Responsibilities
Develop and execute annual marketing plans aligned with bank goals, key stakeholder insights, and allotted budget. Foster the bank’s brand standards, ensuring consistency across all internal and external communications. Create and manage marketing campaigns that promote the bank’s products, services, community initiatives, and client engagement programs. Capture client perspectives, feedback, and testimonials to ensure relevant and effective connections and client satisfaction. Provide marketing support for new product launches and client experience projects. Create compelling, clear, and audience-specific content that tells the bank’s story while also supporting positive client experiences and effective lead generation. Produce engaging graphical content for social media, the bank’s website, digital newsletters, and internal communications. Design branded materials such as handouts, signage, print ads, digital assets, presentations, client documents, and event collateral. Develop press releases, announcements, and community messages to promote bank initiatives and milestones. Utilize photography and videography to enhance content creation. Coordinate vendor relationships to ensure execution aligns with bank expectations. Manage all social media channels, including creating content calendars, developing posts, and monitoring engagement. Manage agency relationships to execute organic social media, paid social, programmatic display, OTT, and digital audio campaigns. Maintain the bank’s website, utilizing a content management system, to ensure relevant and regular updates. Utilize an email marketing platform to connect with clients, communicating important information and promoting banking products and services. Monitor online presence, impressions, and SEO performance to recommend strategies to strengthen digital reach and most appropriate connections. Support bank associates in leveraging business platforms such as LinkedIn to broaden the bank’s visibility. Maintain positive relationships and serve as a liaison with business, non-profit and civic organizations, including local chamber participation. Coordinate responses for sponsorship and charitable donation requests, ensuring thoughtful distribution of bank funds. Requirements
Degree in marketing, communications, graphic design, public relations, or related field; equivalent experience considered. 3–5 years of marketing experience; financial services and/or community banking experience preferred. Proficient with digital platforms, content management, graphic design, data analytics, and other relevant technology tools. Experience managing agency/vendor relationships and collaborating across teams to execute marketing efforts. Solid understanding of branding principles, content strategy, and public relations. Excellent communication skills – written, verbal, editing, visual, and storytelling. Self-starter with strong project management and organizational skills. Creative mindset with attention to detail and brand consistency. Professionally represents the bank with all partners and within the local community.
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Develop and execute annual marketing plans aligned with bank goals, key stakeholder insights, and allotted budget. Foster the bank’s brand standards, ensuring consistency across all internal and external communications. Create and manage marketing campaigns that promote the bank’s products, services, community initiatives, and client engagement programs. Capture client perspectives, feedback, and testimonials to ensure relevant and effective connections and client satisfaction. Provide marketing support for new product launches and client experience projects. Create compelling, clear, and audience-specific content that tells the bank’s story while also supporting positive client experiences and effective lead generation. Produce engaging graphical content for social media, the bank’s website, digital newsletters, and internal communications. Design branded materials such as handouts, signage, print ads, digital assets, presentations, client documents, and event collateral. Develop press releases, announcements, and community messages to promote bank initiatives and milestones. Utilize photography and videography to enhance content creation. Coordinate vendor relationships to ensure execution aligns with bank expectations. Manage all social media channels, including creating content calendars, developing posts, and monitoring engagement. Manage agency relationships to execute organic social media, paid social, programmatic display, OTT, and digital audio campaigns. Maintain the bank’s website, utilizing a content management system, to ensure relevant and regular updates. Utilize an email marketing platform to connect with clients, communicating important information and promoting banking products and services. Monitor online presence, impressions, and SEO performance to recommend strategies to strengthen digital reach and most appropriate connections. Support bank associates in leveraging business platforms such as LinkedIn to broaden the bank’s visibility. Maintain positive relationships and serve as a liaison with business, non-profit and civic organizations, including local chamber participation. Coordinate responses for sponsorship and charitable donation requests, ensuring thoughtful distribution of bank funds. Requirements
Degree in marketing, communications, graphic design, public relations, or related field; equivalent experience considered. 3–5 years of marketing experience; financial services and/or community banking experience preferred. Proficient with digital platforms, content management, graphic design, data analytics, and other relevant technology tools. Experience managing agency/vendor relationships and collaborating across teams to execute marketing efforts. Solid understanding of branding principles, content strategy, and public relations. Excellent communication skills – written, verbal, editing, visual, and storytelling. Self-starter with strong project management and organizational skills. Creative mindset with attention to detail and brand consistency. Professionally represents the bank with all partners and within the local community.
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