Retention Marketing Manager — Ecommerce & Membership
PCH Digital LLC, Phoenix, AZ, United States
About PCH
Publishers Clearing House (PCH) operates a commerce and membership platform where long-term customer relationships are central to growth. Retention and lifecycle marketing are critical drivers of sustainable revenue and customer lifetime value.
Role Summary We are hiring a Retention Marketing Manager to lead lifecycle strategy across email, SMS, push, and membership communications. This role is accountable for increasing repeat purchase behavior, subscription upgrades, and long-term engagement across PCH Shopping and related initiatives.
What You’ll Own Lifecycle Strategy
Build and manage customer journeys:
Onboarding
Abandoned cart
Post-purchase
Winback
Subscription upgrade/downgrade flows
Develop structured segmentation strategies
Membership & Subscription Growth
Design and optimize subscription tier communication
Support upsell initiatives
Reduce churn through proactive engagement programs
Campaign Execution
Oversee promotional calendar
Partner with Creative for campaign assets
Ensure consistent messaging aligned with brand standards
Reporting & Optimization
Track repeat purchase rate, churn, LTV
Conduct cohort analysis
Continuously optimize flows based on performance data
What Success Looks Like (First 90 Days)
Clear lifecycle roadmap established
Improved engagement in at least one automated flow
Identified churn drivers and mitigation plan
Measurable lift in repeat purchase or subscription conversion
Required Experience
4–7+ years in ecommerce lifecycle marketing
Experience with CRM platforms (Braze, MoEngage, Klaviyo or similar)
Strong understanding of subscription models
Analytical mindset with commercial focus
Understanding of Shopify
This Role Is Not
A general email production role
A social media marketing role
A purely creative campaign position without data ownership
Compensation & Benefits
Competitive salary based on experience
Medical, dental, and vision insurance, plus a range of additional voluntary benefits
401(k) with company match
Flexible PTO and 15 paid holidays to rest and reset
Remote-first culture with home office stipend
Professional development budget
12 weeks of paid family leave to celebrate life’s biggest moments
Location Remote - Phoenix, AZ
PCH Digital LLC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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Role Summary We are hiring a Retention Marketing Manager to lead lifecycle strategy across email, SMS, push, and membership communications. This role is accountable for increasing repeat purchase behavior, subscription upgrades, and long-term engagement across PCH Shopping and related initiatives.
What You’ll Own Lifecycle Strategy
Build and manage customer journeys:
Onboarding
Abandoned cart
Post-purchase
Winback
Subscription upgrade/downgrade flows
Develop structured segmentation strategies
Membership & Subscription Growth
Design and optimize subscription tier communication
Support upsell initiatives
Reduce churn through proactive engagement programs
Campaign Execution
Oversee promotional calendar
Partner with Creative for campaign assets
Ensure consistent messaging aligned with brand standards
Reporting & Optimization
Track repeat purchase rate, churn, LTV
Conduct cohort analysis
Continuously optimize flows based on performance data
What Success Looks Like (First 90 Days)
Clear lifecycle roadmap established
Improved engagement in at least one automated flow
Identified churn drivers and mitigation plan
Measurable lift in repeat purchase or subscription conversion
Required Experience
4–7+ years in ecommerce lifecycle marketing
Experience with CRM platforms (Braze, MoEngage, Klaviyo or similar)
Strong understanding of subscription models
Analytical mindset with commercial focus
Understanding of Shopify
This Role Is Not
A general email production role
A social media marketing role
A purely creative campaign position without data ownership
Compensation & Benefits
Competitive salary based on experience
Medical, dental, and vision insurance, plus a range of additional voluntary benefits
401(k) with company match
Flexible PTO and 15 paid holidays to rest and reset
Remote-first culture with home office stipend
Professional development budget
12 weeks of paid family leave to celebrate life’s biggest moments
Location Remote - Phoenix, AZ
PCH Digital LLC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr