DIGITAL CONTENT CREATOR - KWTX
Gray Television, Inc, Waco, TX, United States
Job Summary/Description
Is your thumb permanently glued to your phone, scrolling for the next big thing? Do you see stories everywhere and instinctively think, "How would this crush on TikTok, YouTube, or a killer live stream?" We’re not just looking for someone to push buttons and post links; we need a true digital architect—a creative powerhouse ready to build original, buzz‑worthy content for KWTX Central Texas.
Duties/Responsibilities will include (but not limited to): What You’ll Do:
Create original content: Conceptualize, shoot, and edit compelling video and graphic content specifically designed for KWTX’s digital platforms, including our website, apps, and OTT channels.
Dominate social media: Develop and execute daily content strategies for platforms like YouTube, TikTok, Facebook, and Instagram, turning local news into shareable, high‑impact stories.
Produce live streams: Plan and execute engaging live streaming events, from breaking news coverage to community spotlights, interacting with our audience in real time.
Spot trends: Stay relentlessly curious about emerging digital trends and platform features, being the first to experiment and innovate with new ways to connect.
Collaborate fearlessly: Work hand‑in‑hand with our news, sales, and marketing teams to ensure our digital content amplifies our brand and serves our community across all platforms.
Analyze and adapt: Dive into analytics to understand what resonates, using data to inform your next big content idea and continuously improve engagement.
Tell Central Texas’s story: Discover and highlight unique local stories, voices, and events that truly matter to our community, giving them a vibrant digital life.
Qualifications/Requirements What You Bring:
+ years of experience creating compelling digital content for a news organization, agency, or high‑engagement brand.
A portfolio that proves you can create visually stunning and highly engaging content for diverse digital platforms.
Expertise in video‑editing software and graphic design tools.
Deep understanding of best practices and emerging trends on YouTube, TikTok, Facebook, and Instagram—you speak their language.
Killer storytelling instincts: You know how to hook an audience and keep them watching, scrolling, and sharing.
Scrappiness and self‑sufficiency: You can go from idea to execution with minimal oversight, owning the creative process.
A relentless drive for innovation: You’re not afraid to try new things, fail fast, and learn quicker.
Strong communication skills: You can clearly articulate your creative vision and collaborate effectively with a diverse team.
Urgency and a cool head: The digital world moves fast, and you thrive under deadline pressure to deliver quality.
Why You’ll Love It Here:
Creative freedom: This isn’t a content factory; it’s a lab where your ideas can come to life and truly make an impact.
Digital‑first future: You’ll be at the forefront of Gray Media’s exciting evolution, shaping how local news connects with a digital audience.
Community connection: Your work will directly impact and engage the people of Central Texas, telling stories that matter to their daily lives.
Innovation at its peak: Join one of Gray Media’s top‑performing stations on digital platforms—you’ll be contributing to and learning from the best!
Growth opportunities: We’re invested in your development, offering chances to expand your skills and grow your career within Gray Media.
Dynamic team: Join a passionate, supportive group of storytellers who are serious about their craft but don’t take themselves too seriously.
Ready to define the digital future of local news in Central Texas? Show us what you’ve got—apply now and let’s create something amazing together.
(Current employees who are interested in this position can apply through the
Gray-TV UltiPro self‑service portal )
KWTX‑TV/Gray Media is a drug‑free company.
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Duties/Responsibilities will include (but not limited to): What You’ll Do:
Create original content: Conceptualize, shoot, and edit compelling video and graphic content specifically designed for KWTX’s digital platforms, including our website, apps, and OTT channels.
Dominate social media: Develop and execute daily content strategies for platforms like YouTube, TikTok, Facebook, and Instagram, turning local news into shareable, high‑impact stories.
Produce live streams: Plan and execute engaging live streaming events, from breaking news coverage to community spotlights, interacting with our audience in real time.
Spot trends: Stay relentlessly curious about emerging digital trends and platform features, being the first to experiment and innovate with new ways to connect.
Collaborate fearlessly: Work hand‑in‑hand with our news, sales, and marketing teams to ensure our digital content amplifies our brand and serves our community across all platforms.
Analyze and adapt: Dive into analytics to understand what resonates, using data to inform your next big content idea and continuously improve engagement.
Tell Central Texas’s story: Discover and highlight unique local stories, voices, and events that truly matter to our community, giving them a vibrant digital life.
Qualifications/Requirements What You Bring:
+ years of experience creating compelling digital content for a news organization, agency, or high‑engagement brand.
A portfolio that proves you can create visually stunning and highly engaging content for diverse digital platforms.
Expertise in video‑editing software and graphic design tools.
Deep understanding of best practices and emerging trends on YouTube, TikTok, Facebook, and Instagram—you speak their language.
Killer storytelling instincts: You know how to hook an audience and keep them watching, scrolling, and sharing.
Scrappiness and self‑sufficiency: You can go from idea to execution with minimal oversight, owning the creative process.
A relentless drive for innovation: You’re not afraid to try new things, fail fast, and learn quicker.
Strong communication skills: You can clearly articulate your creative vision and collaborate effectively with a diverse team.
Urgency and a cool head: The digital world moves fast, and you thrive under deadline pressure to deliver quality.
Why You’ll Love It Here:
Creative freedom: This isn’t a content factory; it’s a lab where your ideas can come to life and truly make an impact.
Digital‑first future: You’ll be at the forefront of Gray Media’s exciting evolution, shaping how local news connects with a digital audience.
Community connection: Your work will directly impact and engage the people of Central Texas, telling stories that matter to their daily lives.
Innovation at its peak: Join one of Gray Media’s top‑performing stations on digital platforms—you’ll be contributing to and learning from the best!
Growth opportunities: We’re invested in your development, offering chances to expand your skills and grow your career within Gray Media.
Dynamic team: Join a passionate, supportive group of storytellers who are serious about their craft but don’t take themselves too seriously.
Ready to define the digital future of local news in Central Texas? Show us what you’ve got—apply now and let’s create something amazing together.
(Current employees who are interested in this position can apply through the
Gray-TV UltiPro self‑service portal )
KWTX‑TV/Gray Media is a drug‑free company.
#J-18808-Ljbffr