Digital Content Specialist
World Finance, Granite Heights, WI, United States
The Digital Content Specialist will be responsible for creating, managing, and optimizing engaging digital content across internal communication channels, including the company intranet, email newsletters, and other digital platforms. This role ensures that employees receive timely, relevant, and compelling information that enhances engagement and aligns with company objectives. The specialist collaborates with stakeholders to develop multimedia content, maintain brand consistency, and leverage analytics to improve content effectiveness. This role requires a creative and tech‑savvy individual with strong content management and organizational skills.
Essential duties and responsibilities: Intranet Management:
Oversee the daily operations and maintenance of the corporate intranet.
Ensure the intranet is user-friendly, up-to-date, and aligned with company goals.
Content Creation and Management:
Develop, edit, and publish engaging content.
Collaborate with various departments to gather and disseminate relevant information.
Maintain a content calendar to ensure timely updates and consistency.
Promote intranet usage and engagement among employees.
Develop mechanisms to gather feedback from users to continuously improve the communications experience.
Provide training and support to employees on how to use internal communications tools effectively.
Technical Oversight:
Work with IT to troubleshoot and resolve any technical issues.
Ensure platforms are secure and compliant with company policies.
Analytics and Reporting:
Monitor user data usage and performance metrics.
Generate reports to track engagement and identify areas for improvement.
Analyze user data to improve accessibility and engagement.
Project Management:
Lead intranet-related projects, including upgrades and new feature implementations.
Coordinate with external vendors and internal stakeholders as needed.
Education and/or Experience:
Bachelor’s degree in Communications, Marketing, Information Technology, or a related field.
Proven experience with intranet software (i.e., SharePoint).
Strong writing, editing, and proofreading skills.
Excellent organizational and project management abilities.
Strong interpersonal and communication skills.
Ability to work independently and collaboratively in a team environment.
Physical Demands and Working Conditions:
Frequently stationary with regular movement throughout the office; occasional climbing, kneeling, bending, twisting, and reaching.
Requires regular use of vision, hearing, fine motor skills, and verbal/written communication.
Fast‑paced, high‑demand environment with shifting priorities and tight deadlines; requires professionalism, multitasking, adaptability, and collaboration.
Occasional local travel; may include extended hours, evenings, or weekends.
Standard indoor office setting with shared workspace, typical noise, lighting, and temperature.
Frequent customer and coworker interaction; must communicate clearly and professionally in person, by phone, and electronically.
Regular, reliable attendance and punctuality are essential.
Disclaimers: Employees must be able to perform the essential functions of this position with or without reasonable accommodation, which World Finance will provide unless doing so would impose an undue hardship.
Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. The employer reserves the right to modify, assign, or reassign duties, responsibilities, and activities at any time with or without notice as needed to meet business needs.
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Essential duties and responsibilities: Intranet Management:
Oversee the daily operations and maintenance of the corporate intranet.
Ensure the intranet is user-friendly, up-to-date, and aligned with company goals.
Content Creation and Management:
Develop, edit, and publish engaging content.
Collaborate with various departments to gather and disseminate relevant information.
Maintain a content calendar to ensure timely updates and consistency.
Promote intranet usage and engagement among employees.
Develop mechanisms to gather feedback from users to continuously improve the communications experience.
Provide training and support to employees on how to use internal communications tools effectively.
Technical Oversight:
Work with IT to troubleshoot and resolve any technical issues.
Ensure platforms are secure and compliant with company policies.
Analytics and Reporting:
Monitor user data usage and performance metrics.
Generate reports to track engagement and identify areas for improvement.
Analyze user data to improve accessibility and engagement.
Project Management:
Lead intranet-related projects, including upgrades and new feature implementations.
Coordinate with external vendors and internal stakeholders as needed.
Education and/or Experience:
Bachelor’s degree in Communications, Marketing, Information Technology, or a related field.
Proven experience with intranet software (i.e., SharePoint).
Strong writing, editing, and proofreading skills.
Excellent organizational and project management abilities.
Strong interpersonal and communication skills.
Ability to work independently and collaboratively in a team environment.
Physical Demands and Working Conditions:
Frequently stationary with regular movement throughout the office; occasional climbing, kneeling, bending, twisting, and reaching.
Requires regular use of vision, hearing, fine motor skills, and verbal/written communication.
Fast‑paced, high‑demand environment with shifting priorities and tight deadlines; requires professionalism, multitasking, adaptability, and collaboration.
Occasional local travel; may include extended hours, evenings, or weekends.
Standard indoor office setting with shared workspace, typical noise, lighting, and temperature.
Frequent customer and coworker interaction; must communicate clearly and professionally in person, by phone, and electronically.
Regular, reliable attendance and punctuality are essential.
Disclaimers: Employees must be able to perform the essential functions of this position with or without reasonable accommodation, which World Finance will provide unless doing so would impose an undue hardship.
Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. The employer reserves the right to modify, assign, or reassign duties, responsibilities, and activities at any time with or without notice as needed to meet business needs.
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