Product Marketing – B2B Manufacturing / Industrial
twiceasnice Recruiting, Granite Heights, WI, United States
Product Marketing – B2B Manufacturing / Industrial
Location: Dallas, TX area (Hybrid; 1–2 onsite visits/month; within ~3-4 hour drive)
Salary: $115,000 – $125,000 + Bonus
Benefits: Medical, Dental, Vision, 401k w/ 4% match, PTO, Holidays, Sick Time
Job Type: Full-Time
Typical Hours: Monday – Friday, 8:00 AM – 5:00 PM CT
Travel:
Start Date: ASAP
Sponsorship: Not available
Description Our manufacturing client is seeking a Product Marketing Manager to add to their team in the Dallas, TX area. In this role, you’ll own the go-to-market strategy and day-to-day execution for a portfolio of products used across sectors like education, energy, and data centers. This role operates as the primary marketing resource in the United States, meaning you must be comfortable working independently and must be hands‑on across multiple marketing functions. While a global marketing team provides support for larger initiatives (such as website redevelopment), this position will personally drive many day‑to‑day marketing activities. The ideal candidate has grown through a variety of marketing responsibilities such as coordinating trade shows, product collateral, sales materials, product launches, market research, website updates, and lead generation initiatives. Success in this role requires someone who enjoys rolling up their sleeves and executing work directly, rather than managing large teams or external agencies. This is an exciting opportunity to have a visible impact on shaping how the market understands the products, and how the business targets growth.
Responsibilities
Closely track KPIs; measure marketing performance
Analyze results to adjust messaging and strategies; optimize based on metrics
Develop and execute product marketing strategies
Align strategies with business objectives and market needs
Analyze market, customers, and competitors; inform positioning, pricing, and messaging
Help influence product roadmap and future innovation
Manage and lead product launches; define strategies, timelines, and campaigns
Translate technical features into clear customer value propositions
Help create sales tools, case studies, and training materials
Coordinate trade shows and field marketing initiatives; promote solutions and gather insights
Update website content as needed
Support growth of company as a whole
Qualifications
Bachelor's Degree required
5+ years of B2B product marketing experience required
4+ years of manufacturing/construction/security industry experience required
3+ years of managing product launches and go-to-market experience required
CRM and marketing automation tools experience required
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Description Our manufacturing client is seeking a Product Marketing Manager to add to their team in the Dallas, TX area. In this role, you’ll own the go-to-market strategy and day-to-day execution for a portfolio of products used across sectors like education, energy, and data centers. This role operates as the primary marketing resource in the United States, meaning you must be comfortable working independently and must be hands‑on across multiple marketing functions. While a global marketing team provides support for larger initiatives (such as website redevelopment), this position will personally drive many day‑to‑day marketing activities. The ideal candidate has grown through a variety of marketing responsibilities such as coordinating trade shows, product collateral, sales materials, product launches, market research, website updates, and lead generation initiatives. Success in this role requires someone who enjoys rolling up their sleeves and executing work directly, rather than managing large teams or external agencies. This is an exciting opportunity to have a visible impact on shaping how the market understands the products, and how the business targets growth.
Responsibilities
Closely track KPIs; measure marketing performance
Analyze results to adjust messaging and strategies; optimize based on metrics
Develop and execute product marketing strategies
Align strategies with business objectives and market needs
Analyze market, customers, and competitors; inform positioning, pricing, and messaging
Help influence product roadmap and future innovation
Manage and lead product launches; define strategies, timelines, and campaigns
Translate technical features into clear customer value propositions
Help create sales tools, case studies, and training materials
Coordinate trade shows and field marketing initiatives; promote solutions and gather insights
Update website content as needed
Support growth of company as a whole
Qualifications
Bachelor's Degree required
5+ years of B2B product marketing experience required
4+ years of manufacturing/construction/security industry experience required
3+ years of managing product launches and go-to-market experience required
CRM and marketing automation tools experience required
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