Digital Marketing Specialist - Flex
TMEIC, Houston, TX, United States
Digital Marketing Specialist - Flex
Develop, implement, and manage digital marketing strategies that drive brand awareness, engagement, and lead generation and oversee all online marketing channels to ensure alignment with overall business objectives. - Develop and execute comprehensive digital marketing strategies across multiple channels in coordination with marketing and the business units - Maintain and update website content to ensure accuracy and relevance - Manage paid advertising campaigns to maximize ROI - Lead search engine optimization (SEO) and content marketing initiatives to improve organic search rankings - Plan and implement email marketing campaigns, including segmentation and automation - Analyze performance metrics and prepare regular reports to measure effectiveness and identify content optimization - Create compelling digital content in collaboration with marketing managers and external agencies - Drive a cohesive approach to updating the global and regional website in collaboration with international business marketing teams - Stay current with digital marketing trends, tools, and best practices - Ensure compliance with data privacy regulations (GDPR etc.) - Bring full effort to bear on tasks assigned by manager - Give manager best advice - Give earliest notice when work cannot be delivered as specified - Cooperate and collaborate with peers and interact cross-organizationally as specified by manager - Exemplify Company Core Values: Integrity, Client Focus, Team Orientation, and Personal Commitment - Comply with all Company policies, practices, and procedures and all regulations and laws - Recommend viable improvements proactively - Ensure effective utilization of business tools and processes
Develop, implement, and manage digital marketing strategies that drive brand awareness, engagement, and lead generation and oversee all online marketing channels to ensure alignment with overall business objectives. - Develop and execute comprehensive digital marketing strategies across multiple channels in coordination with marketing and the business units - Maintain and update website content to ensure accuracy and relevance - Manage paid advertising campaigns to maximize ROI - Lead search engine optimization (SEO) and content marketing initiatives to improve organic search rankings - Plan and implement email marketing campaigns, including segmentation and automation - Analyze performance metrics and prepare regular reports to measure effectiveness and identify content optimization - Create compelling digital content in collaboration with marketing managers and external agencies - Drive a cohesive approach to updating the global and regional website in collaboration with international business marketing teams - Stay current with digital marketing trends, tools, and best practices - Ensure compliance with data privacy regulations (GDPR etc.) - Bring full effort to bear on tasks assigned by manager - Give manager best advice - Give earliest notice when work cannot be delivered as specified - Cooperate and collaborate with peers and interact cross-organizationally as specified by manager - Exemplify Company Core Values: Integrity, Client Focus, Team Orientation, and Personal Commitment - Comply with all Company policies, practices, and procedures and all regulations and laws - Recommend viable improvements proactively - Ensure effective utilization of business tools and processes