Director, Content Strategist
The Digital Asset Management Consortium, Inc., Princeton, NJ, United States
Summary:
The Content Strategist acts as a critical BMS link between brand teams, Agencies of Record (AORs), Mosaic Data Hub, BIT, and Commercialization AI Strategy & Analytics (CASA) to ensure BMS’s Strategic Asset Management AI (SAMai) platform and marketing content libraries are accurate, searchable, compliant, and activation-ready.
The role is accountable for upholding content integrity and as such owns metadata/taxonomy standards, is responsible for tagging accuracy, seamless asset transfer, and building well-structured content libraries that enable GenAI-driven content creation and strategic content reuse.
This role ensures adherence to BMS metadata standards, supports BMS claims management, drives BMS content quality and compliance practices, promotes best-in-class approaches for efficient, searchable content management, and oversees content production workflows to deliver timely, compliant, and high-quality assets across channels.
Responsibilities: Stewardship & Governance
Serves as accountable BMS point to ensure content quality and compliance per BMS standards across SAMai and marketing content platforms.
Serve as the gatekeeper for SAMai content quality, recency, and compliance; run periodic audits to ensure only final, approved strategic documents are available.
Define and manage area of responsibility (e.g., region, therapeutic area) and align maintenance cadence to governance needs.
Partner with brand teams and agencies to ensure timely, accurate strategic document submission and resolve gaps or inconsistencies.
Marketing Content Library & Claims Readiness
Build and maintain structured content libraries (claims, photography, references) to support GenAI-powered content generation and global reuse. Validate alignment of assets with brand strategy, compliance requirements, and style standards; liaise with MLR/PromoMats stakeholders for readiness.
Coordinate with Agencies of Record (AORs), Mosaic, and CASA to uphold content integrity and timely delivery of content. Drive and implement initiatives that optimize content processes, enhance analytics, and improve operational efficiency (e.g., updated taxonomy implementation).
Manage and deliver end-to-end content production workflows, ensuring timely, compliant, and high-quality asset delivery across channels.
Standardize and continuously improve metadata and taxonomy frameworks to maximize discoverability and reuse across SAMai and marketing content DAM systems.
Ensure tagging accuracy and metadata integrity to enable enterprise searchability and insights on most recent approved content.
Workflow Orchestration & Vendor/Agency Enablement
Execute seamless asset transfer across systems/stakeholders; monitor and resolve production bottlenecks to maintain speed-to-market.
Coordinate with Agencies of Record (AORs), Mosaic, and CASA to uphold content integrity and timely delivery.
Qualifications
Bachelor’s degree in Marketing, Communications, Digital Media, or related field; advanced degree preferred.
Minimum 8 years in content strategy, digital asset management, or marketing operations within a regulated industry (pharma experience strongly preferred).
Proven track record of managing enterprise content ecosystems and implementing metadata standards.
Technical Skills: Familiarity with DAM platforms (e.g., AEM, Veeva Vault PromoMats) and content governance tools.
Solid understanding of AI-driven content generation and related technologies.
Content Governance Expertise: Deep understanding of metadata standards, tagging protocols, and compliance requirements.
Cross-Functional Collaboration: Ability to partner effectively with brand teams, agencies, and regulatory stakeholders.
Digital Asset Management (DAM) Proficiency: Skilled in organizing and maintaining enterprise content libraries for scalability and reuse.
Analytical Thinking: Strong capability to interpret data and leverage insights for process optimization.
Innovation & Adaptability: Comfortable driving GenAI-enabled strategies and evolving content ecosystems.
Operational Excellence: Focused on efficiency, accuracy, and continuous improvement in content workflows.
Expertise in managing production timelines, vendor coordination, and multi-channel content delivery.
Familiarity with production tools and platforms for workflow management and version control.
Ability to oversee localization and adaptation processes for global markets.
Strong problem-solving skills to address production bottlenecks and ensure speed-to-market.
Employer:
Bristol Myers Squibb
Location:
Princeton, NJ, USA
Posted Date:
26/02/2026
Expiry Date:
26/06/2026
Type:
Full-Time
Categories:
DAM Manager / User, Digital Marketing / Branding Technology, CMS / Creative / Content Operations, Artificial Intelligence / Machine Learning
Reference:
DN-JB-2742
#J-18808-Ljbffr
The Content Strategist acts as a critical BMS link between brand teams, Agencies of Record (AORs), Mosaic Data Hub, BIT, and Commercialization AI Strategy & Analytics (CASA) to ensure BMS’s Strategic Asset Management AI (SAMai) platform and marketing content libraries are accurate, searchable, compliant, and activation-ready.
The role is accountable for upholding content integrity and as such owns metadata/taxonomy standards, is responsible for tagging accuracy, seamless asset transfer, and building well-structured content libraries that enable GenAI-driven content creation and strategic content reuse.
This role ensures adherence to BMS metadata standards, supports BMS claims management, drives BMS content quality and compliance practices, promotes best-in-class approaches for efficient, searchable content management, and oversees content production workflows to deliver timely, compliant, and high-quality assets across channels.
Responsibilities: Stewardship & Governance
Serves as accountable BMS point to ensure content quality and compliance per BMS standards across SAMai and marketing content platforms.
Serve as the gatekeeper for SAMai content quality, recency, and compliance; run periodic audits to ensure only final, approved strategic documents are available.
Define and manage area of responsibility (e.g., region, therapeutic area) and align maintenance cadence to governance needs.
Partner with brand teams and agencies to ensure timely, accurate strategic document submission and resolve gaps or inconsistencies.
Marketing Content Library & Claims Readiness
Build and maintain structured content libraries (claims, photography, references) to support GenAI-powered content generation and global reuse. Validate alignment of assets with brand strategy, compliance requirements, and style standards; liaise with MLR/PromoMats stakeholders for readiness.
Coordinate with Agencies of Record (AORs), Mosaic, and CASA to uphold content integrity and timely delivery of content. Drive and implement initiatives that optimize content processes, enhance analytics, and improve operational efficiency (e.g., updated taxonomy implementation).
Manage and deliver end-to-end content production workflows, ensuring timely, compliant, and high-quality asset delivery across channels.
Standardize and continuously improve metadata and taxonomy frameworks to maximize discoverability and reuse across SAMai and marketing content DAM systems.
Ensure tagging accuracy and metadata integrity to enable enterprise searchability and insights on most recent approved content.
Workflow Orchestration & Vendor/Agency Enablement
Execute seamless asset transfer across systems/stakeholders; monitor and resolve production bottlenecks to maintain speed-to-market.
Coordinate with Agencies of Record (AORs), Mosaic, and CASA to uphold content integrity and timely delivery.
Qualifications
Bachelor’s degree in Marketing, Communications, Digital Media, or related field; advanced degree preferred.
Minimum 8 years in content strategy, digital asset management, or marketing operations within a regulated industry (pharma experience strongly preferred).
Proven track record of managing enterprise content ecosystems and implementing metadata standards.
Technical Skills: Familiarity with DAM platforms (e.g., AEM, Veeva Vault PromoMats) and content governance tools.
Solid understanding of AI-driven content generation and related technologies.
Content Governance Expertise: Deep understanding of metadata standards, tagging protocols, and compliance requirements.
Cross-Functional Collaboration: Ability to partner effectively with brand teams, agencies, and regulatory stakeholders.
Digital Asset Management (DAM) Proficiency: Skilled in organizing and maintaining enterprise content libraries for scalability and reuse.
Analytical Thinking: Strong capability to interpret data and leverage insights for process optimization.
Innovation & Adaptability: Comfortable driving GenAI-enabled strategies and evolving content ecosystems.
Operational Excellence: Focused on efficiency, accuracy, and continuous improvement in content workflows.
Expertise in managing production timelines, vendor coordination, and multi-channel content delivery.
Familiarity with production tools and platforms for workflow management and version control.
Ability to oversee localization and adaptation processes for global markets.
Strong problem-solving skills to address production bottlenecks and ensure speed-to-market.
Employer:
Bristol Myers Squibb
Location:
Princeton, NJ, USA
Posted Date:
26/02/2026
Expiry Date:
26/06/2026
Type:
Full-Time
Categories:
DAM Manager / User, Digital Marketing / Branding Technology, CMS / Creative / Content Operations, Artificial Intelligence / Machine Learning
Reference:
DN-JB-2742
#J-18808-Ljbffr