Lifecycle and Retention, Senior Manager
Black Girl Vitamins, Chicago, IL, United States
This role blends analytics, strategy, and execution. You will be responsible for understanding the business needs at every growth stage, applying industry best practices, and transforming retention from a set of campaigns into a disciplined growth driver.
Role Summary This role blends analytics, strategy, and execution. You will be responsible for understanding the business needs at every growth stage, applying industry best practices, and transforming retention from a set of campaigns into a disciplined growth driver.
What You Will Own
Retention & Subscription Performance
Improve retention curves at 30 / 60 / 90 / 180+ days
Reduce churn and increase customer lifetime value (LTV)
Grow subscription revenue towards 2026 targets
Increase retention revenue contribution as a percent of total revenue
Improve subscription attach rates, save/skip/upgrade rates
Subscription Architecture & Customer Experience
Own subscription experience end-to-end, including:
Save, pause, skip, downgrade, and win-back flows
Replenishment timing and cadence strategy
Subscription portal education and UX alignment
Drive habit formation during the first 90 days post-purchase
Implement best-practice lifecycle frameworks from high-growth wellness brands
Analytics, Insights & Business Decisioning
Build deep analytics around:
Churn drivers and early warnings
Behavior patterns across subscription vs non-subscription customers
Incremental LTV impact of retention initiatives
Conduct cohort analysis by offer, cadence, channel, and SKU
Define and track key performance indicators:
Retention curves
Churn rate
LTV and contribution margin by cohort
Subscription attach, save, skip, and reactivation rates
Translate data into high-impact strategic decisions
Lifecycle Strategy & Best Practices
Architect full-funnel lifecycle flows: onboarding, education, cross-sell, retention, win-back
Develop testing frameworks tied to revenue impact
Ensure lifecycle messaging drives behavioral outcomes (not just opens/clicks)
Apply industry best practices from top wellness/CPG subscription brands
Cross-Functional & Operational Leadership
Partner with Growth, Product, CX, Creative, Ops, and Analytics
Manage external partners and transition capabilities in-house
Own lifecycle tech stack optimization (Klaviyo, SMS, subscription platform)
Influence acquisition strategy to improve long-term LTV
Ideal Candidate Profile
5–8 years of lifecycle, retention, CRM, or subscription growth experience ideally within CPG, beauty, wellness, or lifestyle brands.
Strong analytical foundation with experience in retention modeling, cohort analysis, forecasting, and experimentation
Proven ability to improve churn, LTV, and subscription performance
Deep hands-on experience with email & SMS as performance channels
Subscription platform experience
Comfortable adapting strategy based on business priorities and growth phase
Strong communicator and cross-functional collaborator
Success Metrics (First 12 Months)
Measurable improvement in early retention curves
Reduced churn and predictable subscription revenue growth
Scalable cohort tracking and revenue dashboards
Best-practice lifecycle frameworks implemented
Clear uplift in subscription LTV with cross-team alignment
Location: Chicago (preferred)
Manager: CEO
Direct Reports: Yes
Compensation Range: $120,000 - 140,000 base
Type: Full-time, Exempt
Target Start Date: March 2026
Our salary ranges are based on competitive pay for our company’s size and industry and are one part of the total compensation package. Individual pay decisions are ultimately based on several factors, including role qualifications, experience level, skill set, geography, and internal equity considerations.
Equal Opportunity Statement Black Girl Vitamins is an equal opportunity employer and values diversity and inclusion. We are committed to maintaining a work environment that is free of discrimination and harassment and that provides equal opportunity for all employees and applicants regardless of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.
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Role Summary This role blends analytics, strategy, and execution. You will be responsible for understanding the business needs at every growth stage, applying industry best practices, and transforming retention from a set of campaigns into a disciplined growth driver.
What You Will Own
Retention & Subscription Performance
Improve retention curves at 30 / 60 / 90 / 180+ days
Reduce churn and increase customer lifetime value (LTV)
Grow subscription revenue towards 2026 targets
Increase retention revenue contribution as a percent of total revenue
Improve subscription attach rates, save/skip/upgrade rates
Subscription Architecture & Customer Experience
Own subscription experience end-to-end, including:
Save, pause, skip, downgrade, and win-back flows
Replenishment timing and cadence strategy
Subscription portal education and UX alignment
Drive habit formation during the first 90 days post-purchase
Implement best-practice lifecycle frameworks from high-growth wellness brands
Analytics, Insights & Business Decisioning
Build deep analytics around:
Churn drivers and early warnings
Behavior patterns across subscription vs non-subscription customers
Incremental LTV impact of retention initiatives
Conduct cohort analysis by offer, cadence, channel, and SKU
Define and track key performance indicators:
Retention curves
Churn rate
LTV and contribution margin by cohort
Subscription attach, save, skip, and reactivation rates
Translate data into high-impact strategic decisions
Lifecycle Strategy & Best Practices
Architect full-funnel lifecycle flows: onboarding, education, cross-sell, retention, win-back
Develop testing frameworks tied to revenue impact
Ensure lifecycle messaging drives behavioral outcomes (not just opens/clicks)
Apply industry best practices from top wellness/CPG subscription brands
Cross-Functional & Operational Leadership
Partner with Growth, Product, CX, Creative, Ops, and Analytics
Manage external partners and transition capabilities in-house
Own lifecycle tech stack optimization (Klaviyo, SMS, subscription platform)
Influence acquisition strategy to improve long-term LTV
Ideal Candidate Profile
5–8 years of lifecycle, retention, CRM, or subscription growth experience ideally within CPG, beauty, wellness, or lifestyle brands.
Strong analytical foundation with experience in retention modeling, cohort analysis, forecasting, and experimentation
Proven ability to improve churn, LTV, and subscription performance
Deep hands-on experience with email & SMS as performance channels
Subscription platform experience
Comfortable adapting strategy based on business priorities and growth phase
Strong communicator and cross-functional collaborator
Success Metrics (First 12 Months)
Measurable improvement in early retention curves
Reduced churn and predictable subscription revenue growth
Scalable cohort tracking and revenue dashboards
Best-practice lifecycle frameworks implemented
Clear uplift in subscription LTV with cross-team alignment
Location: Chicago (preferred)
Manager: CEO
Direct Reports: Yes
Compensation Range: $120,000 - 140,000 base
Type: Full-time, Exempt
Target Start Date: March 2026
Our salary ranges are based on competitive pay for our company’s size and industry and are one part of the total compensation package. Individual pay decisions are ultimately based on several factors, including role qualifications, experience level, skill set, geography, and internal equity considerations.
Equal Opportunity Statement Black Girl Vitamins is an equal opportunity employer and values diversity and inclusion. We are committed to maintaining a work environment that is free of discrimination and harassment and that provides equal opportunity for all employees and applicants regardless of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.
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