Lifecycle Services (Associate/Manager)
SHOPLINE, Los Angeles, California, United States, 90079
Focus:
SmartPush Elite (Lifecycle & Retention Services)
About SHOPLINE Founded in 2013, SHOPLINE is a global omnichannel ecommerce SaaS platform powering hundreds of thousands of merchants worldwide. The SHOPLINE platform enables brands to build, launch, and scale across online and offline channels with integrated tools for storefronts, payments, marketing automation, loyalty, and analytics.
You’ll be joining SHOPLINE at a critical stage of our US expansion. While operating as a remote‑first company, our GTM team is growing quickly as we scale retention‑driven solutions for merchants globally. We value ownership, clarity, and execution, and we’re building a team that can turn strong ideas into repeatable, scalable programs.
Role Overview We’re looking for a Lifecycle Services & Expansion Manager, US to own the US‑side delivery and growth of SmartPush Elite, SHOPLINE’s lifecycle and retention services offering. This role is responsible for managing the merchant‑facing lifecycle services experience end‑to‑end, from kickoff through ongoing monthly engagement.
SmartPush Elite is SHOPLINE’s managed lifecycle and retention services offering, designed to help merchants improve post‑purchase engagement, retention, and repeat revenue. It combines lifecycle strategy, ongoing optimization, and platform execution delivered by a dedicated SmartPush team. In this role, you’ll own the merchant‑facing strategy and service experience, while partnering with the execution team responsible for building within the SmartPush platform.
This is not a demand generation role and not a quota‑carrying sales role. It is a services ownership and expansion role, focused on delivering consistent, high‑quality lifecycle strategies while identifying opportunities to expand adoption over time.
Responsibilities Lifecycle Services Ownership
Own the US‑side delivery of SmartPush Elite for assigned merchants
Lead merchant kickoff calls, lifecycle discovery, and recommendation reviews
Define lifecycle strategy and priorities for each merchant engagement
Translate strategy into clear, execution‑ready briefs for the SmartPush execution team
Review and QA lifecycle builds completed by the execution team
Manage monthly service cadence and scope (2 hours per merchant per month)
Program Quality & Consistency
Ensure SmartPush Elite is delivered as a productized service, not bespoke consulting
Apply consistent frameworks and standards across merchant engagement
Manage scope, expectations, and prioritization to prevent service creep
Identify patterns across merchants to inform program and offering improvements
Expansion & Adoption (Non‑Quota)
Identify opportunities for additional lifecycle flows, subscriptions, SMS, or expanded services
Support expansion conversations in collaboration with Sales and Partnerships
Drive long‑term adoption and value realization without owning final deal close
Surface upsell signals and merchant readiness
Cross‑Functional Collaboration
Serve as the primary US‑side point of coordination between merchants, partners, Product, Marketing Ops, and the SmartPush execution team
Provide structured feedback from merchant conversations into product, messaging, and service evolution
Support continuous improvement of lifecycle and retention offerings based on real‑world usage
Ideal Candidate
4–8+ years of experience in lifecycle marketing, customer success, consulting, or services‑led growth roles, with comfort owning merchant‑facing delivery and strategy
Strong understanding of email marketing, lifecycle strategy, retention, and post‑purchase growth
Comfortable leading merchant‑facing conversations and strategy reviews
Highly organized and confident managing multiple accounts simultaneously
Strong communicator who can translate strategy into clear briefs and recommendations
Experience working cross‑functionally with Product, Partnerships, or Operations teams
Comfortable operating in a fast‑paced, evolving US GTM environment
Bonus (not required)
Experience with HubSpot or Marketo
Experience delivering productized services or managed marketing offerings
Experience working with global or distributed teams
Why This Role Matters This role enables SHOPLINE to scale SmartPush Elite without sacrificing quality, while allowing global marketing leadership to focus on broader GTM strategy and growth.
You’ll play a critical role in turning lifecycle marketing into a repeatable, scalable services program that drives long‑term merchant value and sustainable revenue growth.
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SmartPush Elite (Lifecycle & Retention Services)
About SHOPLINE Founded in 2013, SHOPLINE is a global omnichannel ecommerce SaaS platform powering hundreds of thousands of merchants worldwide. The SHOPLINE platform enables brands to build, launch, and scale across online and offline channels with integrated tools for storefronts, payments, marketing automation, loyalty, and analytics.
You’ll be joining SHOPLINE at a critical stage of our US expansion. While operating as a remote‑first company, our GTM team is growing quickly as we scale retention‑driven solutions for merchants globally. We value ownership, clarity, and execution, and we’re building a team that can turn strong ideas into repeatable, scalable programs.
Role Overview We’re looking for a Lifecycle Services & Expansion Manager, US to own the US‑side delivery and growth of SmartPush Elite, SHOPLINE’s lifecycle and retention services offering. This role is responsible for managing the merchant‑facing lifecycle services experience end‑to‑end, from kickoff through ongoing monthly engagement.
SmartPush Elite is SHOPLINE’s managed lifecycle and retention services offering, designed to help merchants improve post‑purchase engagement, retention, and repeat revenue. It combines lifecycle strategy, ongoing optimization, and platform execution delivered by a dedicated SmartPush team. In this role, you’ll own the merchant‑facing strategy and service experience, while partnering with the execution team responsible for building within the SmartPush platform.
This is not a demand generation role and not a quota‑carrying sales role. It is a services ownership and expansion role, focused on delivering consistent, high‑quality lifecycle strategies while identifying opportunities to expand adoption over time.
Responsibilities Lifecycle Services Ownership
Own the US‑side delivery of SmartPush Elite for assigned merchants
Lead merchant kickoff calls, lifecycle discovery, and recommendation reviews
Define lifecycle strategy and priorities for each merchant engagement
Translate strategy into clear, execution‑ready briefs for the SmartPush execution team
Review and QA lifecycle builds completed by the execution team
Manage monthly service cadence and scope (2 hours per merchant per month)
Program Quality & Consistency
Ensure SmartPush Elite is delivered as a productized service, not bespoke consulting
Apply consistent frameworks and standards across merchant engagement
Manage scope, expectations, and prioritization to prevent service creep
Identify patterns across merchants to inform program and offering improvements
Expansion & Adoption (Non‑Quota)
Identify opportunities for additional lifecycle flows, subscriptions, SMS, or expanded services
Support expansion conversations in collaboration with Sales and Partnerships
Drive long‑term adoption and value realization without owning final deal close
Surface upsell signals and merchant readiness
Cross‑Functional Collaboration
Serve as the primary US‑side point of coordination between merchants, partners, Product, Marketing Ops, and the SmartPush execution team
Provide structured feedback from merchant conversations into product, messaging, and service evolution
Support continuous improvement of lifecycle and retention offerings based on real‑world usage
Ideal Candidate
4–8+ years of experience in lifecycle marketing, customer success, consulting, or services‑led growth roles, with comfort owning merchant‑facing delivery and strategy
Strong understanding of email marketing, lifecycle strategy, retention, and post‑purchase growth
Comfortable leading merchant‑facing conversations and strategy reviews
Highly organized and confident managing multiple accounts simultaneously
Strong communicator who can translate strategy into clear briefs and recommendations
Experience working cross‑functionally with Product, Partnerships, or Operations teams
Comfortable operating in a fast‑paced, evolving US GTM environment
Bonus (not required)
Experience with HubSpot or Marketo
Experience delivering productized services or managed marketing offerings
Experience working with global or distributed teams
Why This Role Matters This role enables SHOPLINE to scale SmartPush Elite without sacrificing quality, while allowing global marketing leadership to focus on broader GTM strategy and growth.
You’ll play a critical role in turning lifecycle marketing into a repeatable, scalable services program that drives long‑term merchant value and sustainable revenue growth.
#J-18808-Ljbffr