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Marketing Coordinator

The Wonderful Company, Bakersfield, California, United States, 93399

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The Wonderful Company is committed to offering high-quality, healthy, and iconic brands such as Wonderful Pistachios, Wonderful Halos, FIJI Water, and POM Wonderful. We’re looking to make the world a healthier place through an uncompromising commitment to the well-being of our employees and their families. We foster a collaborative workforce that encourages an entrepreneurial spirit and openness to change.

We’re growing La Cocina into a must-visit restaurant for locals and the surrounding community—known for fresh, healthy, and crave-worthy meals. La Cocina is seeking a creative, motivated

Marketing Coordinator

to help shape and grow the restaurant’s brand presence, customer engagement, and community awareness.

This role is ideal for an early-career marketing professional who is excited to bring fresh ideas, execute campaigns, and build meaningful connections through social media, promotions, and local outreach. This position supports the development and execution of marketing initiatives that strengthen brand recognition, drive sales, and reinforce La Cocina’s identity within the community.

This position is located in Shafter, CA and requires on-site work from Monday to Friday.

Brand & Creative Marketing

Support the development and execution of La Cocina’s brand identity, tone, and visual theme

Contribute creative ideas for campaigns, promotions, and seasonal initiatives

Assist with basic creative assets such as captions, flyers, signage, and promotional materials

Ensure brand consistency across all platforms and touchpoints

Social Media & Digital Marketing

Assist with planning, creating, and scheduling social media content

Monitor engagement, trends, and audience feedback

Support social media campaigns that promote menu items, events, and promotions

Stay current on food, restaurant, and social media trends

Marketing Campaigns & Promotions

Help implement marketing strategies aligned with business goals

Coordinate promotions, limited-time offers, and in-store marketing efforts

Track campaign performance and provide basic reporting and insights

Work within a provided marketing budget and follow spending guidelines

Community Outreach & Events

Assist with planning and coordinating community outreach efforts

Support promotional events, tastings, partnerships, and on-site activations

Represent La Cocina in a professional and brand-appropriate manner at events

Help build relationships with local organizations and community partners

Collaboration & Coordination

Work closely with internal teams (operations, leadership, vendors)

Coordinate timelines, approvals, and deliverables

Assist with vendor communications related to marketing and advertising

Qualifications

Bachelor’s degree in marketing, communications, business, or related field

Strong interest in branding, marketing, and the restaurant or food industry

Basic understanding of marketing principles and social media platforms

Strong written and verbal communication skills

Highly organized with attention to detail

Ability to manage multiple tasks and meet deadlines

Some hands‑on experience implementing marketing or social media strategies

Familiarity with content creation tools (e.g., Canva, basic photo/video editing)

Experience assisting with events, promotions, or community outreach

Comfort tracking expenses and working within a defined budget

Pay Range: $29.00 - $31.00 per hour. Final compensation will be dependent upon skills & experience.

Additional Information

Thriving Wellness Community:

Access to top‑notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:

24/7 online physician consultations

virtual mental health resources

life coaching

engaging employee community groups

cash rewards for healthy habits and fitness reimbursements

library of on‑demand fitness videos

Career Advancement Opportunities:

Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.

Focused Learning and Development:

Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.

Empowering Mentorship Program:

Connect with colleagues through our company‑wide mentorship program to share goals, overcome challenges, and drive your career forward.

Continuous Improvement Training:

Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.

Building a Healthy Society: To date, our co‑Founders Lynda and Stewart Resnick, through their foundations and The Wonderful Company, have invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world. In 2025, Wonderful ranked as #1 in PEOPLE’s “100 Companies That Care” list and was named one of Fortune magazine’s 100 Best Companies to Work For. To learn more about our corporate social responsibility efforts, visit csr.wonderful.com.

Giving Back to the Community:

Make a difference with Wonderful Giving, allowing you to allocate company‑provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

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