Director of Ecommerce

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Creative, Marketing & Digital Recruiting Director, Talent Solutions at Freeman+Leonard |Connecting People + Careers | Marketing & Creative Industry

The Director of eCommerce is responsible for leading the digital growth and performance including the quote funnel experience, digital sales conversion, integrated partnerships, and customer self-service tools. This role ensures our digital properties deliver a seamless, intuitive, and revenue-driving experience for both new and returning customers. The Director will oversee cross-functional initiatives that directly impact customer acquisition, retention, and eCommerce revenue goals. Hands-on knowledge of Adobe Experience Manager (AEM) is preferred.

Responsibilities

• Develop and lead the overarching eCommerce roadmap to drive online conversions, quote funnel engagement, and digital revenue growth.
• Align digital experience strategies with business priorities, marketing goals, and customer behavior insights.
• Own KPIs related to digital quoting, conversion rates, drop-off analysis, and end-to-end online binding.

Quote Funnel Optimization

• Manage the performance of the quoting funnel—from entry to bind—including A/B testing, friction point removal, and mobile-first UX improvements.
• Collaborate with the performance marketing team to align landing page experience with campaign goals (paid search, display, etc.).
• Work closely with analysts to uncover insights from drop-off and bounce rates.
• Lead integrations with new and existing carrier platforms to expand product offerings and improve real-time quoting experiences.
• Oversee technical partnerships, including API maintenance, eligibility logic, and compliance-related data handling.

Digital Revenue & Performance Reporting

• Regularly report on quoting performance, online sales, bind rate, and contribution to total sales volume.
• Identify bottlenecks and opportunities in the digital journey and propose data-driven solutions.
• Manage budget and vendor relationships for eCommerce tools, UX testing, and technology investments.
• Partner with IT and product stakeholders to evolve the digital tech stack—ensuring a high-performance, scalable, and secure experience.
• Evaluate and implement customer journey tools, session replay (e.g., Heap, Hotjar), and testing platforms.
• Act as the connective tissue between Marketing, IT, Ops, Carriers, and Sales to ensure alignment on priorities and timelines.
• Manage cross-functional project timelines, deliverables, and accountability.
• Lead vendor/partner relationships as needed for digital innovation and platform support.

Qualifications & Skills

• 7+ years in digital/eCommerce leadership, preferably in insurance, fintech, or regulated industries
• Strong experience owning quoting funnels or eCommerce checkout journeys
• Hands-on knowledge of platforms like Adobe Experience Manager (AEM), Adobe Analytics, Adobe Target Google Optimize, CMS tools, quoting APIs
• Proven ability to collaborate across departments and influence at all levels
• Highly data-driven, with experience presenting performance insights to executive stakeholders

KPIs and Success Metrics

• Quote Funnel Conversion Rate (entry to bind)
• Digital Revenue Contribution (% of total written premium)
• Funnel Drop-Off Rate and Time-to-Quote
• Integration Delivery Timelines (Carrier, Tech Partners)
• Page Speed and Mobile Experience Scores
• eCommerce Net Promoter Score (NPS) or CSAT (if applicable)

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Product Management
• Industries: Insurance and Financial Services

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