Delta Field Guide | Territory Sales & Market Execution (CPG/Beverage)
Drink DELTA, Charlotte, NC, United States
Employment Type:
Full-Time, Hourly (Non-Exempt)
Reports To:
State Sales Manager or Regional Sales Manager, depending on market structure.
Market:
Charlotte
Company Overview Delta Beverages is redefining the infused beverage space with fast-acting, premium THC-infused drinks crafted for modern consumers who value intentional, stigma-free experiences. Since 2020, we have grown from an emerging challenger brand into a category-shaping company known for disciplined execution, strong retail partnerships, and bold innovation.
We are building the next era of infused beverages - one rooted in quality, credibility, and consistent in-market excellence. As our footprint expands across key markets, we are investing in high-performance field leaders who understand that distribution, visibility, and velocity drive real growth.
If you thrive in the field, take pride in building relationships that convert to sales, and understand that great brands win at the shelf - this is your opportunity to build a market from the ground up and directly influence revenue growth.
Position Summary The Field Guide role is a field-based sales role responsible for driving measurable revenue growth, expanding distribution, strengthening retail partnerships, and ensuring best-in-class market execution within an assigned territory.
This role operates with a disciplined
70% Sales & Market Execution / 30% Consumer Engagement & Activation
allocation.
The Field Guide manages a dynamic account universe including new business targets, active growth accounts, and at-risk accounts requiring recovery. The position serves as the frontline extension of sales leadership and plays a critical role in distribution expansion, merchandising standards, promotional execution, and sampling conversion.
Success in this role is defined by measurable sales growth, distribution gains, account retention, and consistent in-store execution standards.
Core Responsibilities New Account Development
, and secure new on-premise and off-premise beverage accounts.
Deliver professional sales presentations that communicate brand value, commercial opportunity, and growth potential.
Support account onboarding, initial orders, and launch execution.
Partner with distributor representatives to ensure successful placement and activation.
Active Account Growth
Maintain consistent in-market presence within assigned territory.
Drive distribution expansion, SKU penetration, and incremental placements.
Increase reorder frequency through proactive relationship management.
Execute promotional programming and seasonal initiatives to maximize sell-through.
Build strong working relationships with store managers, beverage buyers, and key stakeholders.
Identify accounts with declining performance or reduced engagement.
Analyze root causes impacting sell-through or visibility.
Implement corrective action plans including merchandising improvements, promotional resets, and re-engagement strategies.
Collaborate with distributor partners to restore sales momentum.
2. Marketing Execution & Retail Activation (Included Within 70%)
Ensure optimal product placement aligned with Delta merchandising standards.
Maintain shelf integrity including facings, rotation, pricing accuracy, and stock levels.
Build, monitor, and refresh secondary placements such as endcaps, floor displays, and cold box features.
Conduct regular in-store audits to confirm availability and competitive positioning.
Install and maintain approved POS materials and signage.
Ensure brand standards and visual guidelines are consistently upheld.
Identify and correct execution gaps in display compliance.
Retail Promotions
Execute in-store promotions aligned with strategic sales initiatives.
Support key selling periods and promotional campaigns.
Ensure promotional displays align with pricing strategy and distribution goals.
3. Consumer Engagement & Brand Representation (30%) Tastings & Sampling
Coordinate and execute in-store tastings, demos, and sampling events.
Educate consumers on product attributes, brand positioning, and differentiators.
Capture structured consumer feedback and report measurable results.
Brand Stewardship
Represent Delta professionally in all retail and on-premise environments.
Maintain comprehensive knowledge of the product portfolio, regulatory environment, and competitive landscape.
Build positive relationships with retail staff and distributor teams.
Performance Management & Reporting
Track territory performance including distribution gains, revenue growth, and account retention.
Maintain accurate CRM records of account visits, orders, and follow-ups.
Provide structured market intelligence and competitive insights to leadership.
Report activation results and sampling conversion metrics.
Key Performance Indicators (KPIs)
New account acquisition
Revenue growth within assigned territory
Distribution expansion and SKU penetration
Active account retention and at-risk account recovery
Merchandising and display execution compliance
Promotional performance and sampling conversion
Qualifications
3+ years of beverage, CPG, alcohol beverage, or THC-infused product sales experience preferred
Proven track record of achieving territory-level sales targets
Experience working with distributors and retail buyers strongly preferred
Strong negotiation, communication, and relationship-building skills
Knowledge of merchandising principles and retail execution standards
Proficiency in CRM systems and reporting tools
Self-motivated with ability to independently manage a territory
Valid driver’s license and reliable transportation
Ability to lift product and marketing materials up to 50lbs - as needed
Preferred:
Bachelor’s degree in Business, Marketing, or related field
Experience in THC, cannabis, or alcohol beverage industry
What Success Looks Like Success in this role is defined by measurable revenue growth, increased distribution, strong retail partnerships, high merchandising compliance, and disciplined sales execution across the assigned territory.
The Field Guide delivers commercial impact while maintaining elevated brand standards and effective consumer engagement.
Benefits & Rewards (Eligibility for benefits is based on full-time employment status and applicable company policies.)
Paid Time Off – Eligible full-time team members may receive up to 80 hours of annual PTO
Health & Wellness – Eligible employees may receive a company contribution toward medical coverage; optional dental, vision, and supplemental plans may be available
Travel & Expenses – Business-related travel and approved expenses reimbursed per company policy
Perks & Experiences – Employee discounts and access to select industry events
Growth & Opportunity – Advancement opportunities within a fast-growing national brand
#J-18808-Ljbffr
Full-Time, Hourly (Non-Exempt)
Reports To:
State Sales Manager or Regional Sales Manager, depending on market structure.
Market:
Charlotte
Company Overview Delta Beverages is redefining the infused beverage space with fast-acting, premium THC-infused drinks crafted for modern consumers who value intentional, stigma-free experiences. Since 2020, we have grown from an emerging challenger brand into a category-shaping company known for disciplined execution, strong retail partnerships, and bold innovation.
We are building the next era of infused beverages - one rooted in quality, credibility, and consistent in-market excellence. As our footprint expands across key markets, we are investing in high-performance field leaders who understand that distribution, visibility, and velocity drive real growth.
If you thrive in the field, take pride in building relationships that convert to sales, and understand that great brands win at the shelf - this is your opportunity to build a market from the ground up and directly influence revenue growth.
Position Summary The Field Guide role is a field-based sales role responsible for driving measurable revenue growth, expanding distribution, strengthening retail partnerships, and ensuring best-in-class market execution within an assigned territory.
This role operates with a disciplined
70% Sales & Market Execution / 30% Consumer Engagement & Activation
allocation.
The Field Guide manages a dynamic account universe including new business targets, active growth accounts, and at-risk accounts requiring recovery. The position serves as the frontline extension of sales leadership and plays a critical role in distribution expansion, merchandising standards, promotional execution, and sampling conversion.
Success in this role is defined by measurable sales growth, distribution gains, account retention, and consistent in-store execution standards.
Core Responsibilities New Account Development
, and secure new on-premise and off-premise beverage accounts.
Deliver professional sales presentations that communicate brand value, commercial opportunity, and growth potential.
Support account onboarding, initial orders, and launch execution.
Partner with distributor representatives to ensure successful placement and activation.
Active Account Growth
Maintain consistent in-market presence within assigned territory.
Drive distribution expansion, SKU penetration, and incremental placements.
Increase reorder frequency through proactive relationship management.
Execute promotional programming and seasonal initiatives to maximize sell-through.
Build strong working relationships with store managers, beverage buyers, and key stakeholders.
Identify accounts with declining performance or reduced engagement.
Analyze root causes impacting sell-through or visibility.
Implement corrective action plans including merchandising improvements, promotional resets, and re-engagement strategies.
Collaborate with distributor partners to restore sales momentum.
2. Marketing Execution & Retail Activation (Included Within 70%)
Ensure optimal product placement aligned with Delta merchandising standards.
Maintain shelf integrity including facings, rotation, pricing accuracy, and stock levels.
Build, monitor, and refresh secondary placements such as endcaps, floor displays, and cold box features.
Conduct regular in-store audits to confirm availability and competitive positioning.
Install and maintain approved POS materials and signage.
Ensure brand standards and visual guidelines are consistently upheld.
Identify and correct execution gaps in display compliance.
Retail Promotions
Execute in-store promotions aligned with strategic sales initiatives.
Support key selling periods and promotional campaigns.
Ensure promotional displays align with pricing strategy and distribution goals.
3. Consumer Engagement & Brand Representation (30%) Tastings & Sampling
Coordinate and execute in-store tastings, demos, and sampling events.
Educate consumers on product attributes, brand positioning, and differentiators.
Capture structured consumer feedback and report measurable results.
Brand Stewardship
Represent Delta professionally in all retail and on-premise environments.
Maintain comprehensive knowledge of the product portfolio, regulatory environment, and competitive landscape.
Build positive relationships with retail staff and distributor teams.
Performance Management & Reporting
Track territory performance including distribution gains, revenue growth, and account retention.
Maintain accurate CRM records of account visits, orders, and follow-ups.
Provide structured market intelligence and competitive insights to leadership.
Report activation results and sampling conversion metrics.
Key Performance Indicators (KPIs)
New account acquisition
Revenue growth within assigned territory
Distribution expansion and SKU penetration
Active account retention and at-risk account recovery
Merchandising and display execution compliance
Promotional performance and sampling conversion
Qualifications
3+ years of beverage, CPG, alcohol beverage, or THC-infused product sales experience preferred
Proven track record of achieving territory-level sales targets
Experience working with distributors and retail buyers strongly preferred
Strong negotiation, communication, and relationship-building skills
Knowledge of merchandising principles and retail execution standards
Proficiency in CRM systems and reporting tools
Self-motivated with ability to independently manage a territory
Valid driver’s license and reliable transportation
Ability to lift product and marketing materials up to 50lbs - as needed
Preferred:
Bachelor’s degree in Business, Marketing, or related field
Experience in THC, cannabis, or alcohol beverage industry
What Success Looks Like Success in this role is defined by measurable revenue growth, increased distribution, strong retail partnerships, high merchandising compliance, and disciplined sales execution across the assigned territory.
The Field Guide delivers commercial impact while maintaining elevated brand standards and effective consumer engagement.
Benefits & Rewards (Eligibility for benefits is based on full-time employment status and applicable company policies.)
Paid Time Off – Eligible full-time team members may receive up to 80 hours of annual PTO
Health & Wellness – Eligible employees may receive a company contribution toward medical coverage; optional dental, vision, and supplemental plans may be available
Travel & Expenses – Business-related travel and approved expenses reimbursed per company policy
Perks & Experiences – Employee discounts and access to select industry events
Growth & Opportunity – Advancement opportunities within a fast-growing national brand
#J-18808-Ljbffr