Digital Marketing Specialist
American Crane & Equipment Corporation, Douglassville, Pennsylvania, United States, 19518
Overview
NOW HIRING: DIGITAL MARKETING SPECIALIST . Monday–Friday | 8:00 AM–4:30 PM | On-site in Douglassville, PA. The Digital Marketing Specialist will execute ACECO's digital channel strategy and content operations. This is not a junior marketing assistant role and requires independence, digital channel fluency, and a role ownership mindset. The Digital Marketing Specialist is responsible for the master content calendar, coordinating cross-channel execution, and ensuring continuity across social media, blog publishing, email marketing, podcast production, and paid advertising support. Success depends on proactive planning, disciplined execution, data-driven reporting, and the ability to pivot without losing momentum.
What You’ll Do
Content Calendar & Channel Execution
Maintain the master content calendar for ACECO, AL Podcast, and NorLink Solutions
Schedule content a minimum of 30 days in advance across digital platforms
Publish social media content across all company platforms
Coordinate blog publishing schedule, including working directly with freelance writers and consultants
Ensure consistency, timing accuracy, and alignment with business objectives
Press & Content Publishing
Write and publish press releases
Schedule and publish blog posts authored by freelance writers and consultant teams
Maintain publishing cadence and content pipeline integrity
Paid Advertising & Consultant Coordination
Serve as internal liaison to paid advertising consultants
Participate in weekly consultant meetings
Coordinate creative assets, messaging, and campaign readiness
Support paid campaign execution and reporting inputs
Marketing Analytics & Reporting
Compile and report monthly Marketing Dashboard metrics, including web traffic, engagement data, and Google Analytics insights
Support campaign performance reporting
Monitor channel effectiveness and identify optimization opportunities
Podcast Production Support
Coordinate podcast production workflow
Execute episode publishing, distribution, and promotional scheduling
Ensure alignment between podcast content and broader marketing strategy
Email Marketing
Build, schedule, and deploy email campaigns
Support audience segmentation and CRM-based targeting initiatives
Ensure campaign accuracy and brand alignment
Creative Team Collaboration
Coordinate with internal graphic designers and multimedia designers
Support creative needs for events, outreach initiatives, and sales-driven campaigns
Ensure production of high-quality visual and digital assets
Event & Travel Support
Support marketing presence at trade shows and industry events as needed
Travel occasionally throughout the year
Maintain workload continuity during travel periods
What We’re Looking For Education
Bachelor’s degree in Marketing, Communications, Business, or related field preferred
Equivalent professional experience considered
Experience
3–5+ years of professional marketing experience required
Experience managing digital channels and content calendars
Experience working with external marketing consultants or agencies
Experience in B2B or industrial/manufacturing environments preferred
Technical Skills
Google Analytics proficiency required
HubSpot or similar marketing automation platform preferred
CRM familiarity preferred
Strong Microsoft Office skills
Experience managing multi-platform social media channels
Comfort working with dashboards, data, and reporting metrics
Core Competencies
Digital channel fluency
Strong writing and editing skills
Organizational discipline and proactive planning
Ability to manage multiple initiatives simultaneously
Comfort operating independently with minimal supervision
Ability to pivot priorities without losing execution momentum
Requirements
Authorization to work in the United States without current or future employer sponsorship
Ability to verify identity and employment authorization (Form I-9)
Eligibility to access information or technology governed by U.S. export control laws (including 10 C.F.R. Part 810, EAR, and/or ITAR), where applicable
Willingness to undergo a background check in accordance with applicable laws
Willingness to undergo a pre-employment drug screen and participate in randomized drug testing during employment
Ability to meet posted work schedule and required hours
Ability to maintain reliable attendance and punctuality
Willingness to follow all company safety policies and procedures
Willingness to wear required PPE when in shop or manufacturing areas
Willingness to complete required safety, compliance, and role-specific training
Ability to perform the essential functions of the position, with or without reasonable accommodation
Ability to maintain professional conduct aligned with company values and expectations
Additional Requirements For The Position
Ability to sit for extended periods performing computer-based work
Frequent use of hands and fingers for typing and digital execution
Ability to travel occasionally for trade shows and events
Ability to lift and carry marketing materials up to 25 pounds
Ability to work in both office and manufacturing environments following safety protocols
Work Environment
Professional office environment with frequent computer-based work
Regular collaboration with marketing, sales, and creative teams
Occasional travel for trade shows and industry events
Occasional presence in manufacturing or shop areas; required PPE must be worn when applicable
Compliance with all company safety policies and procedures
What’s In It For You?
Competitive salary based on experience, skills, education, and market data
Comprehensive medical, vision, dental, and life insurance available day one (no wait)
Wellness plan
Generous paid time off (unused PTO rolls over each year)
401K retirement plan
10 paid company holidays
Tuition reimbursement
Role-Specific Highlights
Direct impact on ACECO’s digital content engine and marketing execution rhythm
Hands-on collaboration with consultants and leadership on revenue-driving initiatives
How To Apply
Submit your application online at Recruitment (adp.com)
All offers of employment are contingent upon the successful completion of a background check and drug screen, subject to applicable laws and regulations.
American Crane & Equipment Corporation is an Equal Opportunity Employer . The company maintains and observes employment policies that do not discriminate against any person because of race, color, sex, sexual orientation, gender identity, national origin, religion, disability, age, or other protected characteristics. This applies to recruiting, hiring, training, compensation, overtime, job classifications, work assignments, promotions, demotions, layoffs, terminations, transfers, and all other conditions of employment.
Note:
This position may require access to regulated information; certain roles may require background checks and additional clearances as applicable by law.
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NOW HIRING: DIGITAL MARKETING SPECIALIST . Monday–Friday | 8:00 AM–4:30 PM | On-site in Douglassville, PA. The Digital Marketing Specialist will execute ACECO's digital channel strategy and content operations. This is not a junior marketing assistant role and requires independence, digital channel fluency, and a role ownership mindset. The Digital Marketing Specialist is responsible for the master content calendar, coordinating cross-channel execution, and ensuring continuity across social media, blog publishing, email marketing, podcast production, and paid advertising support. Success depends on proactive planning, disciplined execution, data-driven reporting, and the ability to pivot without losing momentum.
What You’ll Do
Content Calendar & Channel Execution
Maintain the master content calendar for ACECO, AL Podcast, and NorLink Solutions
Schedule content a minimum of 30 days in advance across digital platforms
Publish social media content across all company platforms
Coordinate blog publishing schedule, including working directly with freelance writers and consultants
Ensure consistency, timing accuracy, and alignment with business objectives
Press & Content Publishing
Write and publish press releases
Schedule and publish blog posts authored by freelance writers and consultant teams
Maintain publishing cadence and content pipeline integrity
Paid Advertising & Consultant Coordination
Serve as internal liaison to paid advertising consultants
Participate in weekly consultant meetings
Coordinate creative assets, messaging, and campaign readiness
Support paid campaign execution and reporting inputs
Marketing Analytics & Reporting
Compile and report monthly Marketing Dashboard metrics, including web traffic, engagement data, and Google Analytics insights
Support campaign performance reporting
Monitor channel effectiveness and identify optimization opportunities
Podcast Production Support
Coordinate podcast production workflow
Execute episode publishing, distribution, and promotional scheduling
Ensure alignment between podcast content and broader marketing strategy
Email Marketing
Build, schedule, and deploy email campaigns
Support audience segmentation and CRM-based targeting initiatives
Ensure campaign accuracy and brand alignment
Creative Team Collaboration
Coordinate with internal graphic designers and multimedia designers
Support creative needs for events, outreach initiatives, and sales-driven campaigns
Ensure production of high-quality visual and digital assets
Event & Travel Support
Support marketing presence at trade shows and industry events as needed
Travel occasionally throughout the year
Maintain workload continuity during travel periods
What We’re Looking For Education
Bachelor’s degree in Marketing, Communications, Business, or related field preferred
Equivalent professional experience considered
Experience
3–5+ years of professional marketing experience required
Experience managing digital channels and content calendars
Experience working with external marketing consultants or agencies
Experience in B2B or industrial/manufacturing environments preferred
Technical Skills
Google Analytics proficiency required
HubSpot or similar marketing automation platform preferred
CRM familiarity preferred
Strong Microsoft Office skills
Experience managing multi-platform social media channels
Comfort working with dashboards, data, and reporting metrics
Core Competencies
Digital channel fluency
Strong writing and editing skills
Organizational discipline and proactive planning
Ability to manage multiple initiatives simultaneously
Comfort operating independently with minimal supervision
Ability to pivot priorities without losing execution momentum
Requirements
Authorization to work in the United States without current or future employer sponsorship
Ability to verify identity and employment authorization (Form I-9)
Eligibility to access information or technology governed by U.S. export control laws (including 10 C.F.R. Part 810, EAR, and/or ITAR), where applicable
Willingness to undergo a background check in accordance with applicable laws
Willingness to undergo a pre-employment drug screen and participate in randomized drug testing during employment
Ability to meet posted work schedule and required hours
Ability to maintain reliable attendance and punctuality
Willingness to follow all company safety policies and procedures
Willingness to wear required PPE when in shop or manufacturing areas
Willingness to complete required safety, compliance, and role-specific training
Ability to perform the essential functions of the position, with or without reasonable accommodation
Ability to maintain professional conduct aligned with company values and expectations
Additional Requirements For The Position
Ability to sit for extended periods performing computer-based work
Frequent use of hands and fingers for typing and digital execution
Ability to travel occasionally for trade shows and events
Ability to lift and carry marketing materials up to 25 pounds
Ability to work in both office and manufacturing environments following safety protocols
Work Environment
Professional office environment with frequent computer-based work
Regular collaboration with marketing, sales, and creative teams
Occasional travel for trade shows and industry events
Occasional presence in manufacturing or shop areas; required PPE must be worn when applicable
Compliance with all company safety policies and procedures
What’s In It For You?
Competitive salary based on experience, skills, education, and market data
Comprehensive medical, vision, dental, and life insurance available day one (no wait)
Wellness plan
Generous paid time off (unused PTO rolls over each year)
401K retirement plan
10 paid company holidays
Tuition reimbursement
Role-Specific Highlights
Direct impact on ACECO’s digital content engine and marketing execution rhythm
Hands-on collaboration with consultants and leadership on revenue-driving initiatives
How To Apply
Submit your application online at Recruitment (adp.com)
All offers of employment are contingent upon the successful completion of a background check and drug screen, subject to applicable laws and regulations.
American Crane & Equipment Corporation is an Equal Opportunity Employer . The company maintains and observes employment policies that do not discriminate against any person because of race, color, sex, sexual orientation, gender identity, national origin, religion, disability, age, or other protected characteristics. This applies to recruiting, hiring, training, compensation, overtime, job classifications, work assignments, promotions, demotions, layoffs, terminations, transfers, and all other conditions of employment.
Note:
This position may require access to regulated information; certain roles may require background checks and additional clearances as applicable by law.
#J-18808-Ljbffr