Sales Trainer
Range USA, La Grange, IL, United States
Range USA is the leading indoor gun range and retail operator in the nation.
We are motivated to provide the easiest and best customer service in the USA. We believe every member of our team contributes to our success and every single customer should have a great experience at our stores and online.
Join us as we continue to grow throughout the nation.
At Range USA, you have an opportunity to make a big difference in our mission.
Position Description Position Title: Sales Trainer
Reports to: Training Manager
Classification: Full-Time/Exempt/Salaried
Position Overview Sales Trainers are the frontline of Range USA's sales excellence strategy, ensuring every store delivers the exceptional customer experience that defines our brand. Based in a prominent market with a designated home store, you'll spend 70% of your time in the field—onboarding new store leaders and transforming underperforming locations. You'll work as a strategic partner to your District Leader, deployed where training impact is highest, with a clear path to Store Leader promotion.
Job Description Field Training & Coaching
Deliver comprehensive Retail & Sales 101 training to new Store Leaders and Assistant Store Leaders across all Range USA locations
Transform underperforming stores through intensive, on-site performance improvement programs that diagnose challenges, address skill deficiencies, and implement corrective action plans
Work side-by-side with associates to model exceptional customer engagement and consultative sales techniques
Facilitate role-playing exercises and mock customer interactions to reinforce sales techniques and build associate confidence
Conduct skills assessments and certify team members on core sales competencies
Strategic Partnership & Deployment
Partner with assigned District Leader to identify highest-impact training opportunities
Focus deployment on new store leadership onboarding and lowest-performing stores in district (measured by Average Dollars Per Guest)
Support new store openings with comprehensive team training and launch support
Drive measurable improvement in key sales metrics at targeted locations
Provide regular performance updates and training recommendations to District Leader and Sales Training Manager
Program Development & Documentation
Collaborate with the Sales Training Manager to establish certification requirements and competency standards for sales positions
Document best practices and success stories from high-performing locations to share across the organization
Monitor training completion rates and associate progress, ensuring accountability and program effectiveness
Continuously evaluate and enhance training delivery through feedback analysis and performance data review
Support the development of a sales mentorship program to promote peer‑to‑peer learning
Home Store Operations (30% of time)
Maintain operational expertise by working regular shifts at assigned home store
Model best practices and mentor home store team members on GEAR methodology
Stay current on product knowledge, systems, and store operations
Monitor key sales metrics and performance indicators at home store
Assist with home store leadership responsibilities as needed
Professional Development
Participate in ongoing training and development to maintain expert-level sales and product knowledge
Prepare for future Store Leader role through progressive responsibility and leadership exposure
Complete all required Range USA leadership and training development programs
Stay current on firearms industry trends, compliance requirements, and best practices
Time Allocation & Travel
70% Field Training: New leader onboarding, underperforming store coaching, team development, new store openings
30% Home Store: Operational duties, team support, maintaining current expertise
Up to 75% travel; primarily day trips within district; occasional overnight stays as needed
Desired Skills & Experience Possess the following core values:
Curious
Passionate
Do It Right
Service
Minimum 3 years’ retail sales experience with demonstrated success (consistently met/exceeded goals)
Minimum 3 years’ training experience, preferably in a retail environment
Natural coaching ability with proven track record of developing others
Strong communication skills (verbal & written) including relationship building
Experience creating, documenting, and reporting on training programs
High level of competency in assigned work area; readily shares knowledge with others
Valid driver’s license with clean driving record
Availability to work flexible schedule including nights and weekends as needed
Employee Benefits
Medical, Dental, Vision Health Insurance
Free Elite Membership (Unlimited Shooting)
Industry Leading Online and Store Discounts
Free Classes
Ability to Utilize Manufacturer Programs
No firearm experience needed: We Offer Paid Training
NOTE: This job description may be changed or updated as necessary and is not inclusive of all the duties and responsibilities that may be expected to be performed.
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We are motivated to provide the easiest and best customer service in the USA. We believe every member of our team contributes to our success and every single customer should have a great experience at our stores and online.
Join us as we continue to grow throughout the nation.
At Range USA, you have an opportunity to make a big difference in our mission.
Position Description Position Title: Sales Trainer
Reports to: Training Manager
Classification: Full-Time/Exempt/Salaried
Position Overview Sales Trainers are the frontline of Range USA's sales excellence strategy, ensuring every store delivers the exceptional customer experience that defines our brand. Based in a prominent market with a designated home store, you'll spend 70% of your time in the field—onboarding new store leaders and transforming underperforming locations. You'll work as a strategic partner to your District Leader, deployed where training impact is highest, with a clear path to Store Leader promotion.
Job Description Field Training & Coaching
Deliver comprehensive Retail & Sales 101 training to new Store Leaders and Assistant Store Leaders across all Range USA locations
Transform underperforming stores through intensive, on-site performance improvement programs that diagnose challenges, address skill deficiencies, and implement corrective action plans
Work side-by-side with associates to model exceptional customer engagement and consultative sales techniques
Facilitate role-playing exercises and mock customer interactions to reinforce sales techniques and build associate confidence
Conduct skills assessments and certify team members on core sales competencies
Strategic Partnership & Deployment
Partner with assigned District Leader to identify highest-impact training opportunities
Focus deployment on new store leadership onboarding and lowest-performing stores in district (measured by Average Dollars Per Guest)
Support new store openings with comprehensive team training and launch support
Drive measurable improvement in key sales metrics at targeted locations
Provide regular performance updates and training recommendations to District Leader and Sales Training Manager
Program Development & Documentation
Collaborate with the Sales Training Manager to establish certification requirements and competency standards for sales positions
Document best practices and success stories from high-performing locations to share across the organization
Monitor training completion rates and associate progress, ensuring accountability and program effectiveness
Continuously evaluate and enhance training delivery through feedback analysis and performance data review
Support the development of a sales mentorship program to promote peer‑to‑peer learning
Home Store Operations (30% of time)
Maintain operational expertise by working regular shifts at assigned home store
Model best practices and mentor home store team members on GEAR methodology
Stay current on product knowledge, systems, and store operations
Monitor key sales metrics and performance indicators at home store
Assist with home store leadership responsibilities as needed
Professional Development
Participate in ongoing training and development to maintain expert-level sales and product knowledge
Prepare for future Store Leader role through progressive responsibility and leadership exposure
Complete all required Range USA leadership and training development programs
Stay current on firearms industry trends, compliance requirements, and best practices
Time Allocation & Travel
70% Field Training: New leader onboarding, underperforming store coaching, team development, new store openings
30% Home Store: Operational duties, team support, maintaining current expertise
Up to 75% travel; primarily day trips within district; occasional overnight stays as needed
Desired Skills & Experience Possess the following core values:
Curious
Passionate
Do It Right
Service
Minimum 3 years’ retail sales experience with demonstrated success (consistently met/exceeded goals)
Minimum 3 years’ training experience, preferably in a retail environment
Natural coaching ability with proven track record of developing others
Strong communication skills (verbal & written) including relationship building
Experience creating, documenting, and reporting on training programs
High level of competency in assigned work area; readily shares knowledge with others
Valid driver’s license with clean driving record
Availability to work flexible schedule including nights and weekends as needed
Employee Benefits
Medical, Dental, Vision Health Insurance
Free Elite Membership (Unlimited Shooting)
Industry Leading Online and Store Discounts
Free Classes
Ability to Utilize Manufacturer Programs
No firearm experience needed: We Offer Paid Training
NOTE: This job description may be changed or updated as necessary and is not inclusive of all the duties and responsibilities that may be expected to be performed.
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