Lifecyle Marketing Manager (Email &SMS)
Full Leaf Tea Company, Medford, OR, United States
Lifecycle Marketing Manager (Email & SMS) – Full Leaf Tea Company
On-site in White City, OR
About Us At Full Leaf Tea Co., we craft premium organic teas and wellness blends, delivering unmatched quality and customer care. Ranked on the Inc. 5000 list of Most Successful Companies in America, we are a fast-growing, family-owned company passionate about health, innovation, and excellence. We’re building a world-class marketing team to continue scaling our direct-to-consumer growth.
About the Role We’re looking for a data-driven, creative Lifecycle Marketing Manager to own and scale our Email and SMS marketing programs. You’ll manage a list of over 500,000 subscribers and be responsible for building, testing, optimizing, and expanding campaigns and automated flows that drive revenue and customer retention.
Key Responsibilities
Own the strategy and execution of all email and SMS campaigns
Build, edit, test, and optimize automated flows (welcome, abandoned cart, post-purchase, win-back, etc.)
Develop segmentation strategies to increase personalization and engagement
Continuously A/B test subject lines, creative, timing, and offers to maximize revenue
Monitor deliverability, list health, and compliance best practices
Collaborate with creative and design teams on messaging and assets
Analyze performance metrics (revenue, CTR, CVR, AOV, LTV) and report on KPIs
Identify opportunities to increase retention, repeat purchase rate, and customer lifetime value
Maintain and improve SMS growth strategy and list acquisition efforts
Requirements
2+ years of experience managing email and/or SMS marketing for an e-commerce brand
Strong experience with Klaviyo or similar ESP
Proven track record of driving revenue through lifecycle marketing
Comfortable analyzing data and making optimization decisions
Understanding of segmentation, automation logic, and deliverability
High school diploma or GED
Preferred Skills
Experience managing a list of 100k+ subscribers
Basic HTML/CSS knowledge for email editing
Experience in subscription or retention-focused brands
Familiarity with Shopify or similar e-commerce platforms
Bachelor’s degree in Marketing, Business, or related field
Benefits
Competitive pay based on experience
Full-time (40 hours/week) – On-site in White City, OR (some remote flexibility possible)
Bonuses + 401(k) with employer match
Health, dental, and vision insurance
Paid vacation and sick leave
Employee discounts
Professional development and career advancement
Job Type: Full-time
Ability to Commute: White City, OR 97503
Ability to Relocate: White City, OR 97503: Relocate before starting work
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About Us At Full Leaf Tea Co., we craft premium organic teas and wellness blends, delivering unmatched quality and customer care. Ranked on the Inc. 5000 list of Most Successful Companies in America, we are a fast-growing, family-owned company passionate about health, innovation, and excellence. We’re building a world-class marketing team to continue scaling our direct-to-consumer growth.
About the Role We’re looking for a data-driven, creative Lifecycle Marketing Manager to own and scale our Email and SMS marketing programs. You’ll manage a list of over 500,000 subscribers and be responsible for building, testing, optimizing, and expanding campaigns and automated flows that drive revenue and customer retention.
Key Responsibilities
Own the strategy and execution of all email and SMS campaigns
Build, edit, test, and optimize automated flows (welcome, abandoned cart, post-purchase, win-back, etc.)
Develop segmentation strategies to increase personalization and engagement
Continuously A/B test subject lines, creative, timing, and offers to maximize revenue
Monitor deliverability, list health, and compliance best practices
Collaborate with creative and design teams on messaging and assets
Analyze performance metrics (revenue, CTR, CVR, AOV, LTV) and report on KPIs
Identify opportunities to increase retention, repeat purchase rate, and customer lifetime value
Maintain and improve SMS growth strategy and list acquisition efforts
Requirements
2+ years of experience managing email and/or SMS marketing for an e-commerce brand
Strong experience with Klaviyo or similar ESP
Proven track record of driving revenue through lifecycle marketing
Comfortable analyzing data and making optimization decisions
Understanding of segmentation, automation logic, and deliverability
High school diploma or GED
Preferred Skills
Experience managing a list of 100k+ subscribers
Basic HTML/CSS knowledge for email editing
Experience in subscription or retention-focused brands
Familiarity with Shopify or similar e-commerce platforms
Bachelor’s degree in Marketing, Business, or related field
Benefits
Competitive pay based on experience
Full-time (40 hours/week) – On-site in White City, OR (some remote flexibility possible)
Bonuses + 401(k) with employer match
Health, dental, and vision insurance
Paid vacation and sick leave
Employee discounts
Professional development and career advancement
Job Type: Full-time
Ability to Commute: White City, OR 97503
Ability to Relocate: White City, OR 97503: Relocate before starting work
#J-18808-Ljbffr