Senior Marketing Coordinator

We seek a highly motivated and experienced Senior Marketing Coordinator to ensure the effective execution of our marketing plans. In this role, you will be responsible for the daily oversight of all brand management, marketing communications, digital marketing, and customer research activities. You will collaborate with internal stakeholders and manage our external agencies/vendors to ensure marketing activities are executed efficiently and effectively to achieve our overall business objectives. The ideal candidate will have a proven track record of success in executing marketing plans to drive brand awareness, generate leads, and contribute to overall business growth.

Primary Responsibilities:

Brand Management

Managing brand activities

Ensuring brand consistency

Implement the established marketing plan across channels

Coordinate day-to-day campaigns and deliverables

Track timelines, budgets, and performance metrics

Report progress and insights to the CRO

Marketing Communications (Marcom)

Managing Marcom activities

Managing marketing materials creation

Planning & executing physical events (trade shows/customer events)

Planning & executing industry & association advertising

Planning & executing social media messaging

Managing public relations activities

Digital Marketing

Managing website for SEO & UX

Managing PPC advertising

Managing email marketing

Gathering, analyzing, and distributing customer feedback

Conducting competitor market research

Celebrating team achievements

Measuring & Reporting

Tracking marketing budgets

Measuring marketing ROI

Preparing reports/presentations of performance

Proven track record of success in executing marketing plans effectively

Excellent communication and interpersonal skills

Strong analytical and problem-solving skills

Passion for learning and applying new technologies to solve problems - especially AI

Dedication to personal growth and becoming 1% better every day

Required Qualifications:

Bachelor’s degree or equivalent in marketing or a related field

5+ years of experience in marketing

3+ years of experience working in HubSpot or a directly related CRM

General understanding and experience in Google Ads, Analytics, and other marketing platforms

Advanced proficiency in Google Workspace tools such as Calendar, Gmail, Docs, Sheets, Slides, and Drive

Physical Requirements:

Communicate with others and exchange accurate information

Ability to freely move about inside and outside of the office and other environments

Ability to lift, move, and position loads up to 25 pounds

Ability to travel as needed in support of events and other initiatives

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