Marketing Manager, Campaign
WPS - Educational and Psychological Assessments, Torrance, CA, United States
Job Title: Marketing Manager, Campaign
Reports to: Senior Manager, Marketing
FLSA: Exempt/Salaried
EEO: First/Mid-Level Officials and Managers
Manages others: Yes
Location: Hybrid / Remote (as applicable)
Department: Marketing
General Job Description Under the direction of the Senior Manager of Marketing, the Marketing Campaign Manager, Creative is responsible for developing and executing integrated marketing campaigns across online and offline channels. This role is responsible for driving strategic planning, creative briefing, campaign optimization, and cross-functional alignment to ensure programs deliver meaningful business results. The ideal candidate brings B2B or agency experience, leadership capabilities, and the ability to turn audience insights into powerful campaign strategies.
Essential Responsibilities
Develop and execute integrated marketing campaigns across digital, social, paid media, and offline channels, ensuring alignment with organizational priorities and brand voice.
Partner with cross-functional stakeholders to define campaign goals, objectives, target audiences, and success metrics.
Establish campaign KPIs and performance benchmarks to guide planning and inform optimization.
Ensure timely execution of key campaign initiatives, managing timelines, deliverables, and cross-team coordination.
Lead the creation of comprehensive, insight-driven campaign briefs by synthesizing:
Campaign performance data
Sales and market trends
Audience research and persona insights
Stakeholder input
Provide strong strategic and creative insights that anchor the campaign’s messaging, value proposition, and channel mix.
Ensure the campaigns address real audience needs while supporting business goals.
Collaborate with the Senior Manager, marketing team, and external vendor partners to develop creative optimization strategies that improve performance across channels.
Analyze campaign results, industry trends, and audience behavior to refine marketing strategies and future execution.
Translate performance insights into actionable recommendations for continuous improvement.
Manage and mentor members of the creative marketing team, supporting hiring, onboarding, training, and ongoing performance development.
Oversee campaign budgets and ensure resources are allocated effectively to maximize ROI.
Foster cross-functional collaboration and maintain strong communication with partners across the organization.
Experience Position Requirements (Skills, Knowledge, Abilities)
Minimum 8–10 years of professional experience in:
Marketing campaign planning, execution, and optimization
Developing creative marketing strategies informed by data and audience insights
Managing and leading people, including team development and vendor oversight.
Collaborating across functions such as sales, product, and creative teams.
B2B marketing experience strongly preferred
Agency experience preferred, particularly with campaign development or creative briefing.
Knowledge and Skills
Bachelor’s degree in business, marketing, communications, or equivalent experience.
Strong strategic thinking and the ability to translate insights into compelling campaign direction.
Expertise in performance measurement, KPI development, and data-driven decision-making.
Strong communication and presentation skills.
Strong communication and stakeholder management skills, with the ability to influence across teams.
Ability to manage multiple projects with competing deadlines.
Comfort working in cross-functional environments.
Leadership, mentoring, and coaching capabilities.
Proficiency in marketing calendar management and multi-project coordination.
WPS Competencies
Communication: Clearly and professionally convey information to colleagues and stakeholders at all levels. Foster collaborative and transparent communication.
Teamwork: Work effectively as part of a team, contributing to shared goals and leveraging individual strengths for group success.
Technical Curiosity/Willingness to Learn: Seek out new marketing knowledge and remain adaptable to changes in tools, processes, and industry trends.
Problem/Situation Analysis: Break down complex issues and processes into manageable components for effective resolution.
Leadership: Provide guidance and support to team members; encourage a positive and productive work environment.
Physical Requirements
The employee may regularly lift and/or move up to 10 pounds, and occasionally lift and/or move up to 20 pounds.
Specific vision abilities required by this job include close vision and distance vision.
The auditory/hearing abilities required by the job include the ability to hear others using a phone or online conferencing system.
While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms and talk or hear.
The employee is regularly required to walk and sit for prolonged periods.
This individual must be a responsible person and regular attendance is required.
Travel: 0-5% outside the routine office visits; this role may require attendance at industry conferences or onsite meetings with client groups.
WPS IS AN EQUAL OPPORTUNITY EMPLOYER AA M/F/V/D.
We proudly hire U.S. Military Veterans, and those qualified are encouraged to apply.
Equal Employment Opportunity is The Law. | Pay Transparency Nondiscrimination Provision
We use E-Verify and submit information from each new employee’s Form I-9 to confirm work authorization.
#J-18808-Ljbffr
Reports to: Senior Manager, Marketing
FLSA: Exempt/Salaried
EEO: First/Mid-Level Officials and Managers
Manages others: Yes
Location: Hybrid / Remote (as applicable)
Department: Marketing
General Job Description Under the direction of the Senior Manager of Marketing, the Marketing Campaign Manager, Creative is responsible for developing and executing integrated marketing campaigns across online and offline channels. This role is responsible for driving strategic planning, creative briefing, campaign optimization, and cross-functional alignment to ensure programs deliver meaningful business results. The ideal candidate brings B2B or agency experience, leadership capabilities, and the ability to turn audience insights into powerful campaign strategies.
Essential Responsibilities
Develop and execute integrated marketing campaigns across digital, social, paid media, and offline channels, ensuring alignment with organizational priorities and brand voice.
Partner with cross-functional stakeholders to define campaign goals, objectives, target audiences, and success metrics.
Establish campaign KPIs and performance benchmarks to guide planning and inform optimization.
Ensure timely execution of key campaign initiatives, managing timelines, deliverables, and cross-team coordination.
Lead the creation of comprehensive, insight-driven campaign briefs by synthesizing:
Campaign performance data
Sales and market trends
Audience research and persona insights
Stakeholder input
Provide strong strategic and creative insights that anchor the campaign’s messaging, value proposition, and channel mix.
Ensure the campaigns address real audience needs while supporting business goals.
Collaborate with the Senior Manager, marketing team, and external vendor partners to develop creative optimization strategies that improve performance across channels.
Analyze campaign results, industry trends, and audience behavior to refine marketing strategies and future execution.
Translate performance insights into actionable recommendations for continuous improvement.
Manage and mentor members of the creative marketing team, supporting hiring, onboarding, training, and ongoing performance development.
Oversee campaign budgets and ensure resources are allocated effectively to maximize ROI.
Foster cross-functional collaboration and maintain strong communication with partners across the organization.
Experience Position Requirements (Skills, Knowledge, Abilities)
Minimum 8–10 years of professional experience in:
Marketing campaign planning, execution, and optimization
Developing creative marketing strategies informed by data and audience insights
Managing and leading people, including team development and vendor oversight.
Collaborating across functions such as sales, product, and creative teams.
B2B marketing experience strongly preferred
Agency experience preferred, particularly with campaign development or creative briefing.
Knowledge and Skills
Bachelor’s degree in business, marketing, communications, or equivalent experience.
Strong strategic thinking and the ability to translate insights into compelling campaign direction.
Expertise in performance measurement, KPI development, and data-driven decision-making.
Strong communication and presentation skills.
Strong communication and stakeholder management skills, with the ability to influence across teams.
Ability to manage multiple projects with competing deadlines.
Comfort working in cross-functional environments.
Leadership, mentoring, and coaching capabilities.
Proficiency in marketing calendar management and multi-project coordination.
WPS Competencies
Communication: Clearly and professionally convey information to colleagues and stakeholders at all levels. Foster collaborative and transparent communication.
Teamwork: Work effectively as part of a team, contributing to shared goals and leveraging individual strengths for group success.
Technical Curiosity/Willingness to Learn: Seek out new marketing knowledge and remain adaptable to changes in tools, processes, and industry trends.
Problem/Situation Analysis: Break down complex issues and processes into manageable components for effective resolution.
Leadership: Provide guidance and support to team members; encourage a positive and productive work environment.
Physical Requirements
The employee may regularly lift and/or move up to 10 pounds, and occasionally lift and/or move up to 20 pounds.
Specific vision abilities required by this job include close vision and distance vision.
The auditory/hearing abilities required by the job include the ability to hear others using a phone or online conferencing system.
While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms and talk or hear.
The employee is regularly required to walk and sit for prolonged periods.
This individual must be a responsible person and regular attendance is required.
Travel: 0-5% outside the routine office visits; this role may require attendance at industry conferences or onsite meetings with client groups.
WPS IS AN EQUAL OPPORTUNITY EMPLOYER AA M/F/V/D.
We proudly hire U.S. Military Veterans, and those qualified are encouraged to apply.
Equal Employment Opportunity is The Law. | Pay Transparency Nondiscrimination Provision
We use E-Verify and submit information from each new employee’s Form I-9 to confirm work authorization.
#J-18808-Ljbffr