Central Leasing Manager
HH Red Stone Properties, Silver Spring, MD, United States
HH Red Stone is a fast-growing property management company. We’re seeking a highly driven Central Leasing Manager to lead and execute leasing strategy across our expanding student housing portfolio. This is an excellent opportunity for a results-oriented leader who thrives in a fast-paced environment, enjoys working cross-functionally with on-site teams, and is passionate about maximizing occupancy and performance.
As a corporate, portfolio-based role, you’ll play a critical part in shaping leasing success across multiple communities, driving pre-leasing velocity, optimizing processes, and ensuring alignment between operations, marketing, and asset management.
What You’ll Do
As the Central Leasing Manager, you’ll oversee leasing performance across the portfolio, including strategy development, data analysis, training, and execution support for on-site teams. You’ll serve as a key connector between corporate leadership and property teams, ensuring consistent leasing standards, strong conversion outcomes, and a high-quality prospect experience across all communities. Travel
Travel is required to support on-site teams, conduct leasing audits, assist during peak leasing season, and participate in major marketing and campus events. Key Responsibilities
1. Portfolio Leasing Strategy & Execution
Develop and execute annual and seasonal pre-leasing strategies aligned with academic calendars Drive leasing velocity through pricing strategy coordination with asset management Monitor daily/weekly leasing performance and identify underperforming assets Implement corrective action plans when velocity targets are not met Lead renewal strategy planning and execution 2. Centralized Performance Management
Track and report key leasing KPIs including: Traffic-to-lease conversion Renewal rates Concession impact Lead weekly leasing calls with property teams Standardize leasing reporting across the portfolio Build and refine leasing playbooks and SOPs 3. Marketing & Leasing Alignment
Collaborate with centralized marketing team on: Campaign timing aligned with leasing cycles Digital ad performance monitoring ILS optimization Ensure leasing ladder execution aligns with marketing initiatives 4. Training & Coaching
Train on-site leasing teams on: Phone and tour conversion CRM usage and follow-up cadence Conduct mystery shops and leasing audits Support hiring and onboarding of leasing professionals Travel Requirement
· Estimated 25–50% travel depending on leasing season · Increased travel during peak pre-leasing months · On-site presence required for major campus events, housing fairs, and critical performance interventions Qualifications
· 3–5+ years of leasing experience, with student housing strongly preferred · Strong understanding of academic leasing cycles and pre-leasing strategy · Experience overseeing multiple properties or a portfolio environment preferred · Advanced proficiency in property management systems · Strong analytical skills with ability to interpret leasing data and trends · Comfortable working in a fast-paced, performance-driven environment · Excellent communication and leadership skills
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As the Central Leasing Manager, you’ll oversee leasing performance across the portfolio, including strategy development, data analysis, training, and execution support for on-site teams. You’ll serve as a key connector between corporate leadership and property teams, ensuring consistent leasing standards, strong conversion outcomes, and a high-quality prospect experience across all communities. Travel
Travel is required to support on-site teams, conduct leasing audits, assist during peak leasing season, and participate in major marketing and campus events. Key Responsibilities
1. Portfolio Leasing Strategy & Execution
Develop and execute annual and seasonal pre-leasing strategies aligned with academic calendars Drive leasing velocity through pricing strategy coordination with asset management Monitor daily/weekly leasing performance and identify underperforming assets Implement corrective action plans when velocity targets are not met Lead renewal strategy planning and execution 2. Centralized Performance Management
Track and report key leasing KPIs including: Traffic-to-lease conversion Renewal rates Concession impact Lead weekly leasing calls with property teams Standardize leasing reporting across the portfolio Build and refine leasing playbooks and SOPs 3. Marketing & Leasing Alignment
Collaborate with centralized marketing team on: Campaign timing aligned with leasing cycles Digital ad performance monitoring ILS optimization Ensure leasing ladder execution aligns with marketing initiatives 4. Training & Coaching
Train on-site leasing teams on: Phone and tour conversion CRM usage and follow-up cadence Conduct mystery shops and leasing audits Support hiring and onboarding of leasing professionals Travel Requirement
· Estimated 25–50% travel depending on leasing season · Increased travel during peak pre-leasing months · On-site presence required for major campus events, housing fairs, and critical performance interventions Qualifications
· 3–5+ years of leasing experience, with student housing strongly preferred · Strong understanding of academic leasing cycles and pre-leasing strategy · Experience overseeing multiple properties or a portfolio environment preferred · Advanced proficiency in property management systems · Strong analytical skills with ability to interpret leasing data and trends · Comfortable working in a fast-paced, performance-driven environment · Excellent communication and leadership skills
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