
Social Media Manager
Confidential, Belvedere Tiburon, CA, United States
Our agency is hiring a Social Media Manager who can run the full social engine, with strong instincts for platform trends, creative testing, and paid amplification.
Role overview
You will lead social strategy and execution across:
Client accounts (healthcare)
Company’s internal brand social
Paid media support (Meta Ads + YouTube/Google Ads)
PR campaign alignment
Key Responsibilities
Social Strategy (Clients + Internal)
Build and maintain brand strategy per account
Define content pillars , messaging hierarchy, and CTA architecture
Translate business goals into social media content calendars
Introduce weekly content that drives patient action
Maintain brand voice and clinical credibility
Manage publishing schedules across platforms
Understand paid media and support it confidently (review performance, improve and make creative recommendations based on the results, identify what’s working and scale it quickly)
Coordinate with creative and internal stakeholders
Strong design and aesthetic instincts: you know what looks premium vs amateur instantly; understand brand alignment, can spot weak creative fast, and elevate it
The Ideal Candidate
You are:
Strategic: you understand positioning and audience intent
Creative: you can build content that performs and feels modern
Operational: you manage timelines and details without chaos
Data-aware: you can interpret performance and iterate quickly
Paid-literate: you understand how organic and paid work together
Great team player : you are collaborative and supportive.
Requirements
3+ years managing social media (agency experience preferred)
Proven ability to build strategy + calendars , not just posting
Strong short-form instincts (hooks, storytelling, retention)
Strong copywriting and creative direction skills
Comfortable managing multiple brands and timelines
Working knowledge of:
Meta platforms (IG/FB)
YouTube
TikTok
Reddit
Trustpilot (strong plus)
Working knowledge of paid media fundamentals
Meta Ads Manager familiarity
YouTube/Google Ads creative considerations
Basic ad metrics and iteration thinking
Nice-to-Haves (Big Plus)
Healthcare social media experience
Podcast clipping and distribution systems
Founder-led brand experience
Paid creative testing experience (multiple hooks, multiple angles, multiple CTAs)
Salary TBD based on experience and fit.
To Apply
Please include:
Resume + portfolio/examples (links are fine)
Short note with:
accounts you’ve managed
one brand you’ve grown and what worked
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