Designer - Baby Division
SBH Fashion, New York, NY, United States
Position Overview
The Designer will play a key role in creating compelling baby and toddler apparel collections under the Baby division. This role works closely with the Senior Director of Merchandising and collaborates with a small, agile internal design team supported by a network of freelance designers (graphic, print, technical design, and apparel designers).
Job Title: Designer – Baby Division
The ideal candidate is highly creative, detail-oriented, and comfortable working across multiple product categories and retailer-specific aesthetics.
Key Responsibilities Design & Product Development
Create concept boards, seasonal trend stories, and color palettes tailored to the newborn, infant, and toddler markets.
Design original all-over prints, repeats, placement graphics, characters, and conversational patterns.
Produce detailed flat sketches and technical design packages with correct construction details.
Ensure all designs align with manufacturing capabilities, cost considerations, and retailer requirements.
Collaboration & Cross-Functional Work
Work daily with the Senior Director of Merchandising to develop cohesive seasonal assortments.
Partner with the internal designer and a team of freelance graphic/print/tech designers to execute design concepts efficiently.
Participate in fit sessions, construction reviews, and approvals with technical design partners.
Collaborate with production, sales, and merchandising teams to support line development and key retail presentations.
Retailer‑Specific Execution
Design into multiple retailer aesthetics, including but not limited to:
Target – trend-forward & minimal/contemporary
Walmart – value-driven & broad market appeal
TJ Maxx / Burlington – off‑price channels requiring rapid adaptation of prints, colorways, and silhouettes
Ensure all designs meet licensing guidelines, brand standards, and retailer compliance requirements.
Required Skills & Qualifications
Bachelor’s degree in Fashion Design, Textile Design, or related field (or equivalent experience).
2‑5+ years of experience in children’s apparel design, preferably baby/infant/toddler categories.
Strong proficiency in Adobe Illustrator, Photoshop, and print/pattern creation.
Ability to design seamless repeats, original prints, and textile layouts.
Strong flat sketching abilities with solid understanding of garment construction and trims.
Experience working with factories, tech packs, and production teams.
Excellent communication, organization skills, and ability to manage multiple deadlines.
Knowledge of U.S. retail landscape and children’s market trends.
Salary $70,000-$90,000
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The Designer will play a key role in creating compelling baby and toddler apparel collections under the Baby division. This role works closely with the Senior Director of Merchandising and collaborates with a small, agile internal design team supported by a network of freelance designers (graphic, print, technical design, and apparel designers).
Job Title: Designer – Baby Division
The ideal candidate is highly creative, detail-oriented, and comfortable working across multiple product categories and retailer-specific aesthetics.
Key Responsibilities Design & Product Development
Create concept boards, seasonal trend stories, and color palettes tailored to the newborn, infant, and toddler markets.
Design original all-over prints, repeats, placement graphics, characters, and conversational patterns.
Produce detailed flat sketches and technical design packages with correct construction details.
Ensure all designs align with manufacturing capabilities, cost considerations, and retailer requirements.
Collaboration & Cross-Functional Work
Work daily with the Senior Director of Merchandising to develop cohesive seasonal assortments.
Partner with the internal designer and a team of freelance graphic/print/tech designers to execute design concepts efficiently.
Participate in fit sessions, construction reviews, and approvals with technical design partners.
Collaborate with production, sales, and merchandising teams to support line development and key retail presentations.
Retailer‑Specific Execution
Design into multiple retailer aesthetics, including but not limited to:
Target – trend-forward & minimal/contemporary
Walmart – value-driven & broad market appeal
TJ Maxx / Burlington – off‑price channels requiring rapid adaptation of prints, colorways, and silhouettes
Ensure all designs meet licensing guidelines, brand standards, and retailer compliance requirements.
Required Skills & Qualifications
Bachelor’s degree in Fashion Design, Textile Design, or related field (or equivalent experience).
2‑5+ years of experience in children’s apparel design, preferably baby/infant/toddler categories.
Strong proficiency in Adobe Illustrator, Photoshop, and print/pattern creation.
Ability to design seamless repeats, original prints, and textile layouts.
Strong flat sketching abilities with solid understanding of garment construction and trims.
Experience working with factories, tech packs, and production teams.
Excellent communication, organization skills, and ability to manage multiple deadlines.
Knowledge of U.S. retail landscape and children’s market trends.
Salary $70,000-$90,000
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