Digital Marketing Specialist - Flex (PR25183)
TMEIC Corporation, Houston, TX, United States
Job #
PR25183
Job Title
Digital Marketing Specialist - Flex
Office Location
Houston, Texas preferred
Business Function /Department
Business Development/ Marketing
Sales Territory, if applicable
N/A
General Role Description Develop, implement, and manage digital marketing strategies that drive brand awareness, engagement, and lead generation and oversee all online marketing channels to ensure alignment with overall business objectives
Role Accountabilities
Develop and execute comprehensive digital marketing strategies across multiple channels in coordination with marketing and the business units
Maintain and update website content to ensure accuracy and relevance
Manage paid advertising campaigns to maximize ROI
Lead search engine optimization (SEO) and content marketing initiatives to improve organic search rankings
Plan and implement email marketing campaigns, including segmentation and automation
Analyze performance metrics and prepare regular reports to measure effectiveness and identify content optimization
Create compelling digital content in collaboration with marketing managers and external agencies
Drive a cohesive approach to updating the global and regional website in collaboration with international business marketing teams
Stay current with digital marketing trends, tools, and best practices
Ensure compliance with data privacy regulations (GDPR etc.)
General Employee Accountabilities
Bring full effort to bear on tasks assigned by manager
Give manager best advice
Give earliest notice when work cannot be delivered as specified
Cooperate and collaborate with peers and interact cross-organizationally as specified by manager
Exemplify Company Core Values: Integrity, Client Focus, Team Orientation, and Personal Commitment
Comply with all Company policies, practices, and procedures and all regulations and laws
Recommend viable improvements proactively
Ensure effective utilization of business tools and processes
Minimum Qualifications
Bachelors degree in Marketing, Communications, or related field or equivalent via education and/or experience
3 years’ experience in digital marketing or a related role, such as digital marketing coordinator, marketing specialist, content marketing, email marketing, SEO/SEM, or social media marketing
Proficiency in Google Analytics, Google Ads, SEO tools, and marketing automation platforms (e.g. Oracle Sales Cloud & Eloqua)
Strong understanding of marketing platforms, website management and content strategy
Demonstrated analytical, communication, and project management skillsDemonstrated successful working relationships with clients, suppliers, and other internal and external contacts
Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and communication skills
Demonstrated continuous improvement in areas of responsibility
Availability to travel, domestically and internationally, up to 10%, sometimes with limited notice
Preferred Qualifications
Experience with CRM systems (e.g. Oracle Sales Cloud)
Experience with Social Media Management Platforms (e.g. Hootsuite)
Familiarity with A/B testing and conversion rate optimization
Link to TMEIC Corporation Americas website: https://www.tmeic.com/. To be considered an applicant for any available positions, individuals must complete an online job application for each posting. A resume may be attached to the online application but is not considered a substitute for the information in the application. Applications will be considered only for the specific position for which the application is submitted.
EEO/AA/M/F/Vet/Disability Employer
#J-18808-Ljbffr
PR25183
Job Title
Digital Marketing Specialist - Flex
Office Location
Houston, Texas preferred
Business Function /Department
Business Development/ Marketing
Sales Territory, if applicable
N/A
General Role Description Develop, implement, and manage digital marketing strategies that drive brand awareness, engagement, and lead generation and oversee all online marketing channels to ensure alignment with overall business objectives
Role Accountabilities
Develop and execute comprehensive digital marketing strategies across multiple channels in coordination with marketing and the business units
Maintain and update website content to ensure accuracy and relevance
Manage paid advertising campaigns to maximize ROI
Lead search engine optimization (SEO) and content marketing initiatives to improve organic search rankings
Plan and implement email marketing campaigns, including segmentation and automation
Analyze performance metrics and prepare regular reports to measure effectiveness and identify content optimization
Create compelling digital content in collaboration with marketing managers and external agencies
Drive a cohesive approach to updating the global and regional website in collaboration with international business marketing teams
Stay current with digital marketing trends, tools, and best practices
Ensure compliance with data privacy regulations (GDPR etc.)
General Employee Accountabilities
Bring full effort to bear on tasks assigned by manager
Give manager best advice
Give earliest notice when work cannot be delivered as specified
Cooperate and collaborate with peers and interact cross-organizationally as specified by manager
Exemplify Company Core Values: Integrity, Client Focus, Team Orientation, and Personal Commitment
Comply with all Company policies, practices, and procedures and all regulations and laws
Recommend viable improvements proactively
Ensure effective utilization of business tools and processes
Minimum Qualifications
Bachelors degree in Marketing, Communications, or related field or equivalent via education and/or experience
3 years’ experience in digital marketing or a related role, such as digital marketing coordinator, marketing specialist, content marketing, email marketing, SEO/SEM, or social media marketing
Proficiency in Google Analytics, Google Ads, SEO tools, and marketing automation platforms (e.g. Oracle Sales Cloud & Eloqua)
Strong understanding of marketing platforms, website management and content strategy
Demonstrated analytical, communication, and project management skillsDemonstrated successful working relationships with clients, suppliers, and other internal and external contacts
Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and communication skills
Demonstrated continuous improvement in areas of responsibility
Availability to travel, domestically and internationally, up to 10%, sometimes with limited notice
Preferred Qualifications
Experience with CRM systems (e.g. Oracle Sales Cloud)
Experience with Social Media Management Platforms (e.g. Hootsuite)
Familiarity with A/B testing and conversion rate optimization
Link to TMEIC Corporation Americas website: https://www.tmeic.com/. To be considered an applicant for any available positions, individuals must complete an online job application for each posting. A resume may be attached to the online application but is not considered a substitute for the information in the application. Applications will be considered only for the specific position for which the application is submitted.
EEO/AA/M/F/Vet/Disability Employer
#J-18808-Ljbffr