Content Marketing Manager
Rippling, New York, NY, United States
Prime Security is pioneering the future of Product Security with the first
Agentic Security Architect
. As AI transforms how software gets built, we’re reshaping how it gets secured, shifting security to the design phase, where the biggest impact is made.
Backed by top-tier investors and already trusted by members of the Fortune 500, Prime is defining a new category and setting the standard for how AI will power the next generation of secure software development.
The Opportunity As our second marketing hire, you won’t just be executing a plan—you’ll be building the engine. You will work closely with the Head of Marketing and the Founders to define and lead a new category in the Cybersecurity space. This is a rare opportunity to shape not only our external brand but our internal company culture from the ground up.
The Role We are looking for a proactive and out-of-the-box thinker who can pivot from high-level strategy to hands‑on execution. You will own our content lifecycle, with a heavy emphasis on executive social content, search optimized blog posts, and educational and interactive content to fuel demand programs.
Key Responsibilities
Search Engine & Generative Engine Optimization (GEO)
: Plan, write, and optimize SEO-driven blog content that establishes “why” our new category matters and builds Prime Security’s authority to drive organic demand
Fuel for the Engine:
Develop long‑form and interactive content assets (guides, assessments, tools) that support pipeline generation and move buyers through the funnel
Founder‑led Social Strategy:
Own executive thought leadership content across LinkedIn, X and newsletter, with a specific focus on ghostwriting and strategy for our Founder’s personal profiles to build authority for the brand
Email Marketing & Event Ops:
Manage end‑to‑end email marketing, including nurture programs, event promotion, and post‑event follow‑up sequences to nurture our pipeline
Virtual Events Program:
Produce and coordinate our virtual events series — from topic development and speaker prep to promotion and post‑event content repurposing (social clips, blog posts, etc.)
Own the Editorial Calendar:
Manage the full content lifecycle: editorial planning, creation, publication, distribution, and performance reporting
The Connective Tissue:
Collaborate cross‑functionally with product, sales, and customer teams to ensure content reflects real buyer pain points and supports go‑to‑market priorities
Requirements
Cybersecurity Expertise:
3+ years of experience in the Cyber industry. You must speak the language of CISOs and practitioners. Plus if you have application or product security experience.
The "Startup Spark":
Experience in a fast‑paced environment where you are comfortable with ambiguity and "building the plane while flying it."
Multimedia Chops:
Proficiency in tools like Riverside/Descript (for video clips), Canva/Adobe (for graphics), and HubSpot/Klaviyo (for email).
Location:
Ideally based in the
NYC area
. We value the "war room" energy of being together as we build.
Work Style:
Hybrid (3 days in‑office).
Why Join Us?
Founding Influence:
Have a direct hand in shaping company culture and brand DNA.
Category Creation:
Be able to say you were there when this new segment of Cyber was born.
Growth Path: As the second hire, you are positioned for rapid leadership as the team scales.
Compensation:
$110,000 – $150,000 base salary. Compensation package includes equity and competitive benefits; base salary determined by candidate experience.
#J-18808-Ljbffr
Agentic Security Architect
. As AI transforms how software gets built, we’re reshaping how it gets secured, shifting security to the design phase, where the biggest impact is made.
Backed by top-tier investors and already trusted by members of the Fortune 500, Prime is defining a new category and setting the standard for how AI will power the next generation of secure software development.
The Opportunity As our second marketing hire, you won’t just be executing a plan—you’ll be building the engine. You will work closely with the Head of Marketing and the Founders to define and lead a new category in the Cybersecurity space. This is a rare opportunity to shape not only our external brand but our internal company culture from the ground up.
The Role We are looking for a proactive and out-of-the-box thinker who can pivot from high-level strategy to hands‑on execution. You will own our content lifecycle, with a heavy emphasis on executive social content, search optimized blog posts, and educational and interactive content to fuel demand programs.
Key Responsibilities
Search Engine & Generative Engine Optimization (GEO)
: Plan, write, and optimize SEO-driven blog content that establishes “why” our new category matters and builds Prime Security’s authority to drive organic demand
Fuel for the Engine:
Develop long‑form and interactive content assets (guides, assessments, tools) that support pipeline generation and move buyers through the funnel
Founder‑led Social Strategy:
Own executive thought leadership content across LinkedIn, X and newsletter, with a specific focus on ghostwriting and strategy for our Founder’s personal profiles to build authority for the brand
Email Marketing & Event Ops:
Manage end‑to‑end email marketing, including nurture programs, event promotion, and post‑event follow‑up sequences to nurture our pipeline
Virtual Events Program:
Produce and coordinate our virtual events series — from topic development and speaker prep to promotion and post‑event content repurposing (social clips, blog posts, etc.)
Own the Editorial Calendar:
Manage the full content lifecycle: editorial planning, creation, publication, distribution, and performance reporting
The Connective Tissue:
Collaborate cross‑functionally with product, sales, and customer teams to ensure content reflects real buyer pain points and supports go‑to‑market priorities
Requirements
Cybersecurity Expertise:
3+ years of experience in the Cyber industry. You must speak the language of CISOs and practitioners. Plus if you have application or product security experience.
The "Startup Spark":
Experience in a fast‑paced environment where you are comfortable with ambiguity and "building the plane while flying it."
Multimedia Chops:
Proficiency in tools like Riverside/Descript (for video clips), Canva/Adobe (for graphics), and HubSpot/Klaviyo (for email).
Location:
Ideally based in the
NYC area
. We value the "war room" energy of being together as we build.
Work Style:
Hybrid (3 days in‑office).
Why Join Us?
Founding Influence:
Have a direct hand in shaping company culture and brand DNA.
Category Creation:
Be able to say you were there when this new segment of Cyber was born.
Growth Path: As the second hire, you are positioned for rapid leadership as the team scales.
Compensation:
$110,000 – $150,000 base salary. Compensation package includes equity and competitive benefits; base salary determined by candidate experience.
#J-18808-Ljbffr