Role Overview — Microsoft Dynamics 365 Marketing Business Analyst
Practice:
Cloud, Infrastructure & Security Services (CIS) Work Setup:
Remote (U.S.) with travel to Raritan, NJ Application Deadline:
March 31, 2026 Visa Sponsorship:
Not available
Cognizant is seeking a
Senior Business Analyst – Microsoft Dynamics 365 Marketing
to serve as the strategic link between marketing stakeholders and technical teams. This role focuses on requirements definition, solution design, process optimization, and adoption of
Dynamics 365 Marketing (Customer Insights – Journeys)
to drive measurable campaign and customer engagement outcomes.
Key Responsibilities
Lead discovery sessions and translate marketing needs into clear requirements and user stories.
Design
customer journeys, segmentation logic, campaign workflows, and consent management .
Collaborate with architects to design scalable
Dynamics 365 Marketing solutions .
Support data modeling, integrations, and compliance (GDPR, CAN-SPAM).
Drive
UAT, quality validation, and end-to-end journey testing .
Deliver training, documentation, and change management support.
Monitor platform performance and recommend optimization opportunities.
Act as a bridge between business, marketing, and technical implementation teams.
Required Skills & Experience
8–12 years
of Business Analysis experience.
Strong hands‑on experience with
Dynamics 365 Marketing / Customer Insights – Journeys .
Expertise in:
Customer journeys and segmentation
Lead management and automation
Campaign workflows and triggers
Solid understanding of
Dataverse, Power Platform, and marketing data models .
Proven ability to gather requirements, map processes, and manage stakeholders.
Experience in
CRM, digital marketing, or MarTech environments .
Mandatory Skills
Knowledge of
D365 Sales, Customer Insights – Data, or Power Automates .
Experience in
regulated industries
(Financial Services, Healthcare, Pharma).
Relevant
Microsoft certification .
Compensation
Salary Range:
$115,000 – $130,000 per year
Eligible for performance‑based incentive program.
Benefits Cognizant offers:
Medical, dental, vision, and life insurance
Paid holidays and Paid Time Off
401(k) with company contributions
Short‑ and long‑term disability coverage
Paid parental leave
Employee Stock Purchase Plan
#J-18808-Ljbffr
Cloud, Infrastructure & Security Services (CIS) Work Setup:
Remote (U.S.) with travel to Raritan, NJ Application Deadline:
March 31, 2026 Visa Sponsorship:
Not available
Cognizant is seeking a
Senior Business Analyst – Microsoft Dynamics 365 Marketing
to serve as the strategic link between marketing stakeholders and technical teams. This role focuses on requirements definition, solution design, process optimization, and adoption of
Dynamics 365 Marketing (Customer Insights – Journeys)
to drive measurable campaign and customer engagement outcomes.
Key Responsibilities
Lead discovery sessions and translate marketing needs into clear requirements and user stories.
Design
customer journeys, segmentation logic, campaign workflows, and consent management .
Collaborate with architects to design scalable
Dynamics 365 Marketing solutions .
Support data modeling, integrations, and compliance (GDPR, CAN-SPAM).
Drive
UAT, quality validation, and end-to-end journey testing .
Deliver training, documentation, and change management support.
Monitor platform performance and recommend optimization opportunities.
Act as a bridge between business, marketing, and technical implementation teams.
Required Skills & Experience
8–12 years
of Business Analysis experience.
Strong hands‑on experience with
Dynamics 365 Marketing / Customer Insights – Journeys .
Expertise in:
Customer journeys and segmentation
Lead management and automation
Campaign workflows and triggers
Solid understanding of
Dataverse, Power Platform, and marketing data models .
Proven ability to gather requirements, map processes, and manage stakeholders.
Experience in
CRM, digital marketing, or MarTech environments .
Mandatory Skills
Knowledge of
D365 Sales, Customer Insights – Data, or Power Automates .
Experience in
regulated industries
(Financial Services, Healthcare, Pharma).
Relevant
Microsoft certification .
Compensation
Salary Range:
$115,000 – $130,000 per year
Eligible for performance‑based incentive program.
Benefits Cognizant offers:
Medical, dental, vision, and life insurance
Paid holidays and Paid Time Off
401(k) with company contributions
Short‑ and long‑term disability coverage
Paid parental leave
Employee Stock Purchase Plan
#J-18808-Ljbffr