Adobe CRM Lifecycle Marketing Analyst
Metasys Technologies, Orlando, FL, United States
Adobe CRM Lifecycle Marketing Analyst
Location: Orlando, FL (onsite)
Duration: 12+ months
The CRM & Lifecycle Marketing team is focused on delivering powerful customer experiences across engagement touch points, by applying data and tools to bring marketing to life. The CRM team leads consumer data selection for 1:1 marketing campaigns and manages deployment of direct channel tactics. We accomplish these capabilities with partnerships internally within Disney as well with vendors and software/data suppliers. You will report to the Manager, CRM & Lifecycle Marketing. You will work in-office Monday – Thursday and be remote on Fridays.
Responsibilities
Design, build, and sustain end-to-end marketing campaign flows from data selection to HTML development, data validation, proofing and campaign deployment using agile methodology in a deployment platform such as Adobe Campaign Classic
Perform SQL queries and analyze large datasets in Snowflake database to identify, segment, qualify, and test customer audiences as well as troubleshoot data issues
Translate technical details and data insights into compelling stories and campaign visions for non-technical marketing partners, fostering alignment through clear communication
Perform technical analysis, level-of-effort estimation, and contribute to the development of direct channel communications
Monitor the health and deployment cadence of automated marketing campaigns through various reporting tools.
Work with quality assurance partners to perform comprehensive testing and proofing prior to launch to ensure accurate campaign execution
Requirements
3+ years direct experience with email delivery platforms such as Adobe Campaign Classic
3+ years direct experience with SQL analyzing large datasets, perform selects, joins, troubleshoot data issues and validate audience segmentation
Passion for using data and creativity to connect with customers
Excellent communication skills, able to simplify complex concepts for both technical and non-technical partners
Comfortable learning new technologies and collaborating across disciplines
2+ years of direct experience with multiple programming languages (Java, JavaScript, HTML, CSS, XML) for email
Ability to manipulate email code templates, revise modular layouts and provide both strategic and technical direction to creative developers
Metasys Technologies is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability status.
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The CRM & Lifecycle Marketing team is focused on delivering powerful customer experiences across engagement touch points, by applying data and tools to bring marketing to life. The CRM team leads consumer data selection for 1:1 marketing campaigns and manages deployment of direct channel tactics. We accomplish these capabilities with partnerships internally within Disney as well with vendors and software/data suppliers. You will report to the Manager, CRM & Lifecycle Marketing. You will work in-office Monday – Thursday and be remote on Fridays.
Responsibilities
Design, build, and sustain end-to-end marketing campaign flows from data selection to HTML development, data validation, proofing and campaign deployment using agile methodology in a deployment platform such as Adobe Campaign Classic
Perform SQL queries and analyze large datasets in Snowflake database to identify, segment, qualify, and test customer audiences as well as troubleshoot data issues
Translate technical details and data insights into compelling stories and campaign visions for non-technical marketing partners, fostering alignment through clear communication
Perform technical analysis, level-of-effort estimation, and contribute to the development of direct channel communications
Monitor the health and deployment cadence of automated marketing campaigns through various reporting tools.
Work with quality assurance partners to perform comprehensive testing and proofing prior to launch to ensure accurate campaign execution
Requirements
3+ years direct experience with email delivery platforms such as Adobe Campaign Classic
3+ years direct experience with SQL analyzing large datasets, perform selects, joins, troubleshoot data issues and validate audience segmentation
Passion for using data and creativity to connect with customers
Excellent communication skills, able to simplify complex concepts for both technical and non-technical partners
Comfortable learning new technologies and collaborating across disciplines
2+ years of direct experience with multiple programming languages (Java, JavaScript, HTML, CSS, XML) for email
Ability to manipulate email code templates, revise modular layouts and provide both strategic and technical direction to creative developers
Metasys Technologies is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability status.
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