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DTC Ecommerce Manager

SalaryGuide, El Paso, Texas, United States

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Responsibilities

Online revenue growth Conversion rate optimization (CRO) Average order value (AOV) growth Mercandising strategy across homepage & collections Drop and launch execution Cross-sell, bundling, and upsell strategy Weekly performance reporting Analyze funnel performance and identify revenue opportunities Requirements

5+ years in ecommerce leadership within a DTC brand Strong Shopify experience Proven track record improving CVR and AOV Data-driven decision maker Experience with GA4, Shopify analytics, heatmaps, and testing tools Strong communication and leadership skills Apparel or lifestyle brand experience preferred

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