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Marketing Administrative Coordinator

Biltmore Hotel, Coral Gables, Florida, United States

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Description

Position Summary: As a Marketing Administrative Coordinator, you will be responsible for providing administrative support to the Managing Director, Director of Marketing, and Marketing Manager in the hotel’s ongoing effort to deliver outstanding service and profitability. Under the direction of the DOM, you are responsible to assist with matters pertaining to visual collateral assets, verbal, and written messaging.

Tactical Marketing Execution Support:

Opens all jobs for all collateral needed by all departments with our outside design platform. After opening the jobs, the role is responsible for facilitating the flow of jobs. Develop and update artwork for all corporate Point of Sale material (ie. flyers, brochures, signs, posters, menus, digital graphics), take a detailed brief from the requisitioning department, copy-write sourcing for suitable images, propose the most suitable layout as per the brand guidelines and ensure the artwork files are print-ready where necessary.

Helps deliver content and provide accurate proof reading of all copy points.

Assists in the execution and updating of all internal/external marketing communications including website, emails, collateral, and copy.

Assist with the coordination of any marketing photos shoots, PR FAM trips or media visits to include but not limited to tours, confirmations, itinerary and coordination of welcome amenity.

Assists with updating the monthly and annual Hot Sheet, and email calendar.

Shared responsibility in keeping the website updated.

Must be able to work as duties required or needed for high profile events like 4th of July, Halloween Party and New Year’s Eve.

Where and when required, assists in responding to reviews on 3rd party review sites for operating outlets.

Assists in developing and updating small graphic design concepts, presentations, digital banners and onsite electronic reader boards or in-room tv’s.

Administrative responsibilities include:

Initiate PO’s and processing invoices as requested by the DoM.

Coordinate final art files to outside printers or other vendors.

Facilitating day to day Marketing activities that lead to the completion of wider projects and tasks.

Maintain the Marketing Hot Sheet with up-to-date property-wide information

Provide the Managing Director with a Guest Survey Report on a weekly basis.

Maintain an accurate and complete spreadsheet of all department jobs in progress.

Ad-hoc responsibilities as directed by the Managing Director and/or Director of Marketing.

Requirements Experience and Education Required/Preferred

Education: Bachelor’s degree in marketing or design preferred

Experience: minimum of 2 years of marketing experience in luxury or high-end hospitality industry preferred, minimum 1-year social media and or pr agency experience preferred. 1-year creative design.

Skills Required

Print and digital design

Proficient in Canva

Proficient in WordPress

Proficient in Adobe Creative Suite

Word, Excel, PowerPoint, and Outlook

Presentation skills.

Copy writing skills.

Relationship skills.

Project and Time Management

Programming/Experiential Marketing

Exposure to digital and traditional media buying

Ability to work in a fast-paced environment and thrives on getting things done

Must be able to:

Speak, read, write, and understand the English and Spanish.

Speak, read, write, and understand luxury language.

Compute accurate mathematical calculations.

Provide legible communication and directions.

Perform job functions with attention to detail, speed and accuracy.

Prioritize and organize.

Think clearly, remaining calm and resolving problems using sound judgment.

Follow directions thoroughly.

Understand guest’s service needs.

Work cohesively with co-workers as part of a team.

Assess needs, make recommendations, and execute tasks.

Work with minimal to moderate supervision.

Maintain confidentiality of guest information and pertinent resort data.

Use a computer keyboard and possess basic typing skills.

Possess moderate to advanced computer skills.

Work in a dynamic and constantly changing environment.

Adept to multitasking.

Physical Demands

Move, lift, carry, push, pull, and place objects weighing less than or equal to 20 pounds

Stand, sit, or walk for an extended period or for an entire work shift

Reach overhead and below the knees, including bending, twisting, pulling, and stooping

Use, carry, and operate all necessary office equipment using finger dexterity.

Communicate with employees, managers, subordinates and guests through verbal communication, hearing ability, and visual acuity.

Visually look at a computer for extended periods of time.

Adapt to moderate temperatures in the hotel as thermostat is controlled by hotel environmental systems. Most work tasks are performed indoors.

Success Criteria

Team Player who is accountable for their own behavior and words.

Demonstrates co-operation within the team and with other departments

Listens carefully and works well with others

Has a positive influence on others in the team and clearly enjoys working with people

Guest Focused

Anticipates guests’ needs and is sensitive to people from all cultures

Has a natural, warm smile and a friendly and passionate approach

Demonstrates confident, helpful and genuine behavior with internal and external guests

Delivers their Best

Has energy and sense of urgency for his/her work

Resourceful, makes things happen and looks for ways to work more efficiently

Always looks their best and acts appropriately (e.g. approaching guests, body language)

Composed

Able to stay calm under pressure

Demonstrates maturity and ability to cope with the unexpected

Never lets personal feelings interfere with delivering the highest standards

Trustworthy and responsible

Excellent records of attendance and punctuality

Is reliable and demonstrates the ability to work without supervision

Demonstrates a high level of personal integrity, honesty and trust

Time Management

Uses his/her time effectively and efficiently; values time, concentrates his/her efforts on the more important priorities; gets more done in less time than others; can attend to a broader range of activities

Makes decisions in a timely manner

Listening

Practices attentive and active listening; has the patience to hear people out; can accurately restate the opinions of others even when he/she disagrees

Licenses or Certifications

N/A

Standard Specifications Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the incumbent will possess the abilities or aptitudes to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves, other employees or guests.

A review of this description has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. All duties and requirements are essential job functions.

This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time. This job description reflects the job content at the time of writing and will be subject to periodic change in light of changing operational and environmental requirements. Such changes will be discussed with the job holder and the job description amended accordingly. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor.

Due to the nature of the hospitality industry, employees may be required to work varying schedules to reflect the business needs of the hotel which may include overtime, weekends and holidays. The employee will carry out any other duties as are within the scope, spirit and purpose of the job as requested by the line manager or Head of Department/Division.

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