A global agriculture-focused organization that supports growers with a mix of farm inputs and services designed to help crops perform better and stay protected. They work across major farming regions and collaborate with partners throughout the agricultural supply chain.
Job Description
Start Date: Mid-March Length: 6 months with opportunity to extend Hourly Rate: $65 Location: Remote, CST & EST time zones preferred Hours: 40 hours/week We’relooking for aDigitalMedia Managerwith a strongprogrammaticfocus to own the hands-on execution, optimization, and performance of digital media campaigns. This role is very muchhands on keyboard - you’llbeinplatforms daily, managing live campaigns,optimizingin real time, and serving as the primary point of contact for programmatic and endemic display and video efforts.This role will take strategic direction from Bayer’s internalPMT (Performance Marketing Team), particularly the digital media manager. You’llwork closely with brand agencies and internal partners to ensure campaigns are executed flawlessly, creatively sound, and performance-driven across programmatic and direct digital(endemic)buys.This role will also have the potential to work within paid social platforms. Primary Responsibilities Execute andoptimizeday-to-day digital media campaigns acrossprogrammatic and endemic display & video platforms Serve as thefirst point of contactfor all programmatic and endemic display activity,ensuringpartner deliverables align with strategy, timelines, and measurement expectations.This includes:
Campaign setup and trafficking In-flight optimization and pacing Supplier and publisher coordination Actualizations and post-launch updates
Manage hands-on buying and optimization within platforms such asDV360andThe Trade Desk,andcoordinatedirect publishermedia buys Monitor performance in real time and proactively adjust bids, budgets, targeting, creative, and inventory strategies to drive results Partner withcreativeagencies on:
Executional planning conversations Creative best practices and specifications Campaignlogisticsand timelines
Ensureaccurateimplementation of tracking, pixels,taxonomy,and reporting requirements, working closely withAdvertising Operations. Troubleshoot delivery or performance issues and providetimelysolutions Support campaign reporting, insights, and learnings to inform future optimizations and planning Contribute to the development and refinement ofdigitalmediabest practices, standards, and documentation. Ensure campaigns adhere to brand safety, data privacy, and platform compliance standards. Qualifications
5+ years hands-on experience executing andoptimizingprogrammatic and direct digital media campaigns Working knowledge of:
Google Display & Video 360 (DV360) The Trade Desk Direct digital buying with publishers
Proven experience managingdisplay and video campaignsfrom setup through optimization Strong understanding of programmatic fundamentals, including targeting, bidding strategies, pacing, and performance metrics Experience coordinating with publishers, suppliers, and agency partners Detail-oriented with the ability to manage multiple live campaigns simultaneously Comfortable working in fast-paced, execution-focused environments Preferred Qualifications Curiosity inthe agricultural industry Working knowledge of:
GoogleCampaign Manager Google Ads Adobe Analytics Audience management platforms (Liveramp) Verification tools (IAS) Paid social buying platforms
Familiarity with creative best practices for display and video across programmatic platforms Experience collaborating with brand agenciesand internal specialized marketing functionson integrated marketingplans Strong analytical skills with the ability to translate performance data into actionable optimizations Previousexperience in an agency or high-volume in-house media environment Passion for staying current on programmatic trends, platform updates, and emerging ad tech Additional Information
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.
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Start Date: Mid-March Length: 6 months with opportunity to extend Hourly Rate: $65 Location: Remote, CST & EST time zones preferred Hours: 40 hours/week We’relooking for aDigitalMedia Managerwith a strongprogrammaticfocus to own the hands-on execution, optimization, and performance of digital media campaigns. This role is very muchhands on keyboard - you’llbeinplatforms daily, managing live campaigns,optimizingin real time, and serving as the primary point of contact for programmatic and endemic display and video efforts.This role will take strategic direction from Bayer’s internalPMT (Performance Marketing Team), particularly the digital media manager. You’llwork closely with brand agencies and internal partners to ensure campaigns are executed flawlessly, creatively sound, and performance-driven across programmatic and direct digital(endemic)buys.This role will also have the potential to work within paid social platforms. Primary Responsibilities Execute andoptimizeday-to-day digital media campaigns acrossprogrammatic and endemic display & video platforms Serve as thefirst point of contactfor all programmatic and endemic display activity,ensuringpartner deliverables align with strategy, timelines, and measurement expectations.This includes:
Campaign setup and trafficking In-flight optimization and pacing Supplier and publisher coordination Actualizations and post-launch updates
Manage hands-on buying and optimization within platforms such asDV360andThe Trade Desk,andcoordinatedirect publishermedia buys Monitor performance in real time and proactively adjust bids, budgets, targeting, creative, and inventory strategies to drive results Partner withcreativeagencies on:
Executional planning conversations Creative best practices and specifications Campaignlogisticsand timelines
Ensureaccurateimplementation of tracking, pixels,taxonomy,and reporting requirements, working closely withAdvertising Operations. Troubleshoot delivery or performance issues and providetimelysolutions Support campaign reporting, insights, and learnings to inform future optimizations and planning Contribute to the development and refinement ofdigitalmediabest practices, standards, and documentation. Ensure campaigns adhere to brand safety, data privacy, and platform compliance standards. Qualifications
5+ years hands-on experience executing andoptimizingprogrammatic and direct digital media campaigns Working knowledge of:
Google Display & Video 360 (DV360) The Trade Desk Direct digital buying with publishers
Proven experience managingdisplay and video campaignsfrom setup through optimization Strong understanding of programmatic fundamentals, including targeting, bidding strategies, pacing, and performance metrics Experience coordinating with publishers, suppliers, and agency partners Detail-oriented with the ability to manage multiple live campaigns simultaneously Comfortable working in fast-paced, execution-focused environments Preferred Qualifications Curiosity inthe agricultural industry Working knowledge of:
GoogleCampaign Manager Google Ads Adobe Analytics Audience management platforms (Liveramp) Verification tools (IAS) Paid social buying platforms
Familiarity with creative best practices for display and video across programmatic platforms Experience collaborating with brand agenciesand internal specialized marketing functionson integrated marketingplans Strong analytical skills with the ability to translate performance data into actionable optimizations Previousexperience in an agency or high-volume in-house media environment Passion for staying current on programmatic trends, platform updates, and emerging ad tech Additional Information
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.
#J-18808-Ljbffr