Marketing Data and Reporting Analyst
Hotwire Communications, Fort Lauderdale, Florida, us, 33336
Marketing Data and Reporting Analyst
The Marketing Data & Reporting Analyst plays a critical role in supporting marketing operations through data-driven insights and reporting. This position is responsible for creating and managing performance reports, analyzing subscriber and revenue trends, and collaborating with BI teams to develop dashboards that optimize marketing performance. The role requires strong analytical skills, proficiency in financial analysis, and the ability to translate complex data into clear, actionable presentations. Additionally, the analyst supports campaign execution, budgeting, forecasting, and special projects requiring deep data analysis. Duties / Responsibilities: Create, update, and manage ongoing marketing performance reports to track KPIs and campaign effectiveness. Aggregate and analyze data from multiple sources to produce actionable performance insights. Develop graphical and chart-based representations of data for executive-level presentations. Translate trends and findings into compelling stories for stakeholder presentations. Partner with BI teams to design and implement automated dashboards for performance tracking and optimization. Conduct financial analysis and evaluate subscriber activity and revenue data to inform strategic decisions. Support campaign implementation through targeted list pulls and data segmentation. Manage and update budget and forecast files to ensure accurate financial planning. Execute deep-dive analyses for special projects to uncover revenue opportunities and segment targeting improvements. Deliver ad hoc reporting and analysis to support cross-functional marketing initiatives. Other duties as assigned. Minimum Qualifications: Bachelor's degree in marketing, Business Administration, or related field required. 5+ years of experience in marketing, finance, and/or product analysis. Experience in telecommunications, marketing and/or technology preferred. Demonstrated success in reporting, analytics, and financial acumen. Ability to drive efforts and inspire cross-functional partnerships while maintaining attention to detail and executional excellence. BENEFITS: Comprehensive Healthcare/Dental/Vision Plans 401K Retirement Plan with Company Match Paid Vacation, Sick Time, and Additional Holidays (including your Birthday!) Paid Volunteer Time Paid Parental Leave Hotwire Service Discounts for employees who live on a property serviced by Hotwire. Discounted service offerings are provided for high-speed internet, video service, phone, and security service Employee Referral Bonuses Exclusive Entertainment Discounts/Perks Hotwire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
The Marketing Data & Reporting Analyst plays a critical role in supporting marketing operations through data-driven insights and reporting. This position is responsible for creating and managing performance reports, analyzing subscriber and revenue trends, and collaborating with BI teams to develop dashboards that optimize marketing performance. The role requires strong analytical skills, proficiency in financial analysis, and the ability to translate complex data into clear, actionable presentations. Additionally, the analyst supports campaign execution, budgeting, forecasting, and special projects requiring deep data analysis. Duties / Responsibilities: Create, update, and manage ongoing marketing performance reports to track KPIs and campaign effectiveness. Aggregate and analyze data from multiple sources to produce actionable performance insights. Develop graphical and chart-based representations of data for executive-level presentations. Translate trends and findings into compelling stories for stakeholder presentations. Partner with BI teams to design and implement automated dashboards for performance tracking and optimization. Conduct financial analysis and evaluate subscriber activity and revenue data to inform strategic decisions. Support campaign implementation through targeted list pulls and data segmentation. Manage and update budget and forecast files to ensure accurate financial planning. Execute deep-dive analyses for special projects to uncover revenue opportunities and segment targeting improvements. Deliver ad hoc reporting and analysis to support cross-functional marketing initiatives. Other duties as assigned. Minimum Qualifications: Bachelor's degree in marketing, Business Administration, or related field required. 5+ years of experience in marketing, finance, and/or product analysis. Experience in telecommunications, marketing and/or technology preferred. Demonstrated success in reporting, analytics, and financial acumen. Ability to drive efforts and inspire cross-functional partnerships while maintaining attention to detail and executional excellence. BENEFITS: Comprehensive Healthcare/Dental/Vision Plans 401K Retirement Plan with Company Match Paid Vacation, Sick Time, and Additional Holidays (including your Birthday!) Paid Volunteer Time Paid Parental Leave Hotwire Service Discounts for employees who live on a property serviced by Hotwire. Discounted service offerings are provided for high-speed internet, video service, phone, and security service Employee Referral Bonuses Exclusive Entertainment Discounts/Perks Hotwire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.