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Enrollment Marketing Manager

Technical College of the Lowcountry, Ladys Island, SC, United States


The Technical College of the Lowcountry (TCL) is a public, two-year community college that serves approximately 5,000 students annually. With campuses located in Beaufort, Bluffton, Colleton and Hampton, TCL provides educational opportunities to the communities of Beaufort, Colleton, Hampton, and Jasper Counties. The college upholds a commitment to workforce development and academic excellence, empowering students to achieve their educational and career goals.

Role Description This is a full-time, on-site Enrollment Marketing Manager position based in Beaufort, SC. The Enrollment Marketing Manager will be responsible for developing and implementing marketing strategies aimed at increasing student enrollment. Day-to-day tasks include creating marketing campaigns, managing social media platforms, analyzing enrollment trends, coordinating promotional events, and collaborating with internal stakeholders to enhance the college's visibility and outreach efforts.

Qualifications

Proficiency in Marketing Strategy, Campaign Development, and Content Creation

Experience in Social Media Management and Digital Marketing tools

Strong skills in Data Analysis and Enrollment Metrics

Excellent Communication, Collaboration, and Organizational Skills

Proven ability to manage multiple projects and meet deadlines

Proficiency in CRM platforms is a plus

Bachelor's degree in Marketing, Communications, or a related field is preferred

Familiarity with higher education or enrollment marketing is preferred

Use this link to apply: www.tcl.edu/about-tcl/employment/employment/

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