Automotive Business Development/ Social Media Specialist
Irwin Lincoln Mazda, Freehold, NJ, United States
Irwin Lincoln Mazda, a family-owned and operated dealership serving our community since 1960, is seeking a creative, driven, and results-oriented Business Development / Social Media Specialist to join our team. This role blends customer engagement, lead development, and social media strategy to support both Sales and Service growth while strengthening our online presence.
Position Overview The Business Development / Social Media Specialist will manage inbound and outbound customer communication while creating engaging social media content that reflects the Irwin Lincoln Mazda brand. This individual will play a key role in lead follow-up, appointment setting, customer retention, and online engagement.
Key Responsibilities Business Development (BDC)
Handle inbound and outbound leads via phone, email, text, and online platforms
Schedule sales and service appointments and confirm appointments
Follow up with prospects, service clients, and lost opportunities
Support customer retention and reactivation campaigns
Maintain accurate customer records and notes in the CRM
Work closely with Sales and Service teams to maximize show and close rates
Social Media & Digital Engagement
Create, post, and manage content across social media platforms (Facebook, Instagram, etc.)
Capture photos and short-form videos of vehicles, staff, and dealership events
Monitor and respond to online comments, messages, and inquiries in a timely manner
Assist with promotions, events, and special campaigns
Ensure brand consistency and professionalism across all platforms
Track engagement, lead activity, and campaign performance
Qualifications
Prior experience in automotive BDC, customer service, or social media marketing preferred
Strong written and verbal communication skills
Comfortable speaking with customers via phone, text, and digital platforms
Creative mindset with attention to detail
Ability to multitask in a fast-paced dealership environment
Experience with CRM systems and social media platforms
Basic photo/video capture and editing skills a plus
Valid driver’s license
What We Offer
Competitive compensation
Medical and dental benefits
Paid time off and holidays
401(k)
Training and professional development
Career growth opportunities within a stable, long-standing dealership
Employee discounts on vehicles, parts, and service
Supportive and collaborative team environment
Why Irwin Lincoln Mazda? At Irwin Lincoln Mazda, our success is built on relationships, reputation, and community. We are looking for a team member who is enthusiastic, professional, and passionate about connecting with customers—both in person and online.
#J-18808-Ljbffr
Position Overview The Business Development / Social Media Specialist will manage inbound and outbound customer communication while creating engaging social media content that reflects the Irwin Lincoln Mazda brand. This individual will play a key role in lead follow-up, appointment setting, customer retention, and online engagement.
Key Responsibilities Business Development (BDC)
Handle inbound and outbound leads via phone, email, text, and online platforms
Schedule sales and service appointments and confirm appointments
Follow up with prospects, service clients, and lost opportunities
Support customer retention and reactivation campaigns
Maintain accurate customer records and notes in the CRM
Work closely with Sales and Service teams to maximize show and close rates
Social Media & Digital Engagement
Create, post, and manage content across social media platforms (Facebook, Instagram, etc.)
Capture photos and short-form videos of vehicles, staff, and dealership events
Monitor and respond to online comments, messages, and inquiries in a timely manner
Assist with promotions, events, and special campaigns
Ensure brand consistency and professionalism across all platforms
Track engagement, lead activity, and campaign performance
Qualifications
Prior experience in automotive BDC, customer service, or social media marketing preferred
Strong written and verbal communication skills
Comfortable speaking with customers via phone, text, and digital platforms
Creative mindset with attention to detail
Ability to multitask in a fast-paced dealership environment
Experience with CRM systems and social media platforms
Basic photo/video capture and editing skills a plus
Valid driver’s license
What We Offer
Competitive compensation
Medical and dental benefits
Paid time off and holidays
401(k)
Training and professional development
Career growth opportunities within a stable, long-standing dealership
Employee discounts on vehicles, parts, and service
Supportive and collaborative team environment
Why Irwin Lincoln Mazda? At Irwin Lincoln Mazda, our success is built on relationships, reputation, and community. We are looking for a team member who is enthusiastic, professional, and passionate about connecting with customers—both in person and online.
#J-18808-Ljbffr