve content performance; create reports leveraging Google Analytics, HubSpot and social media analytics tools
Keep up with current industry trends and topics to ensure effective communication.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or related field
3–5 years of experience in digital marketing, content marketing or marketing automation (HubSpot or similar platforms)
Advanced proficiency in HubSpot (CRM, workflows, email, analytics, database management)
Experience with database management, including deliverability audits and cleansing
Certification in HubSpot Inbound/Email Marketing and/or Google Analytics preferred
Strong data analysis and reporting skills (Google Analytics, Excel or similar)
Understanding of compliance and best practices in email marketing (GDPR, CAN-SPAM)
Demonstrated ability to train and support field sales or cross-functional teams
Craft CMS and Acquia DAM experience preferred but not mandatory.
Outstanding editorial, communication and project management skills
Ability to prioritize and balance workload to meet aggressive deadlines.
Proficiency in MS Word/Excel/PowerPoint/OneNote. Adobe Suite experience preferred.
Initiative, adaptability, and ability to work in a fast-paced, cross-functional environment
Must be willing and able to travel approximately 10%.
Competitive Salary, with a general salary range of $93,984.00 to $117,480.00 or higher depending on education and experience.
Benefits Include:
Comprehensive benefits to include:
Medical
Vision
401(k) with employer match
Retirement Account
Fertility Services
Adoption Assistance
Paid Vacation
Paid Holidays
Tuition Reimbursement
Life Insurance
Short-Term and Long-Term Disability
Flexible spending accounts
Wellness Program with medical premium incentives
-Interested / Qualified candidates, please apply online
-No phone calls or third-party recruiters, please
-Employment ready applicants only
Company Information: National Gypsum Company, headquartered in Charlotte, NC, is the exclusive service provider of reliable, high-performance building products marketed under the Gold Bond®, ProForm® and PermaBASE® brands. The National Gypsum name – through its Gold Bond®, ProForm® and PermaBASE® product lines – has been synonymous with high-quality, innovative products, and exceptional customer service since 1925.
For decades, we have saved our customers time and money by providing the industry’s best, most reliable building products, resources and services. We are Building Products for a Better Future® one project at a time.
National Gypsum Company operates as a family of companies working together toward a common goal with collaboration and open communication. Our corporate entities include: NG Corporate, LLC; National Gypsum Services Company; Gold Bond Building Products, LLC; Gold Bond Canada, LLC; ProForm Finishing Products, LLC; PermaBASE Building Products, LLC; and Unifix Inc.
Hiring Entity: National Gypsum Company The above information on this description has been designated to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of an associate assigned to this position. The company enforces a tobacco-free policy at all its locations.
All National Gypsum Company and corporate affiliate companies, including: NG Corporate, LLC, National Gypsum Services Company, Gold Bond Building Products, LLC, Gold Bond Canada, LLC, ProForm Finishing Products, LLC, PermaBASE Building Products, LLC and Unifix Inc , are Equal Opportunity Employers. Please visit www.nationalgypsum.com to view all of our exciting employment opportunities. Employment contingent upon successful completion of background investigation. Pre-employment drug screening is required. All companies participate in E-Verify. E-Verify is an internet-based system that compares information from an employee’s Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility. www.dhs.gov/e-verify.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
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The successful candidate should be a creative, customer-focused, self-starter with strong organizational, project management and problem-solving skills who values cross-functional team collaboration in a fast-moving environment.
Major Job Responsibilities (not all inclusive)
Build email campaigns, create landing pages, and update/modify website pages working with marketing communications team and subject matter experts.
Distribute email campaigns to segmented audiences and monitor deliverability.
Regularly audit email deliverability and perform database cleansing to ensure data integrity and campaign effectiveness.
Responsible for data acquisition, database management and maintenance within the HubSpot platform.
Create workflows within HubSpot for all brands and audiences; monitor and optimize performance of each strategy.
Lead the execution of marketing automation programs, tracking assets and monitoring live campaigns to ensure all elements run flawlessly.
Assist in the production of content (email marketing messages, case studies, blog posts, project profiles, presentation content, website copy, etc.) to support content marketing and sales enablement programs.
Collaborate with marketing team to understand business/solution goals and develop editorial calendars and content project plans to deliver upon those goals. Provide regular updates to stakeholders.
Serve as a daily resource and provide ongoing training for field sales representatives on HubSpot tools, campaign execution and best practices.
Manage overall user support, data integrity, system administration and process maintenance of HubSpot CRM and HubSpot Marketing Hub tools, working with agency partners.
Analyze key campaign metrics to track success and make recommendations to optimize campaign performance . Understand and implement segmentation and channel usage to achieve KPIs and engagement metrics.
Collaborate with sales and marketing team and product managers to develop industry and audience-based messaging and deliver consistent brand experiences across all digital channels.
Serve as an exemplary writer, consistent with our company’s tone; write clean, concise, well-polished copy. Edit copy and review content for messaging, style guidelines, brand consistency, and voice.
Continuously explore higher-performing content creation practices through frequent testing of new content formats and distribution channels.
Measure and improve content performance; create reports leveraging Google Analytics, HubSpot and social media analytics tools
Keep up with current industry trends and topics to ensure effective communication.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or related field
3–5 years of experience in digital marketing, content marketing or marketing automation (HubSpot or similar platforms)
Advanced proficiency in HubSpot (CRM, workflows, email, analytics, database management)
Experience with database management, including deliverability audits and cleansing
Certification in HubSpot Inbound/Email Marketing and/or Google Analytics preferred
Strong data analysis and reporting skills (Google Analytics, Excel or similar)
Understanding of compliance and best practices in email marketing (GDPR, CAN-SPAM)
Demonstrated ability to train and support field sales or cross-functional teams
Craft CMS and Acquia DAM experience preferred but not mandatory.
Outstanding editorial, communication and project management skills
Ability to prioritize and balance workload to meet aggressive deadlines.
Proficiency in MS Word/Excel/PowerPoint/OneNote. Adobe Suite experience preferred.
Initiative, adaptability, and ability to work in a fast-paced, cross-functional environment
Must be willing and able to travel approximately 10%.
Competitive Salary, with a general salary range of $93,984.00 to $117,480.00 or higher depending on education and experience.
Benefits Include:
Comprehensive benefits to include:
Medical
Vision
401(k) with employer match
Retirement Account
Fertility Services
Adoption Assistance
Paid Vacation
Paid Holidays
Tuition Reimbursement
Life Insurance
Short-Term and Long-Term Disability
Flexible spending accounts
Wellness Program with medical premium incentives
-Interested / Qualified candidates, please apply online
-No phone calls or third-party recruiters, please
-Employment ready applicants only
Company Information: National Gypsum Company, headquartered in Charlotte, NC, is the exclusive service provider of reliable, high-performance building products marketed under the Gold Bond®, ProForm® and PermaBASE® brands. The National Gypsum name – through its Gold Bond®, ProForm® and PermaBASE® product lines – has been synonymous with high-quality, innovative products, and exceptional customer service since 1925.
For decades, we have saved our customers time and money by providing the industry’s best, most reliable building products, resources and services. We are Building Products for a Better Future® one project at a time.
National Gypsum Company operates as a family of companies working together toward a common goal with collaboration and open communication. Our corporate entities include: NG Corporate, LLC; National Gypsum Services Company; Gold Bond Building Products, LLC; Gold Bond Canada, LLC; ProForm Finishing Products, LLC; PermaBASE Building Products, LLC; and Unifix Inc.
Hiring Entity: National Gypsum Company The above information on this description has been designated to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of an associate assigned to this position. The company enforces a tobacco-free policy at all its locations.
All National Gypsum Company and corporate affiliate companies, including: NG Corporate, LLC, National Gypsum Services Company, Gold Bond Building Products, LLC, Gold Bond Canada, LLC, ProForm Finishing Products, LLC, PermaBASE Building Products, LLC and Unifix Inc , are Equal Opportunity Employers. Please visit www.nationalgypsum.com to view all of our exciting employment opportunities. Employment contingent upon successful completion of background investigation. Pre-employment drug screening is required. All companies participate in E-Verify. E-Verify is an internet-based system that compares information from an employee’s Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility. www.dhs.gov/e-verify.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr