Sr. Copywriter

Position Summary:

We are in the process of growing our busy, internal agency and are seeking a highly creative senior level copywriter. In this role, you will develop big ideas and translate them to high impact and effective campaign concepts and copy for integrated campaigns and marketing deliverables across all channels. You will help establish and support leading practices that ensure messaging aligns with brand standards and is delivered with quality, clarity, and accuracy.

Responsibilities

Develop creative campaign concepts from strategic and creative briefs

Write creative, powerful and persuasive copy for integrated campaigns and marketing deliverables across all channels (print, digital, and multimedia/videos)

Work closely and collaboratively with creative and brand teams to brainstorm, concept and execute on deliverables

Work with marketing and product marketing teams to understand customer segments, go-to-market strategies, unique selling proposition, customer research, and competitive advantages to create compelling campaigns and messaging that persuasively convey the value of client products and delivers against marketing objectives

Achieve a high level of customer satisfaction for internal and external stakeholders

Communicate and translate complex scientific and clinical data into clear, concise, and compelling message to the target audience

Support the adoption of best practices for effective concept and messaging development and measurement

Help to maintain brand standards and ensure all messaging and communication are aligned

Ensure compliance of content with Medical/Legal/Regulatory guidelines

Mentor and assist less senior copywriters to hone their craft

Work within a marketing resource management system to ensure project visibility and efficiency of workflow

Leverage Acrolinx system (content quality management system), provide proofreading support, and work with designated external proofreaders to ensure consistency and excellence in messaging execution

Attend and participate in meetings as required, prioritize tasks, and manage multiple projects while meeting deadlines

Qualifications
Requirements:

8+ years of creative copy writing and editing experience in an advertising agency or in-house corporate creative team setting

Exceptional ability to write powerful and inspiring copy for integrated, multi-channel campaign tactics

Strong brainstorming and concepting expertise

Strong leadership, strategic thinking, and business partnering skills with a focus on being solutions oriented

Strong presentation skills to pitch, articulate and rationalize creative strategies, concepts and campaigns

Digital sample of current portfolio showcasing strong conceptual thinking and multi-channel campaign work

Strong interpersonal skills with preference to work collaboratively as a team and develop good working relationships, but can successfully work independently to achieve results

Ability to work within brand guidelines and assist in developing and fine-tuning messaging standards

Excellent organizational and communication skills, and with the ability to prioritize tasks and manage multiple projects

Proven ability to excel in a fast-paced environment and meet tight deadlines

Experience in life science, medical marketing, or healthcare industry a plus

Education:

B.A. or above in English, Communications, Journalism, or other relevant major

Additional Information
All your information will be kept confidential according to EEO guidelines.

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