Senior Product Marketing Manager
Icon Ventures, San Francisco, CA, United States
About Quizlet:
At Quizlet, our mission is to help every learner achieve their outcomes in the most effective and delightful way. Our $1B+ learning platform serves tens of millions of students every month, including two-thirds of U.S. high schoolers and half of U.S. college students, powering over 2 billion learning interactions monthly.
We blend cognitive science with machine learning to personalize and enhance the learning experience for students, professionals, and lifelong learners alike. We’re energized by the potential to power more learners through multiple approaches and various tools.
Let’s Build the Future of Learning Join us to design and deliver AI-powered learning tools that scale across the world and unlock human potential.
About the Team: Quizlet’s marketing team is responsible for driving brand awareness, user engagement, and subscription growth. This role will report to the Head of Product Marketing, and it will be highly cross‑functional.
About the Role: As a Senior Product Marketing Manager at Quizlet, you’ll help shape how we connect with and inspire millions of students and teachers worldwide. This role sits at the intersection of product, storytelling, and go‑to‑market strategy — helping drive impact across the full funnel, from acquisition and activation to engagement and retention.
You’ll lead go‑to‑market execution for major launches and campaigns, partnering closely with Product, Growth, Lifecycle, Paid Marketing, and Brand/Social teams. Drawing on strong customer insights, positioning, and narrative development, you’ll help ensure Quizlet’s story is consistent, compelling, and drives meaningful business results.
You’re a confident communicator and strategic storyteller who can synthesize complex ideas into compelling narratives. You excel at leading cross‑functional alignment, bringing clarity to ambiguity, and driving consensus among senior stakeholders.
We’re looking for a decisive, data‑informed leader who can interpret results, shape business strategy, and guide teams toward shared understanding and impact. While this role doesn’t include direct people management, it requires exceptional leadership presence — someone who can advise, influence, and inspire peers and executives across the organization.
We’re happy to share that this is an
onsite
position in our San Francisco office. To help foster team collaboration, we require that employees be in the office a
minimum of three days per week : Monday, Wednesday, and Thursday and as needed by your manager or the company. We believe that this working environment facilitates increased work efficiency, team partnership, and supports growth as an employee and organization.
In this role, you will:
Lead go-to-market strategy and execution for major product launches and cross-product initiatives
Shape audience targeting, positioning, and messaging to clearly communicate product value and differentiation.
Partner closely with product, brand, growth, and research teams to align product insights with marketing strategy
Translate customer research and market insights into actionable recommendations that inform product development and marketing plans
Develop and execute integrated campaigns that engage students, teachers, and other key audiences across owned, paid, and community channels
Contribute to the creative process, supporting messaging frameworks, naming exploration, and narrative development
Analyze campaign and product performance to generate insights and improve future go-to-market playbooks
Conduct competitive analysis and audience research to inform positioning and value proposition development
Support and collaborate with PMMs while contributing to shared team processes and best practices
What you bring to the table:
9+ years in product marketing or related roles, ideally within consumer technology and cross-functional product teams
Demonstrated success contributing to and leading go-to-market efforts for product or feature launches with measurable business impact
Strong storytelling and messaging skills, with the ability to translate product capabilities into clear, differentiated narratives across audiences and channels
Experience leveraging customer research, experimentation, and data to inform product positioning, segmentation, and go-to-market strategies
Proven ability to collaborate with and influence cross-functional partners across Product, Design, and Marketing
Strategic thinker who can connect product insights with marketing execution and drive initiatives from concept through launch
Excellent communication and presentation skills, able to clearly articulate insights, strategies, and recommendations
Experience conducting market research and competitive analysis to inform positioning and product strategy
Strong understanding of product and marketing performance metrics, with the ability to derive insights that inform prioritization and optimization
Thrives in fast-paced, ambiguous environments and brings a scaling mindset to team and process development
Bonus points if you have:
Familiarity with the Ed Tech landscape and/or Gen Z consumers
Experience working within a freemium consumer subscriptions business
Experience driving cross-selling and onsite marketing campaigns
Experience at a company that specializes in user-generated content
Some background in both growth and core product marketing
Experience with AI product positioning and launches
Compensation, Benefits & Perks:
Quizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay gaps. Total compensation for this role is market competitive, including a starting base salary of $172,500–$210,000, depending on location and experience, as well as company stock options
Collaborate with your manager and team to create a healthy work‑life balance
20 vacation days (and we expect you to take them!)
Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, HMO, VSP Choice)
Employer-sponsored 401(k) plan with company match
Access to LinkedIn Learning and other resources to support professional growth
Paid Family Leave, FSA, HSA, Commuter benefits, Wellness benefits
40 hours of annual paid time off to participate in volunteer programs of choice
Why Join Quizlet? Massive reach: 60M+ users, 1B+ interactions per week
Cutting-edge tech: Generative AI, adaptive learning, cognitive science
Strong momentum: Top-tier investors, sustainable business, real traction
Mission-first: Work that makes a difference in people’s lives
Inclusive culture: Committed to equity, diversity, and belonging
We strive to make everyone feel comfortable and welcome!
We work to create a holistic interview process, where both Quizlet and candidates have an opportunity to view what it would be like to work together, in exploring a mutually beneficial partnership.
We provide a transparent setting that gives a comprehensive view of who we are!
In Closing: At Quizlet, we’re excited about passionate people joining our team—even if you don’t check every box on the requirements list. We value unique perspectives and believe everyone has something meaningful to contribute. Our culture is all about taking initiative, learning through challenges, and striving for high‑quality work while staying curious and open to new ideas. We believe in honest, respectful communication, thoughtful collaboration, and creating a supportive space where everyone can grow and succeed together.
Quizlet’s success as an online learning community depends on a strong commitment to diversity, equity, and inclusion.
To All Recruiters and Placement Agencies: At this time, Quizlet does not accept unsolicited agency resumes and/or profiles. Please do not forward unsolicited agency resumes to our website or to any Quizlet employee. Quizlet will not pay fees to any third‑party agency or firm nor will it be responsible for any agency fees associated with unsolicited resumes. All unsolicited resumes received will be considered the property of Quizlet.
#LI-onsite
#J-18808-Ljbffr
We blend cognitive science with machine learning to personalize and enhance the learning experience for students, professionals, and lifelong learners alike. We’re energized by the potential to power more learners through multiple approaches and various tools.
Let’s Build the Future of Learning Join us to design and deliver AI-powered learning tools that scale across the world and unlock human potential.
About the Team: Quizlet’s marketing team is responsible for driving brand awareness, user engagement, and subscription growth. This role will report to the Head of Product Marketing, and it will be highly cross‑functional.
About the Role: As a Senior Product Marketing Manager at Quizlet, you’ll help shape how we connect with and inspire millions of students and teachers worldwide. This role sits at the intersection of product, storytelling, and go‑to‑market strategy — helping drive impact across the full funnel, from acquisition and activation to engagement and retention.
You’ll lead go‑to‑market execution for major launches and campaigns, partnering closely with Product, Growth, Lifecycle, Paid Marketing, and Brand/Social teams. Drawing on strong customer insights, positioning, and narrative development, you’ll help ensure Quizlet’s story is consistent, compelling, and drives meaningful business results.
You’re a confident communicator and strategic storyteller who can synthesize complex ideas into compelling narratives. You excel at leading cross‑functional alignment, bringing clarity to ambiguity, and driving consensus among senior stakeholders.
We’re looking for a decisive, data‑informed leader who can interpret results, shape business strategy, and guide teams toward shared understanding and impact. While this role doesn’t include direct people management, it requires exceptional leadership presence — someone who can advise, influence, and inspire peers and executives across the organization.
We’re happy to share that this is an
onsite
position in our San Francisco office. To help foster team collaboration, we require that employees be in the office a
minimum of three days per week : Monday, Wednesday, and Thursday and as needed by your manager or the company. We believe that this working environment facilitates increased work efficiency, team partnership, and supports growth as an employee and organization.
In this role, you will:
Lead go-to-market strategy and execution for major product launches and cross-product initiatives
Shape audience targeting, positioning, and messaging to clearly communicate product value and differentiation.
Partner closely with product, brand, growth, and research teams to align product insights with marketing strategy
Translate customer research and market insights into actionable recommendations that inform product development and marketing plans
Develop and execute integrated campaigns that engage students, teachers, and other key audiences across owned, paid, and community channels
Contribute to the creative process, supporting messaging frameworks, naming exploration, and narrative development
Analyze campaign and product performance to generate insights and improve future go-to-market playbooks
Conduct competitive analysis and audience research to inform positioning and value proposition development
Support and collaborate with PMMs while contributing to shared team processes and best practices
What you bring to the table:
9+ years in product marketing or related roles, ideally within consumer technology and cross-functional product teams
Demonstrated success contributing to and leading go-to-market efforts for product or feature launches with measurable business impact
Strong storytelling and messaging skills, with the ability to translate product capabilities into clear, differentiated narratives across audiences and channels
Experience leveraging customer research, experimentation, and data to inform product positioning, segmentation, and go-to-market strategies
Proven ability to collaborate with and influence cross-functional partners across Product, Design, and Marketing
Strategic thinker who can connect product insights with marketing execution and drive initiatives from concept through launch
Excellent communication and presentation skills, able to clearly articulate insights, strategies, and recommendations
Experience conducting market research and competitive analysis to inform positioning and product strategy
Strong understanding of product and marketing performance metrics, with the ability to derive insights that inform prioritization and optimization
Thrives in fast-paced, ambiguous environments and brings a scaling mindset to team and process development
Bonus points if you have:
Familiarity with the Ed Tech landscape and/or Gen Z consumers
Experience working within a freemium consumer subscriptions business
Experience driving cross-selling and onsite marketing campaigns
Experience at a company that specializes in user-generated content
Some background in both growth and core product marketing
Experience with AI product positioning and launches
Compensation, Benefits & Perks:
Quizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay gaps. Total compensation for this role is market competitive, including a starting base salary of $172,500–$210,000, depending on location and experience, as well as company stock options
Collaborate with your manager and team to create a healthy work‑life balance
20 vacation days (and we expect you to take them!)
Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, HMO, VSP Choice)
Employer-sponsored 401(k) plan with company match
Access to LinkedIn Learning and other resources to support professional growth
Paid Family Leave, FSA, HSA, Commuter benefits, Wellness benefits
40 hours of annual paid time off to participate in volunteer programs of choice
Why Join Quizlet? Massive reach: 60M+ users, 1B+ interactions per week
Cutting-edge tech: Generative AI, adaptive learning, cognitive science
Strong momentum: Top-tier investors, sustainable business, real traction
Mission-first: Work that makes a difference in people’s lives
Inclusive culture: Committed to equity, diversity, and belonging
We strive to make everyone feel comfortable and welcome!
We work to create a holistic interview process, where both Quizlet and candidates have an opportunity to view what it would be like to work together, in exploring a mutually beneficial partnership.
We provide a transparent setting that gives a comprehensive view of who we are!
In Closing: At Quizlet, we’re excited about passionate people joining our team—even if you don’t check every box on the requirements list. We value unique perspectives and believe everyone has something meaningful to contribute. Our culture is all about taking initiative, learning through challenges, and striving for high‑quality work while staying curious and open to new ideas. We believe in honest, respectful communication, thoughtful collaboration, and creating a supportive space where everyone can grow and succeed together.
Quizlet’s success as an online learning community depends on a strong commitment to diversity, equity, and inclusion.
To All Recruiters and Placement Agencies: At this time, Quizlet does not accept unsolicited agency resumes and/or profiles. Please do not forward unsolicited agency resumes to our website or to any Quizlet employee. Quizlet will not pay fees to any third‑party agency or firm nor will it be responsible for any agency fees associated with unsolicited resumes. All unsolicited resumes received will be considered the property of Quizlet.
#LI-onsite
#J-18808-Ljbffr