数字营销副经理 Assistant Digital Manager
Hyatt Hotels Corporation, Kansas City, MO, United States
Responsiblefor the strategy and execution of digital media and E-commerceactivity for hotel. This position will support hotel marketing by developingdigital marketing and E-commerce programs. Digital marketing efforts will include:search engine marketing (including PPC and SEO), mobile marketing, displayadvertising, email marketing and assisting with social media planning. Thisposition will also oversee E-commerceactivity including the management of the hotel’s web site and mini-sites.
Assists to ensure thatthe E commerce activities are aligned with the respective Corporate Strategy,and that the Hotel Actions have been implemented where appropriate.
Continuously seeks Marketing and E commerceopportunities to increase awareness and ultimately business.
Ensures a high level of exposure for Hotelthrough direct sales solicitation, telephone contacts and writtencommunications.
Maintains a detailed knowledge of Hotel and Hainan OceanParadise’s facilities, features and services.
DevelopEcommerce strategies and best practices for the hotel web site such as contentmanagement (using The Editor – Hyatt’s proprietary CMS tool) and trafficdriving tactics and strategies
Work with and manageagency for mini-site development projects as necessary/needed – for F&B,weddings, and so on.
Work closely with operation department & digital department headtowebsite content for all hotel websites is relevant, up to date and optimized.
Meet with digital andE-commerce industry representatives (i.e.vendors, agencies, media partners such as Baidu, and so on. if necessary) togain insight to best practices.
Proactively seeks opportunities (internally andexternally) to promote rooms and food and beverage business.
Qualifications Minimum 2+ years experience in similar capacity with international chain hotels.
Strong knowledge of general Internet marketing practices.
Strong experience with digital media planning (SEO, PPC, display, mobile and social platforms) relevant to local market.
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Assists to ensure thatthe E commerce activities are aligned with the respective Corporate Strategy,and that the Hotel Actions have been implemented where appropriate.
Continuously seeks Marketing and E commerceopportunities to increase awareness and ultimately business.
Ensures a high level of exposure for Hotelthrough direct sales solicitation, telephone contacts and writtencommunications.
Maintains a detailed knowledge of Hotel and Hainan OceanParadise’s facilities, features and services.
DevelopEcommerce strategies and best practices for the hotel web site such as contentmanagement (using The Editor – Hyatt’s proprietary CMS tool) and trafficdriving tactics and strategies
Work with and manageagency for mini-site development projects as necessary/needed – for F&B,weddings, and so on.
Work closely with operation department & digital department headtowebsite content for all hotel websites is relevant, up to date and optimized.
Meet with digital andE-commerce industry representatives (i.e.vendors, agencies, media partners such as Baidu, and so on. if necessary) togain insight to best practices.
Proactively seeks opportunities (internally andexternally) to promote rooms and food and beverage business.
Qualifications Minimum 2+ years experience in similar capacity with international chain hotels.
Strong knowledge of general Internet marketing practices.
Strong experience with digital media planning (SEO, PPC, display, mobile and social platforms) relevant to local market.
#J-18808-Ljbffr