Content Marketing Manager/Producer
City of Lincoln, Charleston, SC, United States
Content Marketing Manager/Producer (Finance)
SixAxis seeks a dynamic Content Marketing Manager/Producer to drive content initiatives across our safety equipment portfolio. Our family of brands includes SafeRack, Upside Innovations, ErectaStep, RollaStep, and YellowGate. This role creates educational content that positions our brands as expert safety solutions while engaging B2B audiences across multiple channels. This position is Remote/Hybrid.
Position Overview The Content Marketing Manager/Producer develops content strategies that showcase industrial safety expertise through authentic storytelling, education, and entertainment rather than promotional messaging. This role requires both creative vision and technical execution capabilities and includes coordinating and directing outside contractors and internal production staff to support content delivery at scale.
Essential Duties & Responsibilities Content Strategy & Production
Develop content strategies aligned with business objectives across multiple brand channels
Create, edit, and produce content including blogs, website copy, social media, product descriptions, and technical documentation using professional tools independently
Collaborate with subject matter experts, Regional Area Managers, and production teams for accurate, authentic technical content
Manage and brief external contractors (writers, designers, videographers) to support content creation, ensuring work meets brand, safety, and technical standards
Coordinate timelines, deliverables, and feedback cycles with contractors to keep projects on schedule and within scope
Identify content opportunities showcasing safety expertise and product applications
Master SixAxis product portfolio and OSHA compliance requirements
Authentic Social Media Marketing
Create authentic B2B content that educates, entertains, and contributes value rather than promotional posts
Develop content that positions brands as thought leaders through problem-solving, industry insights, and practical expertise
Execute B2B social strategies tailored to industrial safety professionals using authentic storytelling
Implement engagement strategies, testing methodologies, and performance optimization
Measure social media efficacy and conduct experiments to improve performance
Technical Content Production
Utilize professional content creation tools (Photoshop, Canva, Premiere) for independent content production
Leverage AI tools for content creation, optimization, and publishing processes
Optimize content using SEO, GEO, and AEO best practices
Manage content via SproutSocial to ensure consistent cross-platform publishing
#J-18808-Ljbffr
Position Overview The Content Marketing Manager/Producer develops content strategies that showcase industrial safety expertise through authentic storytelling, education, and entertainment rather than promotional messaging. This role requires both creative vision and technical execution capabilities and includes coordinating and directing outside contractors and internal production staff to support content delivery at scale.
Essential Duties & Responsibilities Content Strategy & Production
Develop content strategies aligned with business objectives across multiple brand channels
Create, edit, and produce content including blogs, website copy, social media, product descriptions, and technical documentation using professional tools independently
Collaborate with subject matter experts, Regional Area Managers, and production teams for accurate, authentic technical content
Manage and brief external contractors (writers, designers, videographers) to support content creation, ensuring work meets brand, safety, and technical standards
Coordinate timelines, deliverables, and feedback cycles with contractors to keep projects on schedule and within scope
Identify content opportunities showcasing safety expertise and product applications
Master SixAxis product portfolio and OSHA compliance requirements
Authentic Social Media Marketing
Create authentic B2B content that educates, entertains, and contributes value rather than promotional posts
Develop content that positions brands as thought leaders through problem-solving, industry insights, and practical expertise
Execute B2B social strategies tailored to industrial safety professionals using authentic storytelling
Implement engagement strategies, testing methodologies, and performance optimization
Measure social media efficacy and conduct experiments to improve performance
Technical Content Production
Utilize professional content creation tools (Photoshop, Canva, Premiere) for independent content production
Leverage AI tools for content creation, optimization, and publishing processes
Optimize content using SEO, GEO, and AEO best practices
Manage content via SproutSocial to ensure consistent cross-platform publishing
#J-18808-Ljbffr