Product Marketing Manager
LHH, Milwaukee, WI, United States
We are seeking a strategic and execution-focused
Product Marketing Manager
to lead go-to-market strategy, product positioning, and revenue-driving initiatives across a B2B distribution environment. This role sits at the intersection of
product management, marketing, merchandising, and digital demand generation , partnering closely with Sales, Product, E-commerce, and Distribution teams to accelerate growth and strengthen market presence.
The ideal candidate brings a blend of
commercial acumen, analytical thinking, and hands-on execution , with experience translating product value into compelling messaging that resonates across multiple customer segments and channels.
Key Responsibilities
Own end-to-end go-to-market strategy for new and existing products, from market research and positioning through launch and post-launch optimization.
Develop clear product positioning, value propositions, and messaging tailored to B2B customers, distributors, and channel partners.
Partner with Product Management to influence roadmap decisions based on customer insights, competitive analysis, and market trends.
Lead product launch planning, including timelines, internal enablement, and external communications.
Collaborate with Distribution, Sales, and Merchandising teams to ensure product assortments, pricing strategies, and promotional plans align with market demand.
Support distributor and channel partner programs with sales tools, training materials, and product education.
Analyze sell-through, margin, and performance data to optimize merchandising strategies and product mix.
Digital Marketing, PPC & SEO
Partner with Digital Marketing teams to drive demand through PPC, SEO, and paid media strategies aligned to product priorities.
Optimize product content for e-commerce and digital platforms, including product pages, category pages, and technical SEO.
Monitor digital performance metrics (traffic, conversion, CAC, ROI) and refine campaigns based on insights and results.
Create and maintain sales enablement materials including pitch decks, product guides, competitive battlecards, and FAQs.
Train internal sales and customer-facing teams on product features, benefits, and differentiation.
Serve as the central connector between Product, Marketing, Sales, Operations, and E-commerce teams.
Conduct ongoing market, customer, and competitive research to identify opportunities and risks.
Gather voice-of-customer insights through sales feedback, customer interactions, and performance data.
Translate insights into actionable recommendations for product improvements and marketing strategies.
Qualifications Required
Bachelor’s degree in Marketing, Business, Product Management, or a related field.
5+ years of experience in
Product Marketing ,
Product Management , or a closely related role.
Proven experience in
B2B environments , ideally within
distribution, manufacturing, wholesale, or multi-channel organizations .
Hands-on experience with
merchandising strategy , pricing, and product lifecycle management.
Strong understanding of
PPC, SEO, and digital demand generation
in support of product growth.
Demonstrated ability to collaborate cross-functionally and influence without direct authority.
Strong analytical skills with experience using data to guide decisions.
Preferred
Experience supporting e-commerce or omnichannel sales models.
Familiarity with CRM, marketing automation, and analytics tools.
Strategic thinking with strong execution discipline
Customer- and market-driven mindset
Strong project management and prioritization skills
#J-18808-Ljbffr
Product Marketing Manager
to lead go-to-market strategy, product positioning, and revenue-driving initiatives across a B2B distribution environment. This role sits at the intersection of
product management, marketing, merchandising, and digital demand generation , partnering closely with Sales, Product, E-commerce, and Distribution teams to accelerate growth and strengthen market presence.
The ideal candidate brings a blend of
commercial acumen, analytical thinking, and hands-on execution , with experience translating product value into compelling messaging that resonates across multiple customer segments and channels.
Key Responsibilities
Own end-to-end go-to-market strategy for new and existing products, from market research and positioning through launch and post-launch optimization.
Develop clear product positioning, value propositions, and messaging tailored to B2B customers, distributors, and channel partners.
Partner with Product Management to influence roadmap decisions based on customer insights, competitive analysis, and market trends.
Lead product launch planning, including timelines, internal enablement, and external communications.
Collaborate with Distribution, Sales, and Merchandising teams to ensure product assortments, pricing strategies, and promotional plans align with market demand.
Support distributor and channel partner programs with sales tools, training materials, and product education.
Analyze sell-through, margin, and performance data to optimize merchandising strategies and product mix.
Digital Marketing, PPC & SEO
Partner with Digital Marketing teams to drive demand through PPC, SEO, and paid media strategies aligned to product priorities.
Optimize product content for e-commerce and digital platforms, including product pages, category pages, and technical SEO.
Monitor digital performance metrics (traffic, conversion, CAC, ROI) and refine campaigns based on insights and results.
Create and maintain sales enablement materials including pitch decks, product guides, competitive battlecards, and FAQs.
Train internal sales and customer-facing teams on product features, benefits, and differentiation.
Serve as the central connector between Product, Marketing, Sales, Operations, and E-commerce teams.
Conduct ongoing market, customer, and competitive research to identify opportunities and risks.
Gather voice-of-customer insights through sales feedback, customer interactions, and performance data.
Translate insights into actionable recommendations for product improvements and marketing strategies.
Qualifications Required
Bachelor’s degree in Marketing, Business, Product Management, or a related field.
5+ years of experience in
Product Marketing ,
Product Management , or a closely related role.
Proven experience in
B2B environments , ideally within
distribution, manufacturing, wholesale, or multi-channel organizations .
Hands-on experience with
merchandising strategy , pricing, and product lifecycle management.
Strong understanding of
PPC, SEO, and digital demand generation
in support of product growth.
Demonstrated ability to collaborate cross-functionally and influence without direct authority.
Strong analytical skills with experience using data to guide decisions.
Preferred
Experience supporting e-commerce or omnichannel sales models.
Familiarity with CRM, marketing automation, and analytics tools.
Strategic thinking with strong execution discipline
Customer- and market-driven mindset
Strong project management and prioritization skills
#J-18808-Ljbffr