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Social Media Manager

Confidential, Belvedere Tiburon, CA, United States


Our agency is hiring a Social Media Manager who can run the full social engine, with strong instincts for platform trends, creative testing, and paid amplification.

Role overview You will lead social strategy and execution across:

Client accounts

(healthcare)

Company’s internal brand social

Paid media support

(Meta Ads + YouTube/Google Ads)

PR campaign alignment

Key Responsibilities Social Strategy (Clients + Internal)

Build and maintain brand strategy per account

Define

content pillars

, messaging hierarchy, and CTA architecture

Translate business goals into social media content calendars

Introduce weekly content that drives patient action

Maintain brand voice and clinical credibility

Manage publishing schedules across platforms

Understand paid media and support it confidently (review performance, improve and make creative recommendations based on the results, identify what’s working and scale it quickly)

Coordinate with creative and internal stakeholders

Strong design and aesthetic instincts: you know what looks premium vs amateur instantly; understand brand alignment, can spot weak creative fast, and elevate it

The Ideal Candidate You are:

Strategic:

you understand positioning and audience intent

Creative:

you can build content that performs and feels modern

Operational:

you manage timelines and details without chaos

Data-aware:

you can interpret performance and iterate quickly

Paid-literate:

you understand how organic and paid work together

Great team player

: you are collaborative and supportive.

Requirements

3+ years managing social media (agency experience preferred)

Proven ability to build

strategy + calendars

, not just posting

Strong short-form instincts (hooks, storytelling, retention)

Strong copywriting and creative direction skills

Comfortable managing multiple brands and timelines

Working knowledge of:

Meta platforms (IG/FB)

YouTube

TikTok

Reddit

Trustpilot (strong plus)

Working knowledge of paid media fundamentals

Meta Ads Manager familiarity

YouTube/Google Ads creative considerations

Basic ad metrics and iteration thinking

Nice-to-Haves (Big Plus)

Healthcare social media experience

Podcast clipping and distribution systems

Founder-led brand experience

Paid creative testing experience (multiple hooks, multiple angles, multiple CTAs)

Salary TBD based on experience and fit.

To Apply Please include:

Resume + portfolio/examples (links are fine)

Short note with:

accounts you’ve managed

one brand you’ve grown and what worked

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