Content Strategist - 4971
Tier4 Group, Milwaukee, WI, United States
The ideal candidate has a genuine interest in personal finance and economic trends. In this role, you will support the team with content production and measurement.
Primary Duties & Responsibilities Content Support & Strategy: Assist with implementing content strategy to help with the creation, delivery, and governance of useful, usable content such as articles, videos, webinars, and podcasts.
Performance Reporting: Execute detailed quarterly and weekly reports to track the performance and impact of thought leadership and content marketing initiatives.
Measurement Best Practices: Identify and help implement measurement best practices to enhance the effectiveness and reach of our content efforts.
Data-Driven Evaluation: Leverage data and research to evaluate content s impact and succinctly present and rationalize work to stakeholders.
Content Creation: Write clear, consistent copy focused on consumer and client experiences.
Workflow & Compliance Management: Manage the internal review process, including routing content through subject matter experts (SMEs), compliance, and other business partners as needed using Workfront and Jira.
Brand Adherence: Adhere strictly to brand voice, tone, and style requirements in all written materials.
Knowledge, Skills & Abilities Subject Matter Interest:
A demonstrated interest in personal finance, financial planning, or economic trends.
Writing & Editing Excellence:
Strong writing skills and command of the English language (AP style grammar, spelling, and vocabulary).
Technical Proficiency Preferred Direct experience or familiarity with Workfront and Jira for project management.
Comfortable working within a CMS (Drupal, WordPress, HubSpot, or similar).
Knowledge of basic SEO and analytics tracking (e.g., Adobe Analytics).
Analytical Mindset: Familiar with data-driven approaches that consider business metrics, site assessment, competitive analysis, and research.
Collaboration & Agility: Ability to juggle multiple projects and adapt to ever-changing priorities. A proactive collaborator who seeks clarity, works to build consensus, and can work independently to execute tasks.
Required Qualifications Minimum of 5 -7 years of previous experience in content strategy, creation, PR, communications, or a similar role.
Experience in a highly regulated industry (Financial Services, Healthcare, Insurance) is a significant plus.
Must have skills: AP Style writer, strong writing/editing skills; Content Strategy; Copywriting
Good to have skills: Content Management System; Google SEO; Marketing Measurement
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Primary Duties & Responsibilities Content Support & Strategy: Assist with implementing content strategy to help with the creation, delivery, and governance of useful, usable content such as articles, videos, webinars, and podcasts.
Performance Reporting: Execute detailed quarterly and weekly reports to track the performance and impact of thought leadership and content marketing initiatives.
Measurement Best Practices: Identify and help implement measurement best practices to enhance the effectiveness and reach of our content efforts.
Data-Driven Evaluation: Leverage data and research to evaluate content s impact and succinctly present and rationalize work to stakeholders.
Content Creation: Write clear, consistent copy focused on consumer and client experiences.
Workflow & Compliance Management: Manage the internal review process, including routing content through subject matter experts (SMEs), compliance, and other business partners as needed using Workfront and Jira.
Brand Adherence: Adhere strictly to brand voice, tone, and style requirements in all written materials.
Knowledge, Skills & Abilities Subject Matter Interest:
A demonstrated interest in personal finance, financial planning, or economic trends.
Writing & Editing Excellence:
Strong writing skills and command of the English language (AP style grammar, spelling, and vocabulary).
Technical Proficiency Preferred Direct experience or familiarity with Workfront and Jira for project management.
Comfortable working within a CMS (Drupal, WordPress, HubSpot, or similar).
Knowledge of basic SEO and analytics tracking (e.g., Adobe Analytics).
Analytical Mindset: Familiar with data-driven approaches that consider business metrics, site assessment, competitive analysis, and research.
Collaboration & Agility: Ability to juggle multiple projects and adapt to ever-changing priorities. A proactive collaborator who seeks clarity, works to build consensus, and can work independently to execute tasks.
Required Qualifications Minimum of 5 -7 years of previous experience in content strategy, creation, PR, communications, or a similar role.
Experience in a highly regulated industry (Financial Services, Healthcare, Insurance) is a significant plus.
Must have skills: AP Style writer, strong writing/editing skills; Content Strategy; Copywriting
Good to have skills: Content Management System; Google SEO; Marketing Measurement
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