Social Media and Marketing Manager
Southwesthumane, Vancouver, Washington, United States, 98662
Description
The Humane Society for Southwest Washington is currently seeking a
Social Media and Marketing Manager
to join our team. This is a full‑time, FLSA nonexempt opportunity.
Since 1897, the Humane Society for Southwest Washington (HSSW) has been caring for the animals of Southwest Washington. Today, we are the largest animal welfare agency in Southwest Washington with campuses in Vancouver and Longview, where we help thousands of adoptable pets find shelter, TLC, and loving homes. And through programs like free pet food, emergency shelter, financial assistance, and medical care, we provide critical support that helps pets in need stay home with the families they love. Thanks to our hardworking staff and volunteers, we serve more than 10,000 pets each year. At our Community Veterinary Clinic (CVC), we provide high‑quality, subsidized care to the pets of income‑qualified families in our community. The CVC expands access to preventative care and spay/neuter, provides care for treatable conditions, and offers essential support to keep pets happy and healthy. And at ReTails Thrift Store, our team of staff and volunteers help hundreds of thousands of items find a second life, providing vital funding for our work with animals.
Our mission is to rescue, return, restore, rehome, and reconnect one animal at a time. That work is possible thanks to the dedicated teams of staff and volunteers who are here for the animals every day. We are committed to a diverse, healthy, and engaged team of employees and volunteers who strive for excellence, treat one another with kindness, and provide quality and compassionate care for the pets and people we serve.
Social Media and Marketing Manager Reporting to the Associate Vice President of Communications and Marketing, the Social Media and Marketing Manager (SMM) will create and deliver innovative and dynamic content for multiple social media platforms (including HSSW and ReTails Thrift Store) that engage our community and advance the strategic goals of HSSW. In addition, they will oversee content management for the HSSW website, working with multiple internal stakeholders to ensure the site is up‑to‑date and reflects the HSSW brand. Working with the Associate Vice President of Communications and Marketing, the SMM will also develop and implement marketing and advertising plans to support multiple programs and initiatives.
This position requires a high level of attention to detail, organization, professionalism and discretion. The ideal candidate possesses the ability to adapt quickly in a fast‑paced environment, a spirit of teamwork, and a passion for HSSW’s work with the pets and people of Southwest Washington.
Job Responsibilities Social Media
Oversee HSSW social media presence on Facebook, Instagram, LinkedIn, etc.
Manage day‑to‑day social media activities including content creation (including still photography, video, and graphics), monitoring social media notifications, and engaging social media audience.
Establish benchmarks for social media engagement and develop a plan to increase audience and followers, expand social media reach, and deepen engagement across all platforms.
Monitor latest trends and best practices in social media, including tools, applications, channels, design and strategy, and make recommendations for implementation in HSSW social media when needed.
Analyze, review, and report on social media metrics and performance including organic and paid content.
Manage paid advertising content across social media platforms.
Brand and Internal Communications
In partnership with the Associate Vice President of Communications and Marketing, provide copywriting support and content development for internal communications, including a weekly digest email and monthly internal newsletter.
Serve as lead copywriter and content planner for external communications including event communications, programs and services, and WAG (the monthly HSSW newsletter)
Support the production of print and marketing materials and event communications.
Website and Software
Oversee HSSW website, ensuring content is current and accurate; regularly review and update content to ensure consistency in brand voice.
Working with the Associate Vice President of Marketing and Communications, maintain all web content including images, forms, and other tools to ensure a positive user experience.
Provide regular support for third‑party software including Constant Contact, Classy, Shelter Buddy, and other software as needed.
Digital Presence and Advertising
Working with the Director of Communications and Marketing, develop and implement strategic advertising plan.
Supervise all advertising in print and digital outlets including paid social media advertising and local print and digital sources.
Oversee digital presence on business platforms (Google Business, Yelp, Apple Business, etc.) to ensure accurate and timely business information.
Provide support for search engine optimization and marketing to expand HSSW’s digital presence.
Other Responsibilities
Collaborate with internal program stakeholders and teams to support marketing and communication initiatives including internal communications, development of marketing collateral, and other duties.
Working with Director of Communications and Marketing, provide support for other marketing and communications initiatives as needed.
Job Qualifications
Bachelor (4-year) degree in Marketing, Communication or relevant field preferred. A minimum of 8 years of experience with digital advertising, marketing, and branding (non-profits experience preferred) may be considered in lieu of a relevant degree.
Demonstrated skills, knowledge and experience in the successful development and execution of marketing campaigns and communications.
A passion for brand and our community.
Strong creative, analytical, organizational, and personal skills, with the experience of managing multiple projects at a time.
Excellent writing, editing, content creation, verbal, and interpersonal skills.
Experience developing and implementing successful social marketing strategies.
Experience working with Adobe InDesign, Photoshop, and other Adobe suite products is preferred, but not required.
Ability to build and maintain authentic relationships with colleagues and partners.
Valid driver’s license and with insurable driving record. (Motor Vehicle Record check required).
Compensation The hourly pay range for this position is $25.24 to $30.72 per hour with starting pay dependent upon experience.
Employee Benefits and Perks In addition to serving in an organization with a compassionate and strategic purpose, eligible employees enjoy a comprehensive benefits package and a variety of employee perks.
Benefits include
Health insurance effective the first of the month following hire (full‑time employees).
Dental and vision insurance effective the first of the month following hire.
Matching percentage 401(k) retirement plan beginning the first month after hire, with a 3‑year graded vesting schedule and ROTH contribution option.
Employee Assistance Program (EAP) available to all employees and household members.
Section 125 FSA Cafeteria Plan for out‑of‑pocket health and/or dependent day‑care expenses.
Access to affordable life, disability, and accidental supplemental insurance.
Numerous employee discounts and discounts with partner organizations.
Public Service Loan Forgiveness qualified employer: To learn more about this Public Service Loan Forgiveness (PSLF) program, https://studentaid.gov/manage-loans/forgiveness-cancellation.
Paid Time Off (PTO) This position accrues PTO at a rate of 2.28 hours for every 40 hours worked.
Additional Paid time
Floating Holidays (full‑time employees).
Bereavement leave
Pet bereavement leave
Culture Vision: A community where everyone loves and cares for animals.
Mission: Rescue. Return. Restore. Rehome. Reconnect. One animal at a time.
Values: Compassion. Collaboration. Excellence. Service. Integrity.
Ultimate team player
Displays interest, enthusiasm, and an affinity for working with people.
Demonstrates an attitude in being of-service, using good judgment, maintaining a positive outlook, and ideally, a sense of humor.
Works well in teams and demonstrates an attitude and commitment to collaboration with a sincere interest in helping others succeed.
Is committed to achieving excellence individually and as a part of the team.
Exhibits adaptability, curiosity, flexibility to change, open to new ideas, and encourages others to recognize changes in work tasks, situations, and environment as an opportunity for transformation.
Is committed to personal and professional development through life‑long learning.
How to Apply Does HSSW sound like the right place for you? Does this job sound like a great fit & do you meet the qualifications for this position? If so, then click the Apply button to begin your journey to join our team today. HSSW participates in E-Verify and due to the nature and responsibilities of the position, requires a Motor Vehicle Records release.
For more information visit https://HSSW.org/careers/
Application Deadline: March 15th at 11:59pm.
Physical Requirements & Working Conditions This position requires you to be comfortable speaking with people and to groups of people; set up for events and move supplies/materials; repetitively use hands to operate computers, telephone and cell phone; use computer keyboard for extensive periods of time. Work will require local travel to be out in the community for HSSW & ReTails related activities and events. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The primary workplace is within a standard office environment, with exposure to environmental conditions that include working near animals. Primary workplace is at an animal shelter that operates 7 days per week, with potential exposure to fractious animals, high noise levels, zoonotic diseases, animal bites and scratches, cleaning chemicals, allergens, and potential exposure of infectious diseases to owned animals.
#J-18808-Ljbffr
The Humane Society for Southwest Washington is currently seeking a
Social Media and Marketing Manager
to join our team. This is a full‑time, FLSA nonexempt opportunity.
Since 1897, the Humane Society for Southwest Washington (HSSW) has been caring for the animals of Southwest Washington. Today, we are the largest animal welfare agency in Southwest Washington with campuses in Vancouver and Longview, where we help thousands of adoptable pets find shelter, TLC, and loving homes. And through programs like free pet food, emergency shelter, financial assistance, and medical care, we provide critical support that helps pets in need stay home with the families they love. Thanks to our hardworking staff and volunteers, we serve more than 10,000 pets each year. At our Community Veterinary Clinic (CVC), we provide high‑quality, subsidized care to the pets of income‑qualified families in our community. The CVC expands access to preventative care and spay/neuter, provides care for treatable conditions, and offers essential support to keep pets happy and healthy. And at ReTails Thrift Store, our team of staff and volunteers help hundreds of thousands of items find a second life, providing vital funding for our work with animals.
Our mission is to rescue, return, restore, rehome, and reconnect one animal at a time. That work is possible thanks to the dedicated teams of staff and volunteers who are here for the animals every day. We are committed to a diverse, healthy, and engaged team of employees and volunteers who strive for excellence, treat one another with kindness, and provide quality and compassionate care for the pets and people we serve.
Social Media and Marketing Manager Reporting to the Associate Vice President of Communications and Marketing, the Social Media and Marketing Manager (SMM) will create and deliver innovative and dynamic content for multiple social media platforms (including HSSW and ReTails Thrift Store) that engage our community and advance the strategic goals of HSSW. In addition, they will oversee content management for the HSSW website, working with multiple internal stakeholders to ensure the site is up‑to‑date and reflects the HSSW brand. Working with the Associate Vice President of Communications and Marketing, the SMM will also develop and implement marketing and advertising plans to support multiple programs and initiatives.
This position requires a high level of attention to detail, organization, professionalism and discretion. The ideal candidate possesses the ability to adapt quickly in a fast‑paced environment, a spirit of teamwork, and a passion for HSSW’s work with the pets and people of Southwest Washington.
Job Responsibilities Social Media
Oversee HSSW social media presence on Facebook, Instagram, LinkedIn, etc.
Manage day‑to‑day social media activities including content creation (including still photography, video, and graphics), monitoring social media notifications, and engaging social media audience.
Establish benchmarks for social media engagement and develop a plan to increase audience and followers, expand social media reach, and deepen engagement across all platforms.
Monitor latest trends and best practices in social media, including tools, applications, channels, design and strategy, and make recommendations for implementation in HSSW social media when needed.
Analyze, review, and report on social media metrics and performance including organic and paid content.
Manage paid advertising content across social media platforms.
Brand and Internal Communications
In partnership with the Associate Vice President of Communications and Marketing, provide copywriting support and content development for internal communications, including a weekly digest email and monthly internal newsletter.
Serve as lead copywriter and content planner for external communications including event communications, programs and services, and WAG (the monthly HSSW newsletter)
Support the production of print and marketing materials and event communications.
Website and Software
Oversee HSSW website, ensuring content is current and accurate; regularly review and update content to ensure consistency in brand voice.
Working with the Associate Vice President of Marketing and Communications, maintain all web content including images, forms, and other tools to ensure a positive user experience.
Provide regular support for third‑party software including Constant Contact, Classy, Shelter Buddy, and other software as needed.
Digital Presence and Advertising
Working with the Director of Communications and Marketing, develop and implement strategic advertising plan.
Supervise all advertising in print and digital outlets including paid social media advertising and local print and digital sources.
Oversee digital presence on business platforms (Google Business, Yelp, Apple Business, etc.) to ensure accurate and timely business information.
Provide support for search engine optimization and marketing to expand HSSW’s digital presence.
Other Responsibilities
Collaborate with internal program stakeholders and teams to support marketing and communication initiatives including internal communications, development of marketing collateral, and other duties.
Working with Director of Communications and Marketing, provide support for other marketing and communications initiatives as needed.
Job Qualifications
Bachelor (4-year) degree in Marketing, Communication or relevant field preferred. A minimum of 8 years of experience with digital advertising, marketing, and branding (non-profits experience preferred) may be considered in lieu of a relevant degree.
Demonstrated skills, knowledge and experience in the successful development and execution of marketing campaigns and communications.
A passion for brand and our community.
Strong creative, analytical, organizational, and personal skills, with the experience of managing multiple projects at a time.
Excellent writing, editing, content creation, verbal, and interpersonal skills.
Experience developing and implementing successful social marketing strategies.
Experience working with Adobe InDesign, Photoshop, and other Adobe suite products is preferred, but not required.
Ability to build and maintain authentic relationships with colleagues and partners.
Valid driver’s license and with insurable driving record. (Motor Vehicle Record check required).
Compensation The hourly pay range for this position is $25.24 to $30.72 per hour with starting pay dependent upon experience.
Employee Benefits and Perks In addition to serving in an organization with a compassionate and strategic purpose, eligible employees enjoy a comprehensive benefits package and a variety of employee perks.
Benefits include
Health insurance effective the first of the month following hire (full‑time employees).
Dental and vision insurance effective the first of the month following hire.
Matching percentage 401(k) retirement plan beginning the first month after hire, with a 3‑year graded vesting schedule and ROTH contribution option.
Employee Assistance Program (EAP) available to all employees and household members.
Section 125 FSA Cafeteria Plan for out‑of‑pocket health and/or dependent day‑care expenses.
Access to affordable life, disability, and accidental supplemental insurance.
Numerous employee discounts and discounts with partner organizations.
Public Service Loan Forgiveness qualified employer: To learn more about this Public Service Loan Forgiveness (PSLF) program, https://studentaid.gov/manage-loans/forgiveness-cancellation.
Paid Time Off (PTO) This position accrues PTO at a rate of 2.28 hours for every 40 hours worked.
Additional Paid time
Floating Holidays (full‑time employees).
Bereavement leave
Pet bereavement leave
Culture Vision: A community where everyone loves and cares for animals.
Mission: Rescue. Return. Restore. Rehome. Reconnect. One animal at a time.
Values: Compassion. Collaboration. Excellence. Service. Integrity.
Ultimate team player
Displays interest, enthusiasm, and an affinity for working with people.
Demonstrates an attitude in being of-service, using good judgment, maintaining a positive outlook, and ideally, a sense of humor.
Works well in teams and demonstrates an attitude and commitment to collaboration with a sincere interest in helping others succeed.
Is committed to achieving excellence individually and as a part of the team.
Exhibits adaptability, curiosity, flexibility to change, open to new ideas, and encourages others to recognize changes in work tasks, situations, and environment as an opportunity for transformation.
Is committed to personal and professional development through life‑long learning.
How to Apply Does HSSW sound like the right place for you? Does this job sound like a great fit & do you meet the qualifications for this position? If so, then click the Apply button to begin your journey to join our team today. HSSW participates in E-Verify and due to the nature and responsibilities of the position, requires a Motor Vehicle Records release.
For more information visit https://HSSW.org/careers/
Application Deadline: March 15th at 11:59pm.
Physical Requirements & Working Conditions This position requires you to be comfortable speaking with people and to groups of people; set up for events and move supplies/materials; repetitively use hands to operate computers, telephone and cell phone; use computer keyboard for extensive periods of time. Work will require local travel to be out in the community for HSSW & ReTails related activities and events. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The primary workplace is within a standard office environment, with exposure to environmental conditions that include working near animals. Primary workplace is at an animal shelter that operates 7 days per week, with potential exposure to fractious animals, high noise levels, zoonotic diseases, animal bites and scratches, cleaning chemicals, allergens, and potential exposure of infectious diseases to owned animals.
#J-18808-Ljbffr