Responsibilities
Programmatic Infrastructure & Capability Expansion: Lead the evaluation, selection, and implementation of DSP partnerships (e.g., The Trade Desk, Google DV360, Amazon DSP) to expand Vericast's direct platform capabilities
Conduct comprehensive RFP/RFI processes to assess platforms based on client needs, technical capabilities, compliance features, and cost efficiency
Establish and strengthen direct platform relationships, negotiate contracts with DSP vendors, data providers, and verification partners
Design and document programmatic best practices, SOPs, and governance frameworks tailored to financial services compliance requirements
Build technical infrastructure roadmap including audience segmentation strategies, creative specifications, tracking systems, and reporting dashboards
Build attribution modeling capabilities that connect paid search performance to both online conversions and offline outcomes (branch visits, phone calls, in-person account openings)
Develop scalable processes that support both current campaign needs and future growth to $100M+ in media under management
Strategic Planning & Market Intelligence: Serve as internal subject matter expert on programmatic advertising trends, platforms, and innovation in financial services marketing
Requirements
Bachelor's Degree in Marketing, Advertising, Business, Data Analytics, or related field (Required)
8+ years of hands-on programmatic advertising experience, including campaign management, platform optimization, and vendor negotiations (Required)
5+ years working with financial services clients (banks, credit unions, fintech, mortgage lenders, wealth management, or insurance), with demonstrated understanding of compliance requirements and audience targeting strategies in regulated industries (Required)
Proven track record of building or scaling programmatic capabilities, including platform implementations, infrastructure design, or significant program expansions (Required)
Deep expertise with multiple DSPs (e.g., The Trade Desk, Google DV360, Amazon DSP, Xandr, MediaMath) and demonstrated ability to evaluate platforms based on technical capabilities, transparency, and cost-efficiency (Required)
Experience managing large media budgets ($10M+ annually) with demonstrated ability to optimize toward performance KPIs (CPA, ROAS, engagement metrics) (Required)
Hands-on experience with programmatic display, native, CTV/OTT, and video (Required)
Expertise in audience segmentation, data onboarding (1st and 3rd party), identity resolution (LiveRamp, UID2.0), And Attribution Modeling (Required)
Preferred
Master’s degree or advanced certifications (Preferred)
Background in omnichannel strategy integrating programmatic with paid search, paid social, and direct mail is a plus
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Programmatic Infrastructure & Capability Expansion: Lead the evaluation, selection, and implementation of DSP partnerships (e.g., The Trade Desk, Google DV360, Amazon DSP) to expand Vericast's direct platform capabilities
Conduct comprehensive RFP/RFI processes to assess platforms based on client needs, technical capabilities, compliance features, and cost efficiency
Establish and strengthen direct platform relationships, negotiate contracts with DSP vendors, data providers, and verification partners
Design and document programmatic best practices, SOPs, and governance frameworks tailored to financial services compliance requirements
Build technical infrastructure roadmap including audience segmentation strategies, creative specifications, tracking systems, and reporting dashboards
Build attribution modeling capabilities that connect paid search performance to both online conversions and offline outcomes (branch visits, phone calls, in-person account openings)
Develop scalable processes that support both current campaign needs and future growth to $100M+ in media under management
Strategic Planning & Market Intelligence: Serve as internal subject matter expert on programmatic advertising trends, platforms, and innovation in financial services marketing
Requirements
Bachelor's Degree in Marketing, Advertising, Business, Data Analytics, or related field (Required)
8+ years of hands-on programmatic advertising experience, including campaign management, platform optimization, and vendor negotiations (Required)
5+ years working with financial services clients (banks, credit unions, fintech, mortgage lenders, wealth management, or insurance), with demonstrated understanding of compliance requirements and audience targeting strategies in regulated industries (Required)
Proven track record of building or scaling programmatic capabilities, including platform implementations, infrastructure design, or significant program expansions (Required)
Deep expertise with multiple DSPs (e.g., The Trade Desk, Google DV360, Amazon DSP, Xandr, MediaMath) and demonstrated ability to evaluate platforms based on technical capabilities, transparency, and cost-efficiency (Required)
Experience managing large media budgets ($10M+ annually) with demonstrated ability to optimize toward performance KPIs (CPA, ROAS, engagement metrics) (Required)
Hands-on experience with programmatic display, native, CTV/OTT, and video (Required)
Expertise in audience segmentation, data onboarding (1st and 3rd party), identity resolution (LiveRamp, UID2.0), And Attribution Modeling (Required)
Preferred
Master’s degree or advanced certifications (Preferred)
Background in omnichannel strategy integrating programmatic with paid search, paid social, and direct mail is a plus
#J-18808-Ljbffr