Conversion Optimization Manager (CRO Manager)
Bitdefender S.R.L., Romania, PA, United States
Conversion Rate Optimization (CRO) Manager
As a Conversion Rate Optimization Manager at Bitdefender, you will be responsible for driving measurable improvements in conversion rate, revenue per visitor, and customer lifetime value across Bitdefender’s digital properties.
Reporting to the Senior Manager, B2C Conversion Optimization, you will own the execution and scaling of experimentation initiatives, translating data and user insights into impactful tests while ensuring a consistent, customer-centric experience across the full journey. This role combines hands‑on experimentation with cross‑functional leadership and is a key contributor to Bitdefender’s growth strategy.
Key Responsibilities Experimentation & Optimization (Core Ownership)
Own the end‑to‑end execution of CRO initiatives, from insight discovery to test launch, analysis, and rollout
Generate, document, and prioritize testing hypotheses in alignment with the CRO roadmap defined by the Senior Manager, CRO
Design and run A/B, multivariate, and personalization experiments across web, mobile, and in‑product journeys
Ensure statistical rigor, test quality, and reliable interpretation of results
Drive successful test outcomes into scalable, production‑ready implementations
Insights & Research
Identify behavioral patterns and friction points using quantitative and qualitative data
Plan and execute user research initiatives (surveys, usability tests, interviews) as needed
Translate insights into clear, testable hypotheses with defined success metrics
Continuously monitor funnel performance and conversion KPIs
Collaboration & Dependencies Partner closely with:
UX/UI teams for design exploration and usability improvements
Engineering teams for test implementation and rollout feasibility
Analytics & Data teams for tracking, measurement, and data validation
Marketing and Product stakeholders to align experiments with campaign and product objectives
Align experimentation priorities and learnings with the Senior Manager, CRO
Act as the primary CRO point of contact for assigned business areas or regions
Reporting & Communication
Produce regular and ad‑hoc reports on experiment performance and business impact
Clearly communicate insights, learnings, and recommendations to stakeholders
Maintain experiment documentation and contribute to shared knowledge repositories
Support the Senior Manager, CRO in evangelizing a test‑and‑learn culture
What You Bring Experience & Skills
5+ years of experience in CRO, digital optimization, growth, product analytics, or experimentation
Demonstrated success improving conversion rate, revenue, and CLV in an online environment
Strong hands‑on experience with A/B and multivariate testing
Advanced knowledge of analytics platforms (GA4, Adobe Analytics, Amplitude, Mixpanel, or similar)
Solid understanding of inferential statistics and experimentation best practices
Working knowledge of AI‑powered optimization and analytics tools, including the ability to leverage AI for insight generation, hypothesis development, personalization, and experimentation acceleration
Experience working with subscription or SaaS business models
Fluency in Business English; German, French, or Spanish is a plus
Mindset & Behaviors
Strong collaborator with excellent communication skills
Highly analytical, detail‑oriented, and structured in approach
Comfortable operating in a hands‑on execution role while managing multiple stakeholders
Able to turn data into clear insights and actionable testing plans
Resilient and iterative — understands that learning is as valuable as winning tests
Curious and pragmatic in adopting AI and automation, using them to augment decision‑making rather than replace analytical judgment
You Are
Inquisitive
– You continuously ask why, dig into data, and challenge assumptions
Critical Thinker
– You articulate what isn’t working, propose improvements, and define how success is measured
Curious
– You stay informed on CRO, experimentation, and UX best practices
Resilient
– You learn from failed tests and iterate quickly
Team Player
– You thrive in cross‑functional environments and build strong partnerships
Success in This Role Looks Like
A consistent pipeline of high‑quality experiments aligned with business priorities
Measurable improvements in conversion and revenue KPIs
Strong collaboration with UX, Engineering, and Analytics teams
Clear, actionable insights communicated to stakeholders
A growing culture of experimentation across the organization
#J-18808-Ljbffr
Reporting to the Senior Manager, B2C Conversion Optimization, you will own the execution and scaling of experimentation initiatives, translating data and user insights into impactful tests while ensuring a consistent, customer-centric experience across the full journey. This role combines hands‑on experimentation with cross‑functional leadership and is a key contributor to Bitdefender’s growth strategy.
Key Responsibilities Experimentation & Optimization (Core Ownership)
Own the end‑to‑end execution of CRO initiatives, from insight discovery to test launch, analysis, and rollout
Generate, document, and prioritize testing hypotheses in alignment with the CRO roadmap defined by the Senior Manager, CRO
Design and run A/B, multivariate, and personalization experiments across web, mobile, and in‑product journeys
Ensure statistical rigor, test quality, and reliable interpretation of results
Drive successful test outcomes into scalable, production‑ready implementations
Insights & Research
Identify behavioral patterns and friction points using quantitative and qualitative data
Plan and execute user research initiatives (surveys, usability tests, interviews) as needed
Translate insights into clear, testable hypotheses with defined success metrics
Continuously monitor funnel performance and conversion KPIs
Collaboration & Dependencies Partner closely with:
UX/UI teams for design exploration and usability improvements
Engineering teams for test implementation and rollout feasibility
Analytics & Data teams for tracking, measurement, and data validation
Marketing and Product stakeholders to align experiments with campaign and product objectives
Align experimentation priorities and learnings with the Senior Manager, CRO
Act as the primary CRO point of contact for assigned business areas or regions
Reporting & Communication
Produce regular and ad‑hoc reports on experiment performance and business impact
Clearly communicate insights, learnings, and recommendations to stakeholders
Maintain experiment documentation and contribute to shared knowledge repositories
Support the Senior Manager, CRO in evangelizing a test‑and‑learn culture
What You Bring Experience & Skills
5+ years of experience in CRO, digital optimization, growth, product analytics, or experimentation
Demonstrated success improving conversion rate, revenue, and CLV in an online environment
Strong hands‑on experience with A/B and multivariate testing
Advanced knowledge of analytics platforms (GA4, Adobe Analytics, Amplitude, Mixpanel, or similar)
Solid understanding of inferential statistics and experimentation best practices
Working knowledge of AI‑powered optimization and analytics tools, including the ability to leverage AI for insight generation, hypothesis development, personalization, and experimentation acceleration
Experience working with subscription or SaaS business models
Fluency in Business English; German, French, or Spanish is a plus
Mindset & Behaviors
Strong collaborator with excellent communication skills
Highly analytical, detail‑oriented, and structured in approach
Comfortable operating in a hands‑on execution role while managing multiple stakeholders
Able to turn data into clear insights and actionable testing plans
Resilient and iterative — understands that learning is as valuable as winning tests
Curious and pragmatic in adopting AI and automation, using them to augment decision‑making rather than replace analytical judgment
You Are
Inquisitive
– You continuously ask why, dig into data, and challenge assumptions
Critical Thinker
– You articulate what isn’t working, propose improvements, and define how success is measured
Curious
– You stay informed on CRO, experimentation, and UX best practices
Resilient
– You learn from failed tests and iterate quickly
Team Player
– You thrive in cross‑functional environments and build strong partnerships
Success in This Role Looks Like
A consistent pipeline of high‑quality experiments aligned with business priorities
Measurable improvements in conversion and revenue KPIs
Strong collaboration with UX, Engineering, and Analytics teams
Clear, actionable insights communicated to stakeholders
A growing culture of experimentation across the organization
#J-18808-Ljbffr