Paid Media Specialist
Sam The Concrete Man, Denver, CO, United States
The Paid Media Specialist is responsible for the execution, optimization, and monitoring of all paid digital advertising campaigns across Google, Meta, and other relevant platforms.
This role drives qualified lead volume, customer acquisition, and return on ad spend (ROAS) through data-driven campaign management and continuous testing.
Core Responsibilities 1. Campaign Execution & Management
Build, launch, and manage campaigns across:
Google Ads (Search, Display, Performance Max, YouTube)
Meta Ads (Facebook & Instagram)
Familiar with proper tracking (GA4, GTM, conversion events, offline conversion imports).
Ensure all campaigns follow brand, compliance, and messaging standards.
2. Optimization & Testing
Monitor daily performance and make proactive optimizations.
Improve:
CTR, Conversion Rate, CPA, ROAS
Conduct structured A/B testing on:
Creative, Ad copy, Landing pages (in partnership with CRO/web team), Audience segments
Identify scaling opportunities and eliminate underperforming spend.
5. Cross-Functional Collaboration
Partner with:
Creative team for ad assets
SEO team for keyword alignment
Web/CRO team for landing page improvements
Sales/Operations for lead quality feedback
Align campaigns with promotions, seasonal pushes, and franchise or territory needs (if applicable).
Required Skills & Experience
1–3+ years hands‑on experience managing paid digital campaigns.
Advanced proficiency in:
Google Ads
Meta Ads
Proficiency in:
Google Analytics 4
Experience managing monthly budgets of $20,000+ (or relevant scale).
Analytical mindset with ability to interpret data and act on insights.
Excellent written communication for ad copy testing.
Preferred Qualifications
Google Ads Certification
Preferred but not mandatory: Experience in franchise or multi‑location marketing
Preferred but not mandatory: Familiarity with CRM integration and offline conversion tracking
Detail‑oriented with strong QA discipline
Strategic thinker (not just tactical executor)
Comfortable working in fast‑paced, performance‑focused environments
Strong time and budget management skills
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This role drives qualified lead volume, customer acquisition, and return on ad spend (ROAS) through data-driven campaign management and continuous testing.
Core Responsibilities 1. Campaign Execution & Management
Build, launch, and manage campaigns across:
Google Ads (Search, Display, Performance Max, YouTube)
Meta Ads (Facebook & Instagram)
Familiar with proper tracking (GA4, GTM, conversion events, offline conversion imports).
Ensure all campaigns follow brand, compliance, and messaging standards.
2. Optimization & Testing
Monitor daily performance and make proactive optimizations.
Improve:
CTR, Conversion Rate, CPA, ROAS
Conduct structured A/B testing on:
Creative, Ad copy, Landing pages (in partnership with CRO/web team), Audience segments
Identify scaling opportunities and eliminate underperforming spend.
5. Cross-Functional Collaboration
Partner with:
Creative team for ad assets
SEO team for keyword alignment
Web/CRO team for landing page improvements
Sales/Operations for lead quality feedback
Align campaigns with promotions, seasonal pushes, and franchise or territory needs (if applicable).
Required Skills & Experience
1–3+ years hands‑on experience managing paid digital campaigns.
Advanced proficiency in:
Google Ads
Meta Ads
Proficiency in:
Google Analytics 4
Experience managing monthly budgets of $20,000+ (or relevant scale).
Analytical mindset with ability to interpret data and act on insights.
Excellent written communication for ad copy testing.
Preferred Qualifications
Google Ads Certification
Preferred but not mandatory: Experience in franchise or multi‑location marketing
Preferred but not mandatory: Familiarity with CRM integration and offline conversion tracking
Detail‑oriented with strong QA discipline
Strategic thinker (not just tactical executor)
Comfortable working in fast‑paced, performance‑focused environments
Strong time and budget management skills
#J-18808-Ljbffr